Hamburg Plasters Unreadable 'Sponsor' Logo On Kit After End Of Emirates Deal
Aug 11, 2020, by Chris
In late June 2020, it was revealed that German 2. Bundesliga club Hamburger SV would have to search for a new main sponsor as long-term Emirates decided to use its exit clause. Now the club returned to the pitch after the summer break wearing a special sponsor logo on their kits.
HSV Wears Special Sponsor To Promote Club Foundation
Instead of a regular sponsor, HSV wore a special sponsor to promote the club's foundation, called "Der Hamburger Weg" ("The Hamburger way"). However, instead of printing a big logo on the shirt, the club plastered a white box over the Emirates logo.
The box features way too small logos and sponsors, which made it impossible to see what's on the shirts from a little distance.
There is no info yet which brand will become Hamburg's new main shirt sponsor.
What do you think of HSV's logo added to their kits? Comment below.
Al-Duhail 26-27 Away Kit Released
Qatari side Al-Duhail have officially unveiled their new away kit, made by Puma and to be worn in the upcoming 2026-27 Qatar Stars League season.
The design uses the classic color combination of white and gold, where white plays the predominant role on the base of the kit. The shirt features a unique grey grunge graphic, along with gold club crest and brand logo to create an interesting look.
What do you think of the Al-Duhail 26-27 away kit from Puma? Let us know in the comments below.
Calcio Lecco 26-27 Home & Away Kits Released
Italian Serie C club Calcio Lecco 1912 and technical sponsor Acerbis have officially unveiled the club's new home and away kits for the 26-27 season. Both designs place a heavy emphasis on local pride, drawing direct inspiration from the landscapes of Lake Como and the surrounding Lecco territory.
The Acerbis Calcio Lecco 26-27 home shirt stays true to tradition with the iconic bluceleste vertical stripes in light blue and navy, layered with subtle wave-like textures across the dark stripes. Navy shorts and socks complete the primary strip. Meanwhile, the 26-27 away jersey presents a clean white base paired with a classic polo collar and sky blue shoulder trim. The lower half of the away shirt showcases a striking line-art graphic illustrating the Grigna and Grignetta mountain profiles together with Lecco's landmark "Matitone" bell tower from the Basilica of San Nicolò.
Cantine Pirovano features prominently on the front of both jerseys, marking their 16th consecutive season as the club's main sponsor. Complementing the outfield shirts, Acerbis has also introduced vibrant green and yellow goalkeeper kits for the 26-27 campaign.
Calcio Foggia 1920 26-27 Away Kit Released
Italian Serie C club Calcio Foggia 1920 has officially revealed its new away kit for the 2026-27 season. Produced by Nike Teamwear, the shirt follows the recent unveiling of the club's fluorescent yellow third kit after parting ways with Givova.
The Nike Calcio Foggia 26-27 away jersey is based on a clean white base, accented with the club's signature rossoneri colors along the top of the shoulders and sleeves. Running vertically down the center of the chest is an intricate graphic formed by the names of iconic city landmarks, including the Teatro Giordano, Arco di Federico II, and Fontana del Sele.
A poignant tribute is placed inside the inner collar, featuring the names Gaetano, Michele, Samuel, and Samuele in memory of the four young supporters who tragically lost their lives in 2024. The upper back is finished with the motto "IO SONO FOGGIA", accompanied by the circular Satanelli badge on the chest, a black Nike Swoosh, and multiple sponsor logos across the front, sleeve, and lower back.
No More Tiglon: Azuro US Monastir 26-27 Home and Away Kits Released
Tunisian Ligue 1 side US Monastir has officially revealed its new home and away shirts for the 2026-27 season. The launch marks the club's first collection under new kit supplier Azuro, which takes over from Tiglon.
The US Monastir 26-27 home kit delivers a strong blue-and-white look, featuring a white base with a prominent central vertical stripe in vibrant blue, matched by blue panels across the shoulders and sleeves. Elegant gold trim along the collar and sleeve cuffs rounds off the design. In contrast, the 26-27 away jersey adopts a more understated, modern palette of black and anthracite, highlighted by a dark tonal center stripe and crisp white piping on the collar and sleeves.
Photographed across Monastir's historic landmarks and coastal scenery, both shirts feature the club crest on the chest alongside monochrome sponsor applications on the front.
US Lusitanos Saint-Maur 26-27 60th Anniversary Home & Away Kits Released
French Championnat National club US Lusitanos Saint-Maur and kit supplier Skita have officially unveiled the club's new home and away kits for the 2026-27 season. The launch marks the 60th anniversary of the club, which was founded in 1966 by Portuguese immigrants in Saint-Maur-des-Fossés.
Both shirts directly take inspiration from an iconic vintage design from the club's past. The home shirt comes in traditional green, while the away shirt is white. Each jersey features an eye-catching red and green geometric brick graphic across the upper chest and shoulders, paired with a classic white polo collar highlighted by green and red trim.
To mark the milestone, the upper back of the shirts displays the Portuguese and French flags alongside the commemorative text '1966-2026 SOMOS A HISTORIA'. The home kit is completed with white shorts and red socks, while the away strip features green shorts and white socks.
Tampines Rovers 26-27 Home Kit Released
Singapore Premier League side Tampines Rovers have officially unveiled their new home kit for the 26-27 season. Manufactured once again by Thai sportswear brand Warrix, the new jersey marks the continuation of their successful partnership and was launched under the club's NXTGEN campaign.
The Warrix Tampines Rovers 2026-27 home shirt features the club's traditional yellow base, accented by a subtle two-tone split front panel and black detailing. The V-neck collar, sleeve cuffs, and shoulder inserts all receive contrasting black trims. Centrally placed on the chest are the black Warrix logo and the iconic Stags crest, positioned above the FBMG front-of-shirt sponsor.
Universidad Católica 2026 Special Kit Released
Chilean club Universidad Católica and technical sponsor Puma have officially unveiled a special kit for the 2026 campaign. Promoted under the slogan "Nueva Armadura" (New Armor), the bespoke strip draws direct inspiration from the team's historical identity and famous nickname, "Los Cruzados" (The Crusaders).
The Puma Universidad Católica 2026 special shirt combines a dark grey and black base with a detailed, repeating chevron scale pattern across the front and back, mimicking medieval chainmail and battle plate armor. A solid black horizontal band across the chest accommodates the white BICE sponsor logo, complemented by solid black raglan sleeves and a matching crew-neck collar. Monochromatic white accents are used for the Puma cat logos and the simplified UC crest.
To complete the battle-ready aesthetic, the jersey is paired with black shorts and black socks adorned with crusader cross detailing. The special edition kit went on sale through the club's official channels ahead of its scheduled debut on the pitch.
Al Fayha FC 26-27 Home, Away & Third Kits Released
Saudi Pro League side Al Fayha FC have officially unveiled their new home, away, and third kits for the 26-27 season, made once again by in-house and domestic partner HH Sport. The new collection brings a cohesive look across the board, led by the traditional vibrant orange on the home shirt paired with intricate navy sleeve cuff patterning and subtle tonal detailing on the fabric.
The Al Fayha 26-27 away kit opts for a clean white base highlighted by bold orange side panels, sleeve trims, and monochromatic logos. Completing the player lineup, the third kit arrives in a deep blue tone accented with sky blue trims on the collar and cuffs, while three distinct goalkeeper uniforms were also unveiled in black, sky blue, and vibrant yellow.
The new Al Fayha 26-27 kits are now available through the club's official online store.
