Hamburg Plasters Unreadable 'Sponsor' Logo On Kit After End Of Emirates Deal
In late June 2020, it was revealed that German 2. Bundesliga club Hamburger SV would have to search for a new main sponsor as long-term Emirates decided to use its exit clause. Now the club returned to the pitch after the summer break wearing a special sponsor logo on their kits.
HSV Wears Special Sponsor To Promote Club Foundation
Instead of a regular sponsor, HSV wore a special sponsor to promote the club's foundation, called "Der Hamburger Weg" ("The Hamburger way"). However, instead of printing a big logo on the shirt, the club plastered a white box over the Emirates logo.
The box features way too small logos and sponsors, which made it impossible to see what's on the shirts from a little distance.
There is no info yet which brand will become Hamburg's new main shirt sponsor.
What do you think of HSV's logo added to their kits? Comment below.
Exclusive: River Plate 26-27 125th Anniversary Home Kit Font Leaked
We can leak the River Plate 26-27 kit typeface, to be featured on the 26-27 home kit. What is particularly unique is the number 1, which comes with actually two 1 for a very uncommon look. This style can also be found in the 125th anniversary detail on the back collar.
Unreleased Leeds United 26-27 Home Kit Spotted for Sale
The new Adidas Leeds United 2026-2027 kit has been spotted for sale early by @nadwin96.
https://www.footyheadlines.com/2025/12/adidas-leeds-united-26-27-home-kit.html
Newcastle United 1994 26-27 Retro Collection Leaked
Newcastle United will get a 1994-inspired retro stadium collection by Adidas for the 2026-2027 season.
2026 World Cup Captain Armband Revealed
We get a first look at the official 2026 World Cup captain armband, as worn by Hakimi. It promotes the "FIFA Football Unites the World Campaign". Unlike the sleeve badges, it apparently does not rotate.
2026 World Cup Sleeve Badges
Jersey Story, in collaboration with Chuyện Áo Đấu, has created a nice image of the 2026 World Cup sleeve badges. The badge on the left sleeve rotates in every round.
Barcelona 26-27 Away Kit Leaked - 3 New Images
Football kit insider @grhaer9, in cooperation with @opaleak, has shared three new images of the Barcelona 2026-2027 away shirt.