New Southampton Main Sponsor Announced: All Replica Kit Sales Stopped With Immediate Effect
Southampton have just announced Sportsbet.io as its new main sponsor, almost two months after initially revealing the new 2020-21 kits with the logo of the old sponsor.
This confirms earlier reports about issues with LD Sports, the club's previous main sponsor.
"Today’s announcement signals the end of the club’s relationship with LD Sports. Over the last week, we have endeavoured to secure confirmation that LD Sports are still an appropriate and viable partner for the club, but have been left with no alternative other than to end the partnership today with immediate effect."
Southampton Sportsbet.io Shirt Sponsorship Deal
The deal between the Saints and Sportsbet will only run for one year initially and will see the Sportsbet.io logo appear on the front of the 20-21 shirts.
Sportsbet.io is a "cryptocurrency-based sports betting platform" by Coingaming Group. The company has also sponsored Watford since last season.
Having already sold plenty of replica shirts with the old sponsor, Southampton have today announced to halt all sales of kits for the moment.
"Fans who have already purchased a 20/21 home, away or third shirt with LD Sports on the front are kindly asked for their patience and understanding at this time whilst the club resolves what is an extremely complex situation and sources a solution for updating their shirts."
#SaintsFC is pleased to announce it has welcomed @Sportsbetio as its new Main Club Partner and front-of-shirt sponsor:
— Southampton FC (@SouthamptonFC) August 25, 2020
Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “We are delighted to welcome Sportsbet.io as Main Club Partner.
“Sportsbet.io have redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience. They are fully committed to providing a safe place where people can enjoy their games responsibly, and have a world-class social responsibility team in place. The club will work with Sportsbet.io and our local community to promote this important social responsibility message over the course of the upcoming year."
CEO of the Coingaming Group, Tim Heath, had this to say: “We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams.
“Sportsbet.io shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team which has been around for nearly 135 years!”
What do you think? Comment below.
All-New Adidas Crazylight Pro Concept Boots Revealed
Adidas has offered an intriguing look at the future of speed footwear at its Home of Innovation showcase held at the brand's headquarters in Herzogenaurach. Among several radical prototypes displayed across various sports categories, the standout for football was the striking Adidas Crazylight Pro concept, inspected during the event by Real Madrid forward Rodrygo. Big thanks to sr4u_josh.
The Crazylight moniker has long represented the pinnacle of lightweight engineering for Adidas, tracing back to the featherweight 99g and 135g F50 Adizero models of the mid-2010s through to modern experimental speed releases. This new Crazylight Pro concept pushes that design ethos even further, featuring an ultra-thin, semi-translucent upper finished in a crisp white, solar red, and black palette. Dynamic, curving support lines run along the forefoot and midfoot, creating an external skeleton designed to hold the foot securely without adding unnecessary bulk.
The most futuristic element sits on the underside, where Adidas revealed a chrome outsole constructed around an intricate skeletal frame. Spreading outward from the center in an organic, web-like pattern, the metallic structure anchors the studs while carved-out sections expose a translucent red base plate to shave off every possible gram. While Adidas has not announced a retail release for this exact model, concepts from the Crazylight Pro could provide an early preview of technology destined for upcoming generations of the F50 speed line in future seasons.
AS Nancy-Lorraine 26-27 Third & Fourth Kits Released
French club AS Nancy-Lorraine and Decathlon have officially launched the club's new third and fourth shirts for the 26-27 season. Following the release of their classic red-and-white home shirt and geometric away strip earlier this summer, the new drop delivers two distinctive looks deeply tied to regional history and meaningful causes.
The AS Nancy 26-27 third kit is predominantly dark navy with elegant soft pink accents, finished with a classic polo collar for a vintage-chic aesthetic. Across the front, an intricate tonal graphic takes inspiration from the Gothic vaults of Nancy's famous Palais Ducal, layered over the club's historical vertical stripes. In place of the standard modern crest, Decathlon has applied an oversized 1970s thistle emblem on the chest, while a centenary tribute to the Stade Marcel Picot sits on the back of the neck.
Alongside the navy shirt, the club also presented the AS Nancy 26-27 fourth kit. Dedicated to the upcoming Octobre Rose campaign in support of breast cancer awareness, it reverses the color palette with an all-pink look complemented by navy details and the retro thistle badge. While the third kit is already available for purchase, the fourth kit will be released as a strictly limited edition.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.

