Southampton To Lose Record Main Sponsor, One Month After Releasing 20-21 Kits With Sponsor
Aug 17, 2020, by Chris
English Premier League club Southampton are set to lose their record shirt sponsor, Chinese company LD Sports. This is reported by Daily Mail.
Southampton and LD Sports signed a three-year deal worth £7.5million / year, a club record for the Saints. LD Sports deal replaced Virgin Media’s £6million-a-year deal.
Southampton FC To Lose Chinese Main Sponsor LD Sports Because Of Political Friction Between China and UK?
According to a report from the Mail on Sunday, the Chinese company LD Sports "are prepared to pull out of the deal two years early, sighting increasing political friction between China and the UK as well as ongoing implications of COVID-19".
Southampton 20-21 Home, Third & Goalkeeper Kits Released
Club officials are said to be already working to find a new sponsor before the season commences with the club standing to lose a significant amount of income.
Southampton launched their kits in July. Now the club could be forced to re-release the shirt should sponsorship change. If that is to be the case, Mail on Sunday report the club will work with fans who have already purchased the shirt to find a suitable remedy.
At least one another Premier League club could also lose their Chinese sponsor this summer
Championship club Blackburn Rovers recently also confirmed the termination of their own Chinese-based sponsorship deal with 10 BET. The Mail on Sunday understands "at least one other Premier League with a Chinese sponsor, is facing the same nightmare situation ahead of the new season".
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Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.
