Atletico 20-21 Kit Features Different Plus500 Logo Than Atalanta's 20-21 Kit - Why?

Sep 6, 2020

by Chris

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The new Atalanta Bergamo 2020-2021 kits were released this week. They boast bespoke designs for the club featuring a new main sponsor already known in the soccer game from Atletico - trading platform Plus500. However, the Plus500 logos are different on both team's jerseys.

Atalanta 20-21 Home, Away, Third & Goalkeeper Kits Released

Sep 4, 2020

Atlético Madrid 20-21 Home Kit Released

Jul 3, 2020

Plus500 Logo On Atalanta's and Atletico's 20-21 Kits

For Atletico Madrid, Plus500 has created a special version of their brand that not includes the company's logo but also the text 'Trade Online', as well as a some boxes. For Atalanta, Plus500 is using their standard logo without any added text, a much cleaner style.

It is not 100% certain why the Plus500 logos are different on both kits, but we have a guess. It might be because Italy's Serie A has forbidden boxes for sponsor logos ahead of the 2020-21 season.

Serie A To Ban 'Unfriendly' Sponsors + Introduce Global Kit Font

Feb 16, 2020

Atalanta's kits come with three additional sponsor logos in the Serie A

What makes our assumption a bit less likely is that Atalanta also released a Champions League version of their kit with the same Plus500 logo as in the Italian Serie A, just without the three extra sponsors.