Serie A To Ban 'Unfriendly' Sponsors + Introduce Global Kit Font
Feb 16, 2020, by Chris
News from Italy suggest that the Italian Serie A is set to introduce two important new kit rules from next season, the 2020-21 campaign that will begin in August 2020.
Serie A To Disallow Colored Backgrounds For Sponsor Logos & Introduce Streamlined Jersey Typeface
According to Italian journalist Angelo Forgione, who is specialized in all things about Napoli, from the 2020/21 season, "the font & style of the names and numbers will have to be the same for all the Serie A shirts".
Additionally, all the sponsors in the Serie A will have to be without backgrounds, so only lettering in the Serie A from the 2020-2021 season.
The same sponsor rule goes for all merchandising, including pre-match, training and representation material.
So, in example, Napoli's red Lete sponsor would not be allowed by the new rules.
However, Angelo Forgione also reveals that Lete will end partnership with Napoli: "it will be the end of Napoli's red Lete sponsor -"the era of the red "biscuit" so indigestible to the fans that Lete, from 2005 to now (the second longest-lived sponsor of Serie A, after Pirelli), has imposed on the Italian team of Napoli is coming to an end."
Serie A will be the fourth of the 'Big Five' European leagues with a streamlined kit typeface - the last league that allows bespoke fonts is the German Bundesliga. Custom typefaces are also allowed in the UEFA Champions League. Serie A would be the first big league with that friendly sponsor regulation.
The pictured Napoli kits have not any reference to an upcoming design.
Share your thoughts in the comments below.
Bayern München 27-28 Away Kit New Prediction
Based on the leaked information, the kit designer JMFK have created the another prediction of the Adidas FC Bayern München 2027-2028 away kit. Please note that this design remains highly speculative.
No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.
