Serie A To Ban 'Unfriendly' Sponsors + Introduce Global Kit Font
News from Italy suggest that the Italian Serie A is set to introduce two important new kit rules from next season, the 2020-21 campaign that will begin in August 2020.
Serie A To Disallow Colored Backgrounds For Sponsor Logos & Introduce Streamlined Jersey Typeface
According to Italian journalist Angelo Forgione, who is specialized in all things about Napoli, from the 2020/21 season, "the font & style of the names and numbers will have to be the same for all the Serie A shirts".
Additionally, all the sponsors in the Serie A will have to be without backgrounds, so only lettering in the Serie A from the 2020-2021 season.
The same sponsor rule goes for all merchandising, including pre-match, training and representation material.
So, in example, Napoli's red Lete sponsor would not be allowed by the new rules.
However, Angelo Forgione also reveals that Lete will end partnership with Napoli: "it will be the end of Napoli's red Lete sponsor -"the era of the red "biscuit" so indigestible to the fans that Lete, from 2005 to now (the second longest-lived sponsor of Serie A, after Pirelli), has imposed on the Italian team of Napoli is coming to an end."
Serie A will be the fourth of the 'Big Five' European leagues with a streamlined kit typeface - the last league that allows bespoke fonts is the German Bundesliga. Custom typefaces are also allowed in the UEFA Champions League. Serie A would be the first big league with that friendly sponsor regulation.
The pictured Napoli kits have not any reference to an upcoming design.
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Vintage Football Shirts
from Cult Kits
2016/17 Germany Away Shirt (S) Adidas
2008/10 Arsenal Gallas #10 Home Shirt (S) Nike
2002/04 Liverpool Gerrard #18 Home Shirt (XXL) Reebok
2003 Shonan Bellmare #23 *Player Issue* L/S Home Shirt (M) Puma
2002/04 Liverpool Gerrard #17 Home Shirt (M) Reebok
1999/00 Japan Olympics Training Bib
2013/14 Hellas Verona Track Jacket (S) Nike
1992/94 Sheffield United Home Shirt (L) Umbro
1990 Alan For England A3 Print
1985/86 Schalke L/S Home Shirt (S) Adidas
Nike Pure Swansea 26-27 Kits Released
Marking their highly anticipated return to the Cymru South, Welsh side Swansea University FC have officially unveiled their new kits for the upcoming 2026-2027 campaign.
Supplied by Nike through teamwear specialists Direct Soccer, the new release provides the university team with a sharp aesthetic as they prepare for life back in the second tier of the Welsh football pyramid.
The standout of the release is the eye-catching away shirt, which boasts a vibrant mint green base. The front of the jersey is defined by a thick, solid black central vertical stripe, perfectly flanked by thinner black pinstripes running down the length of the torso. A clean white crew-neck collar and matching white Nike Swoosh add a crisp contrast to the design. The home kit is bright orange.
Neymar to Retain Brazil No. 10 Shirt for 2026 World Cup
The debate over Brazil’s most iconic shirt number has been officially settled ahead of the 2026 World Cup. It has been confirmed that Neymar will retain the famous No. 10 jersey for the upcoming tournament in North America.
Following a lengthy period away from the national team due to injury, questions had naturally arisen regarding the future of the prestigious shirt. During Neymar's prolonged absence, the Brazilian No. 10 was shared among the squad's other attacking stars. Both Vinicius Junior and Raphinha have donned the historic number in recent international fixtures.
Despite their growing influence and status within the Seleção, both players have willingly stepped aside out of respect for the veteran forward. Highlighting the squad's unity on the matter, Vinicius Junior openly addressed the situation, stating clearly that the shirt "obviously belongs to Neymar."
Earlier rumors suggested that Neymar might adopt the No. 13 jersey.
Do you agree with the decision to keep Neymar in the No. 10 shirt, or was it time to pass it on to a younger player like Vinicius Junior? Let us know in the comments below.
Barcelona 26-27 Home Kit - 11 New Pictures
Footy Headlines can now leak 11 new pictures of the Nike Barcelona 26-27 home kit. Although it is a fake, the design is identical to the real one.
The kit features a unique design with three shades of red and three shades of blue in each stripe, paying tribute to the renovated Camp Nou's exterior.
