Serie A To Ban 'Unfriendly' Sponsors + Introduce Global Kit Font

Sunday, 16 February 2020
News from Italy suggest that the Italian Serie A is set to introduce two important new kit rules from next season, the 2020-21 campaign that will begin in August 2020.

Serie A To Disallow Colored Backgrounds For Sponsor Logos & Introduce Streamlined Jersey Typeface

According to Italian journalist Angelo Forgione, who is specialized in all things about Napoli, from the 2020/21 season, "the font & style of the names and numbers will have to be the same for all the Serie A shirts".

Additionally, all the sponsors in the Serie A will have to be without backgrounds, so only lettering in the Serie A from the 2020-2021 season.

The same sponsor rule goes for all merchandising, including pre-match, training and representation material.

So, in example, Napoli's red Lete sponsor would not be allowed by the new rules.

However, Angelo Forgione also reveals that Lete will end partnership with Napoli: "it will be the end of Napoli's red Lete sponsor -"the era of the red "biscuit" so indigestible to the fans that Lete, from 2005 to now (the second longest-lived sponsor of Serie A, after Pirelli), has imposed on the Italian team of Napoli is coming to an end."

Serie A will be the fourth of the 'Big Five' European leagues with a streamlined kit typeface - the last league that allows bespoke fonts is the German Bundesliga. Custom typefaces are also allowed in the UEFA Champions League. Serie A would be the first big league with that friendly sponsor regulation.

The pictured Napoli kits have not any reference to an upcoming design.

Embed from Getty Images

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