Juventus Extends Jeep Deal Until 2024 - 45 Million Euro / Season
Dec 30, 2020, by Chris
Juventus Football Club yesterday officially communicated that they have reached an agreement with FCA Italy S.p.A. (“FCA” - owner of FIAT and the Jeep brand) for the renewal of the match jersey sponsorship for 2021-22, 2022-23 and 2023-24 sporting seasons.
Jeep has been on the front of the Juventus kit since the 2012-2013 sporting season
Jeep has been on the front of the Juventus kit since the 2012-2013 sporting season. The previous deal was valid until 2021. In October 2019, after the arrival of CR7, Juventus announced a rework of their sponsorship deal with Jeep that gave them an extra € 25 million per season (€ 42 million in total per season for 2019-20 & 2020-21).
Jeep To Be On Front Of Juventus' Kit Until At Least 30 June 2024
As revealed in the official announcement, the new Juventus Jeep agreement "provides for a base fee of € 45 million for each sporting season and variable components based on sporting results".
Juventus will get € 45 million each season and variable components based on sporting results.
'Last-Minute' Gold Jeep Logo 'Turns Black' On Juventus 20-21 Home Kit
Juventus and FCA are related parties as they are both subject to the control of EXOR N.V. This transaction, although it is considered an ordinary transaction at market-equivalent conditions-standard, has been subjected, pursuant to the procedure for related party transactions adopted by Juventus, to the Board of Directors’ approval, following the reasoned positive opinion issued by the Committee for related party transactions. Being a significant related party transaction (maggiore rilevanza), an information document will be published according to the terms and procedures provided for by the applicable laws and regulations.
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First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
