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New Sevilla FC Logo Released?

Renowned brand website UnderConsideration this week suggested that Sevilla has unveiled a new logo and identity. However, that is only partly the case.

Sevilla FC's new branding has been created by Spanish design agency Summa

The new Sevilla FC branding was already launched in late summer 2019. It debuted in the 2020 UEFA Super Cup match against Bayern Munich. We reported about the kit font that were part of the new Sevilla FC branding.

Sevilla FC's new branding has been created by Summa, one of the biggest Spanish design agencies.

New Sevilla FC Logo - 'Digital-Only'

This is the take of brand agency Summa on Sevilla's logo.

The new Sevilla FC branding is inspired by the rich imagery of the cultural background of Seville. Its slogan is 'Never Give Up' (Nunca Te Rindas), which " represents the team’s overriding ambition and desire to continue growing, while at the same time reflecting their humility and aspiration to keep on improving".

Sevilla FC's new branding includes two different fonts, various social media graphics as well as a new, digital-only club logo.

The 'new' Sevilla FC logo is a simplified version of the regular crest and just features the colors red and white.

The new branding has been developed to help strengthen the club's global image

However, the new club logo is not really used by the team. While it can be said that the logo is digital-only, it is even not continuously used online.

Sevilla FC has not even used the monochromatic logo for some their latest social media graphics.

One of the new visual links between club and city is the double 'L' that appears in the new brand identity.

“This lettering dates back to 1946 and is very typical of fonts used in street signs in the city, especially the old streets,” the club explained. “In the study, we noticed the importance of lettering with historical overtones and the fact that Seville as a city steeped in history and folklore.”

The new branding has been developed "to help strengthen the club's global image - the club is paying homage to the city of Seville by creating new visual elements that reinforce the brand’s impact in both domestic and international markets".

The new Sevilla FC kit typeface is, as its general new visual identity, inspired by the city of Seville.

All-New Sevilla 2020 Kit Typeface Revealed - Debut In UEFA Super Cup Final Against Bayern

You can find out more about FC Sevilla's rebrand on Summa's website as well as in an article on La Liga's Global Growth marketing website.

What do you think of the simplified Sevilla FC logo? Would you like Sevilla to use it instead of their regular crest? Comment below.

Football Boot Calendar

OFFICIAL
Footy Headlines

BREAKING: Indiana Pacers 2026-27 City Jersey Leaked

LEAK
Basketball Jersey Archive
20h
+2

Ayutthaya United 26-27 Away Kit Released

Thai club Ayutthaya United have officially unveiled their new 2026-27 away kit. Made by Umbro, the new shirt is launched under the theme “The Way Of Life”, celebrating the historic riverside culture and heritage of Ayutthaya.

The Umbro Ayutthaya United 2026-27 away shirt features a predominantly pale pink base, decorated with detailed illustrations of traditional boats, waterways and historic architecture. A white polo-style collar, vibrant pink Umbro logos and diamond detailing on the sleeve cuffs complete the design, while white side panels with pink piping frame the navy Chang sponsor and club crest.

What do you think of the new Ayutthaya United 2026-27 away kit? Let us know your thoughts in the comments below.

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Jacquard Brand Patterns Are Allowed by UEFA, But Banned by FIFA

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Aalborg Boldklub 26-27 Third Kit Released

Danish club AaB and technical sponsor Macron have officially revealed the new 2026-27 third kit, developed in collaboration with design studio Societas. The shirt completes the club's "Klubhus Kollektionen" (Clubhouse Collection) for the 26-27 season, following the release of the home and away kits earlier this summer.

The AaB 2026-27 third jersey takes direct inspiration from the yellow brick architecture of the club's historic clubhouse on Hornevej, which originally opened in 1970. The shirt features a warm tan base complemented by an all-over tonal brick-wall pattern across the body and sleeves. A classic white polo collar and matching white sleeve cuffs add a retro touch, enhanced by subtle red accents under the collar placket.

All logos on the front are rendered in monochrome white, including the vintage AaB crest, the Macron Hero, the Societas insignia below the collar, and the main Nykredit sponsor. Finishing off the bespoke look, the club's traditional red "AAB af 1885" pennant flag is embroidered on the upper back below the neckline.

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APOEL FC 26-27 Centenary Home Kit Released

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Stunning French Amateur Club La Ligugéenne 26-27 Collector Kit Released

French amateur club La Ligugéenne, competing in the regional seventh tier (Régionale 2), has turned heads across the football kit community by unveiling a remarkably stylish collector's jersey for the 26-27 season. Produced in partnership with Kappa and creative agency +3 Studio, the special edition shirt brings high-end professional design to a club based in a commune of just 3,500 residents.

The Kappa La Ligugéenne 26-27 collector home shirt, titled "La Tunique," is built around a deep black base featuring subtle tonal vertical pinstripes. It is fitted with a classic white polo collar and matching sleeve cuffs, detailed with subtle copper trim. In place of a commercial front sponsor, the chest is adorned with a stylized "Ligugé 1922" script celebrating the club's founding year, alongside the newly introduced shield crest on the chest.

What do you think of this kit design for a regional amateur club? Let us know in the comments below.

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373
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+2

PT Satun 26-27 Away Kit Released

Thai League 2 club PT Satun has officially unveiled its new away kit for the 26-27 campaign, created in collaboration with WDY? (Wonder Y?). The club heads into the new season in the second division sporting a striking traditional aesthetic.

The PT Satun 2026-27 away jersey features classic black and white vertical stripes across the front and back. The sleeves are solid black with subtle tonal pattern detailing and white trim on the cuffs, matched by a simple white crew neck collar. The club crest is rendered in monochrome on the left chest, while the WDY? wordmark sits centrally alongside the club's sponsors.

What do you think of the PT Satun 26-27 away kit? Comment below.

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In-House CD FAS 26-27 Third Kit Released

Salvadoran giants Club Deportivo FAS have officially presented their new third kit for the 26-27 season. The release completes the club's new wardrobe alongside the previously launched home and away jerseys, all produced under the club's own in-house brand following the end of their partnership with Umbro.

The CD FAS 26-27 third jersey is predominantly bright blue, complemented by contrasting red side panels and shoulder accents. Fine white piping borders the colored panels, echoing the white and blue overlapping V-neck collar and matching sleeve trim. The shirt features the club crest on the left chest and FAS branding on the right, accompanied by several white sponsor logos across the front and back.

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Following Fan Feedback: Societas Adjusts 1860 Munich 26-27 Kit Badge Placement

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+4

Adelaide United 26-27 Home Kit Released

Adelaide United has officially unveiled its new home kit for the 2026-27 A-League season, produced by UCAN. The latest design celebrates the club's deep connection to South Australia by taking inspiration from one of the city's most iconic architectural landmarks, the Victorian-era Palm House at the Adelaide Botanic Garden.

The shirt features a rich red base with a subtle structural jacquard pattern across the fabric reflecting the glasshouse's intricate framework. It is framed by a navy blue polo collar and matching shoulder inserts, while the sleeve cuffs showcase a vibrant geometric diamond trim in the Reds' traditional red, blue, and yellow colors. The kit is finished with white sponsor logos and a silver star above the club crest.

Navy blue shorts and red socks complete the traditional full look of the Adelaide United 26-27 home strip, which is now available through the club's official online store and retail outlets.

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Adidas Predator 26 "Zidane x Adidas" 30-Year Anniversary Boots Leaked - Close-Up Pictures

Footy Headlines can leak close-up images of the special Adidas Predator 26 Zidane signature boots, celebrating 30 years of the Adidas x Zidane partnership. Thanks to Pejie.

The boots feature a pristine white and metallic gold color scheme, a French Tricolore blend, the number '30' on the tongue, a stylized 'ZI30U' nickname, and a graphic of Zidane's iconic 2002 Champions League final volley on the heel.

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Phrae United 26-27 Home, Away & Third Kits Released

Thai League 2 side Phrae United have unveiled their new collection of kits for the 26-27 season, produced locally by Thai brand PKP Sport under the proud "Made in Phrae" campaign.

The Phrae United 26-27 home kit sports vertical red and maroon stripes enhanced with dark green and gold trim, drawing inspiration from regional woven textile traditions. The away kit features a clean white base highlighted by striking indigo blue patterned panels across the front and shoulders, directly nodding to the province's celebrated tie-dye heritage. Completing the player range, the third kit comes in deep navy with subtle, repeating traditional micro-motifs, finished with bright sky blue accents along the collar and sleeve cuffs.

Priced at 490 THB, all jerseys feature the club's horse crest on the chest alongside primary sponsors Chang and Samart.

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Inter Miami 2027 Home Kit Leaked - 11 New Pictures

Footy Headlines can now leak 11 new pictures of the Adidas Inter Miami 2027 home kit. Although it is a fake, the design is identical to the real one.

The new Inter Miami 2027 home shirt features a pink gradient across its fabric, inspired by Miami's pink skies, complemented by matching pink Adidas stripes and a pink collar with black accents.

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