8 Champions League Teams Who Could / Should Update Their Logo
Feb 17, 2021, by Chris
When watching the UEFA Champions League yesterday night and seeing an overview of the matches of the Round of 16, a thought flashed through our mind - a few teams have somehow outdated logos that did not look greatly on the screen. We take a look at the teams we think could update their logo.
Logo changes are often very controversial, as is this article
We are aware that this topic is very controversial. Our article is only meant to contribute to the discussion of teams changing their logos and is not a call for any team to change the logo at all.
UEFA Champions League Last Sixteen Teams - Logos
In the past few months, not only many football teams have introduced new logos - most of the big companies updated their visual identities to match better the digital age.
3D effects were a think of the early 2000s
In fact, some of the current football logos have styles that are surely out of date - mainly 3D effects.
In fact, not only many football teams have introduced new logos in the past few years - most of the big companies updated their visual identities to match better the digital age.
Oddly enough, in the world of fashion and luxury, most brands already ditched their old-styled San Serif logos. This was made to shift their image from the old-world luxury, to a fresher and simpler ethos.
Atalanta BC
The Atalanta Bergamo logo was last updated in 1983 - the removal of the inner circle and a larger head would enhance the look.
FC Barcelona
The club already wanted to update their crest in 2018 - the elements itself (St. George's cross, Catalan flag, Blaugrana stripes) and shape would all have been kept, but the fans protested against the removal of the FCB lettering.
We think that a small update of the crest would work wonders - see the concept below, which greatly keeps the iconic design while adapting to the "new technologies".
Chelsea
Chelsea could remove the shadow effect of the lion and it would look better - just as it is on the kits.
Liverpool FC
Liverpool's branding has been inconsistent since they opted just for LFC crest instead of the regular club logo. We like the current club logo, however, so we do not think an update is needed in terms of design.
SS Lazio
Lazio's crest has some great elements but the ratio of them just are not perfect. A new logo boasting the eagle could look much better.
FC Porto
FC Porto's crest is one of those logos that feature a 3D gradient effect and a general early 2000s style. We think an update would be appropriate.
Paris Saint-Germain
There is nothing wrong with the PSG logo for us except one thing - the 3D gradient effect...
Manchester United (Not In Last 16)
Last updated in 1998, Manchester United's iconic crest includes some gradient designs and design styles that just look outdated. We think an updated crest could look better - their kits already come without all those gradient effects, and already with that it actually looks better.
Which of the last 16 Champions League teams will be the first to change their logo? Should Man Utd update their logo? Comment your guess below.
Adidas Hamburg 26-27 Originals Collection Released
German club Hamburger SV and Adidas have officially launched their retro-inspired Originals presentation collection for the 26-27 season.
The Adidas 2026-27 Hamburg og collection is based on the streamlined Adidas 2026-27 template.
Celebrating classic terrace style and heritage design, the lifestyle range prominently features the iconic Adidas Trefoil logo paired with the traditional HSV diamond crest. Dressed primarily in the club's signature royal blue, white, and black color palette, the capsule includes a presentation track jacket with a distinct white horizontal chest band, matching track pants, hoodies, t-shirts, a custom HSV Adidas Samba sneaker, and a standout long-sleeve shirt detailed with an all-over tonal Trefoil jacquard pattern.
Dynamo Dresden 26-27 Frauenkirche Special Kit Released
German club SG Dynamo Dresden and kit supplier Jako have unveiled a special-edition kit commemorating the 300th anniversary of the laying of the foundation stone of the iconic Dresden Frauenkirche (1726–2026). Created in cooperation with the Stiftung Frauenkirche Dresden, the jersey honors one of the city's most defining architectural landmarks.
The outfield player shirt comes in an elegant, sandstone-inspired off-white base with a textured stone grain, highlighted by a large detailed illustration of the Baroque church across the lower front. The sleeves feature an interlocking block graphic symbolizing the church's sandstone construction, while the cuffs and collar feature subtle copper and patina-inspired accents. Thoughtful details include the commemorative inscription "300 Jahre Grundsteinlegung" on the chest, the years 1726–2026 on the back of the neck, and the biblical city motto "Suchet der Stadt Bestes" alongside custom squad numbers modeled after the seating numbering inside the church. A black version is available for goalkeepers.
The special kit is available for pre-order via a dedicated online store until September 2, 2026, priced at €89.99 for adult sizes and €69.99 for kids. As part of the collaboration, Dynamo Dresden is donating €10 from every jersey sold directly to the Stiftung Frauenkirche Dresden to support the preservation and cultural work of the monument.
Heracles Almelo 26-27 Third Kit Released
Heracles Almelo and technical partner Stanno have officially launched the club's new third kit for the 2026-27 season, celebrating the theme 'De Glorie van '27' in homage to their historic 1927 national championship.
The shirt features an elegant champagne beige base complemented by black accents on the crew neck collar, sleeve cuffs, and shoulder piping. A subtle tonal illustration of the legendary 1927 title-winning squad is printed across the lower front, while special details include a gold heart on the back collar, a custom inner neck label commemorating the date June 19, 1927, and matching beige shorts and socks finished with black trim and '1927' numbering.
Bradford City 26-27 Third Kit Released
Bradford City and Macron have officially unveiled the club's new alternative third kit for the 2026-27 season. The new strip introduces a navy base complemented by claret and amber details.
The Macron Bradford City 26-27 third shirt is predominantly navy, highlighted by a dynamic claret and amber geometric point design along the shoulders. A tonal embossed "BC" monogram runs across the fabric of the torso and shorts. The crest and Macron Hero are applied in monochrome amber, topped with a gold star commemorating the club's 1911 FA Cup victory, while a black ribbon is placed on the upper back in remembrance of the 56 victims of the 1985 Valley Parade fire.
Matching navy shorts with claret and amber trim and navy socks featuring the "BCAFC" wordmark complete the full uniform. The Bradford City 2026-27 third kit is available to buy now through the club's official online store and stadium shop.
No More 'Savinho': Sávio Reverts Shirt Name Following Tottenham Transfer
Following his transfer from Manchester City to Tottenham Hotspur, Brazilian winger Sávio Moreira de Oliveira has officially dropped the diminutive 'Savinho' from the back of his kit. The 22-year-old requested to wear his birth name 'Sávio' alongside his newly assigned No. 17 shirt in North London, returning to the moniker he previously used throughout his early career before adopting 'Savinho' during his spell at Manchester City. Thanks to @jerseystory and @chuyenadodau for spotting.
