All New Peugeot Logo Released
The world's oldest surviving Automotive Brand, Peugeot, is reaffirming its personality and character with a new logo.
At the beginning of 2021, Peugeot was integrated into the new Stellantis auto giant. Stellantis was formed by the merger of Groupe PSA and Fiat Chrysler Automobiles on the basis of a 50-50 cross-border merger agreement (brands include Peugeot, Opel, Chrysler, Fiat, Lancia, Citroën, Jeep and more).
New Peugeot 2021 Logo
The new Peugeot logo consists of a coat of arms adorned with a magnificent lion's head. It is a much more modern, contemporary look than the previous logo. The previous logo was launched in 2010.
The logo needed to change to crown the brand's move upmarket.
Since 1850, Peugeot has had ten successive logos, all of which feature the lion's emblem. The new, eleventh version, of the logo has been created by the Peugeot Design Lab, the Peugeot brand's Global Brand Design studio.
Peugeot had been sponsoring some football teams until the mid-2010s, while the carmaker had no important deals with any teams in recent history.
Peugeot Logo History
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Spain 2026 World Cup Climacool Pre-Match Jacket Turns Heads
Spain's 2026 Climacool pre-match jacket, designed by Adidas for the 2026 World Cup, has caught the attention of fans and media alike. Worn by the players ahead of their matches in the tournament, the jacket has sparked a strong reaction online.
The Adidas Spain 2026 pre-match jacket features the usual design but with the striking, glossy Climacool look.
The Adidas Climacool 2026 World Cup Climacool jacket is not available to buy - Adidas only offers the regular version.
Thibaut Courtois Wears Special World Cup Golden Glove Patch
Following the introduction of special FIFA player patches for the 2026 World Cup, Thibaut Courtois has been spotted wearing a special Golden Glove patch on his Belgium kit, commemorating his award-winning performance at the 2018 tournament.
The new initiative by FIFA allows past award winners, including recipients of the Golden Boot, Golden Ball, and Golden Glove, to display their historic individual achievements directly on the sleeves of their national team shirts.
Inter Milan 2026-27 Dugout Jacket Leaked - Inspired by 26-27 Away Kit
We have the first image of a special Nike Inter Milan 2026-27 dugout jacket, showcasing a design heavily inspired by classic American sports apparel. Aligning perfectly with the aesthetic of the club's upcoming 2026-27 away kit, the varsity-style jacket features a blue body with contrasting white sleeves. It prominently displays a special circular "IM" monogram crest on the left chest, emphasizing the US baseball theme, alongside a classic white Nike Swoosh on the right.
Iwaki FC 26-27 Home and Away Kits Released
Japanese J.League side Iwaki FC has officially unveiled its new home and away kits for the upcoming 2026-2027 season.
Produced by technical sponsor Under Armour, the new primary jersey introduces a dynamic look centered around the club's vision of "becoming a light that illuminates the coast." The home shirt features Iwaki FC's signature "Growing Slash" pattern covering the entire fabric, a design choice meant to symbolize the team's powerful upward trajectory alongside the ongoing recovery and growth of the local Hamadori region.
For matches on the road, the Under Armour Iwaki FC 26-27 away kit introduces a bespoke aesthetic with deep local ties. The white, navy and red shirt incorporates the unique pattern from the "Fura City Iwaki" logo onto the sleeve cuffs, while the shoulder paneling features a custom design directly inspired by the maritime infrastructure of Iwaki's port.
Fans eager to get their hands on the new Under Armour kits have a tiered release schedule to look forward to ahead of the new season. An exclusive pre-sale for official fan club members begins on June 16 through the J.League Online Store, followed by a general pre-sale starting July 1. A full, widespread retail launch across physical club shops and Under Armour's official channels is scheduled for August 7.
Special PSG x Art Basel Edgar Plans Champions League Jersey Released
Paris Saint-Germain has officially launched a special limited-edition jersey in collaboration with Art Basel to celebrate the club's historic Champions League victory in the 2025-26 season. Designed by Spanish artist Edgar Plans, the capsule features a range of apparel, including t-shirts adorned with his signature colorful cartoon characters. The unique release merges football and contemporary art, commemorating PSG's European success with a distinctive and playful aesthetic.
