AS Roma Announce New Balance Kit Deal
Confirming previous rumors, Italian Serie A club AS Roma this morning announced a new sponsorship with New Balance. New Balance replaces Nike.
New Balance To Make AS Roma Kits From 2021-22 For At Least Three Years
The New Balance AS Roma deal will see New Balance becoming the club’s Official Kit Supplier from the 2021-22 season onward in a "multi-year" deal.
No financial details were revealed, but the terms of the agreement already got leaked some weeks ago.
Duration: 3 Year Contract With Option For Fourth Season
Money:
- Worth Gross Between 3 And 4 Million Euro / Season (minus 1 million Euro for all technical material) - Nike deal was worth 5 million Euro / season
- Percentage of royalties for sales considerably higher than with Nike (now with New Balance around 40%)
The partnership was first revealed via an innovative augmented reality game on Instagram, which takes fans on an exciting tour through the streets of Rome.
We are delighted to entrust the creation of our bespoke kits to New Balance
“This agreement represents an important step for the club and our ambitions to continue growing,” said Guido Fienga, the CEO of AS Roma. We are delighted to entrust the creation of our bespoke kits to them, and cannot wait to see AS Roma players wearing the new shirts.”
“We are delighted to welcome AS Roma into the New Balance family,” said Kenny McCallum, the General Manager of New Balance Football.
“We are talking about more than just a football club here: the Giallorossi have a style and approach that is unmatched in their sport, showing a deep sense of social responsibility and community spirit. We are immensely proud to be working with the club in order to bring our innovative approach to kit design and development to the beautiful world of Italian football.”
Roma will be the first Italian club to wear unique kits made by New Balance
Roma will be the first Italian club to wear unique kits made by New Balance. As part of the multi-year agreement, AS Roma products will be made available to purchase in New Balance stores around the world.
In September 2020, New Balance sent 3 "beautiful" (il Romanista) sample kits to AS Roma.
🟡𝙉𝘽🔴
— AS Roma English (@ASRomaEN) February 16, 2021
Same colours. New horizons. 🤝
#ASRoma #NBFootball @newbalance pic.twitter.com/FfoxI1tvPy
Do you look forward to seeing the first New Balance AS Roma kits? Comment below.
Vintage Football Shirts
from Cult Kits
1995/97 Nike *BNWT* Template Shirt (Multiple Sizes)
2002/04 France Zidane #10 *Player Issue* Home Shirt (M) Adidas
2019/20 Necaxa *BNWT* Home Shirt (M) Charly Futbol
2004/05 Etzella Ettelbruck #3 Home Shirt (XL) Nike
2013 Netherlands *BNWT* Vs Romania Home Shirt (S) Nike
2002/03 Venezia Home Shirt (XL) Kelme
1994 USA X Sweden *BNWT* World Cup Cap Twins
2008/09 Hearts Away Shirt (M) Umbro
2007/08 Sunderland Jones #17 Third Shirt (L) Umbro
2010/11 Real Madrid Ronaldo #7 Away Shirt (L) Adidas
Figueirense 26-27 Home Kit Released
Brazilian Série C side Figueirense has officially unveiled its new home jersey for the 2026-2027 season, produced by domestic technical partner Volt Sport. The new primary uniform directly follows the recent release of the club's away kit and serves as a major part of the team's ongoing celebrations to mark the 105th anniversary of their founding in 1921.
The Figueirense 26-27 home shirt remains deeply rooted in tradition, featuring the club's classic black and white vertical stripes. However, Volt Sport has elevated the historic aesthetic by deeply embossing the black stripes with commemorative elements that honor the club's 105-year history. The heavily detailed body is framed by solid black sleeves and a matching black block on the back for player numbering. The look is completed by a classic black polo collar and sleeve cuffs, both of which are detailed with ribbed white striping.
Further custom details are integrated throughout the garment, including the phrase "Avante Figueirense, pra frente Furacão" printed along the inner hem.
In a final nod to the milestone year, a special 105th-anniversary seal is applied to the lower right corner of the shirt.
What do you think of this heavily detailed, anniversary-focused Figueirense home kit by Volt? Let us know in the comments below.
Shamrock Rovers 2026 Third Kit Released
Irish champions Shamrock Rovers have officially unveiled their new third kit for the 2026 League of Ireland season, completing their matchday lineup following the earlier releases of their home and away strips. Produced by technical partner Macron, the latest design injects a bold, contemporary aesthetic into the Dublin-based club's apparel, specifically drawing on streetwear influences and urban styling to create a vibrant alternative look.
The new Shamrock Rovers 2026 third shirt utilizes a bright yellow base, which is immediately broken up by an intricate, sublimated geometric graphic. This dynamic pattern is composed of diagonal and vertical green and black bands featuring broken lines and a distinct paintbrush effect, giving the garment a highly textured and energetic appearance. The striking yellow foundation is smartly framed by an asymmetrical green and black crew-neck collar, with matching knitted sleeve cuffs providing visual continuity.
The new third kit will be worn for the first time during the Rovers' away fixture against Dundalk on Friday night.
What do you think of this vibrant yellow and green Shamrock Rovers third kit by Macron? Let us know in the comments below.
