AS Roma Announce New Balance Kit Deal

Feb 16, 2021

by Chris

Confirming previous rumors, Italian Serie A club AS Roma this morning announced a new sponsorship with New Balance. New Balance replaces Nike.

Roma Cancels Nike Deal - 20-21 Kits Last to be Made by the Brand

Jul 16, 2020

New Balance To Make AS Roma Kits From 2021-22 For At Least Three Years

The New Balance AS Roma deal will see New Balance becoming the club’s Official Kit Supplier from the 2021-22 season onward in a "multi-year" deal.

No financial details were revealed, but the terms of the agreement already got leaked some weeks ago.

Duration: 3 Year Contract With Option For Fourth Season

Money:

Worth Gross Between 3 And 4 Million Euro / Season (minus 1 million Euro for all technical material) - Nike deal was worth 5 million Euro / season
Percentage of royalties for sales considerably higher than with Nike (now with New Balance around 40%)

The partnership was first revealed via an innovative augmented reality game on Instagram, which takes fans on an exciting tour through the streets of Rome.

We are delighted to entrust the creation of our bespoke kits to New Balance

“This agreement represents an important step for the club and our ambitions to continue growing,” said Guido Fienga, the CEO of AS Roma. We are delighted to entrust the creation of our bespoke kits to them, and cannot wait to see AS Roma players wearing the new shirts.”

“We are delighted to welcome AS Roma into the New Balance family,” said Kenny McCallum, the General Manager of New Balance Football.

“We are talking about more than just a football club here: the Giallorossi have a style and approach that is unmatched in their sport, showing a deep sense of social responsibility and community spirit. We are immensely proud to be working with the club in order to bring our innovative approach to kit design and development to the beautiful world of Italian football.”

Roma will be the first Italian club to wear unique kits made by New Balance

Roma will be the first Italian club to wear unique kits made by New Balance. As part of the multi-year agreement, AS Roma products will be made available to purchase in New Balance stores around the world.

In September 2020, New Balance sent 3 "beautiful" (il Romanista) sample kits to AS Roma.