AS Roma Announce New Balance Kit Deal
Confirming previous rumors, Italian Serie A club AS Roma this morning announced a new sponsorship with New Balance. New Balance replaces Nike.
New Balance To Make AS Roma Kits From 2021-22 For At Least Three Years
The New Balance AS Roma deal will see New Balance becoming the club’s Official Kit Supplier from the 2021-22 season onward in a "multi-year" deal.
No financial details were revealed, but the terms of the agreement already got leaked some weeks ago.
Duration: 3 Year Contract With Option For Fourth Season
Money:
- Worth Gross Between 3 And 4 Million Euro / Season (minus 1 million Euro for all technical material) - Nike deal was worth 5 million Euro / season
- Percentage of royalties for sales considerably higher than with Nike (now with New Balance around 40%)
The partnership was first revealed via an innovative augmented reality game on Instagram, which takes fans on an exciting tour through the streets of Rome.
We are delighted to entrust the creation of our bespoke kits to New Balance
“This agreement represents an important step for the club and our ambitions to continue growing,” said Guido Fienga, the CEO of AS Roma. We are delighted to entrust the creation of our bespoke kits to them, and cannot wait to see AS Roma players wearing the new shirts.”
“We are delighted to welcome AS Roma into the New Balance family,” said Kenny McCallum, the General Manager of New Balance Football.
“We are talking about more than just a football club here: the Giallorossi have a style and approach that is unmatched in their sport, showing a deep sense of social responsibility and community spirit. We are immensely proud to be working with the club in order to bring our innovative approach to kit design and development to the beautiful world of Italian football.”
Roma will be the first Italian club to wear unique kits made by New Balance
Roma will be the first Italian club to wear unique kits made by New Balance. As part of the multi-year agreement, AS Roma products will be made available to purchase in New Balance stores around the world.
In September 2020, New Balance sent 3 "beautiful" (il Romanista) sample kits to AS Roma.
🟡𝙉𝘽🔴
— AS Roma English (@ASRomaEN) February 16, 2021
Same colours. New horizons. 🤝
#ASRoma #NBFootball @newbalance pic.twitter.com/FfoxI1tvPy
Do you look forward to seeing the first New Balance AS Roma kits? Comment below.
Vintage Football Shirts
from Cult Kits
Bad Tackle – Tote Bag
2010/11 Denmark *Player Issue* GK Shirt (XL) Adidas
2005/06 Barcelona Larsson #7 Home Shirt (L) Nike
2013 Netherlands *BNWT* Vs Romania Home Shirt (S) Nike
2013/14 Hellas Verona Track Jacket (S) Nike
2012/13 Catolica Del Chile *Signed* Away Shirt (S) Puma
1994/95 Boca Juniors (Maradona) #10 *Reissue* BNWT Away (Multiple Sizes) Olan
1990/93 FC Lugano *Mint* Home Shirt (XL) Hummel
2015/16 Atletico Madrid Jesus Gamez #18 *Player Issue* Home Shirt (M) Nike
2003/04 Spain Training Jacket Top (S) Adidas
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Awful? Adidas Launches Women's 'Reconstructed Bringback' 1994 Kits
Adidas has officially introduced a unique new lifestyle range with the launch of its 'Reconstructed Bringback' collection. Focused heavily on women's fashion, this latest release takes two iconic international football shirt designs from the 1990s and transforms them into modern, streetwear-ready silhouettes.
For this drop, the sportswear brand has completely reimagined the highly memorable 1994 kits worn by the national teams of Germany and Spain, adapting the classic patterns into entirely new apparel formats.
The Spain entry in the collection offers a significant structural departure from a standard football jersey, arriving as an asymmetrical, one-shoulder top. The garment maintains the classic red base of the original 1994 home shirt, complete with the instantly recognizable column of navy blue and yellow interlocking diamonds running down the right side.
For the German national team, Adidas has transformed the legendary 1994 World Cup home kit into a fitted, square-neck tank top. The classic DFB crest and retro Adidas branding are positioned lower down on the torso.
What do you think of these reconstructed 1994 fashion tops for Germany and Spain? Let us know in the comments below.
