Nike Liverpool Kit Deal Valid Until 2025 or 2030?

Some days ago, we reported about Nike's biggest kit deals and if Nike will reduce the number of sponsored teams. It included the information that Nike's Liverpool deal is valid until 2030 - but was this correct?

Exact Length Of Liverpool Nike Deal Not Announced - 2025 Very Likely

Liverpool officially just announced that they signed a "multi-year partnership with Nike as official kit supplier from 2020-21". The club did not say how long Nike will make their kits.

There is no official info how long the current Nike Liverpool deal is valid, but reliable sources Sportcal and Sports Pro Media both say the deal is valid until 2025. The New Balance Liverpool deal was also valid for five year, so we think that 2025 is most plausible.

In an article about the biggest Premier League deals, Daily Mail does not specify a date when the Liverpool x Nike deal will expire, while they have the dates for most other teams.

Premier League Kit Deals

1. Man United - £75m per year, adidas (2025)
2. Liverpool - £70m, Nike (contract expires: N/A)
3. Man City - £65m, Puma (2029)
4. Arsenal - £60m, adidas (2024)
5. Chelsea - £60m, Nike (2032)
6. Tottenham - £30m, Nike (2033)
7. Everton - £10m, Hummel (2023)
8. Southampton - £9m, Under Armour (2023)
9. Newcastle - £6.5m, Puma (2021)
10. West Ham - £5m, Umbro (2023)
11. Crystal Palace - £4m, Puma (N/A)
12. Aston Villa - £3m, Kappa (2022)
13. Leicester City - £3m, adidas (N/A)
14. Wolves - £3m, adidas (2022)
15. Leeds - value unreported, adidas (2025)
16. Fulham - value unreported , Adidas (2023)
17. Brighton - £1.5m, Nike (2022)
18. Burnley - £1.5m, Umbro (2022)
19. Sheffield Utd - £750k, adidas (2021)
?? West Brom - value unreported, Puma (N/A)

In terms of money, the Nike Liverpool kit deal is said to be worth around a base fee of £30m-a-year, £15m less than with New Balance. However, Nike are believed to be offering 20 per cent royalties on sales of merchandise, so it is assumed that Liverpool could actually make upwards of £80m a year.

In September 2020, the Liverpool Echo reported that online and in-store sales are up by over 15 per cent for the new home kit and as much as 30 for the away strip compared to the New Balance kits.

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