Nike Liverpool Kit Deal Valid Until 2025 or 2030?
Some days ago, we reported about Nike's biggest kit deals and if Nike will reduce the number of sponsored teams. It included the information that Nike's Liverpool deal is valid until 2030 - but was this correct?
Exact Length Of Liverpool Nike Deal Not Announced - 2025 Very Likely
Liverpool officially just announced that they signed a "multi-year partnership with Nike as official kit supplier from 2020-21". The club did not say how long Nike will make their kits.
The deal is valid for five years until 2025 most likely
There is no official info how long the current Nike Liverpool deal is valid, but reliable sources Sportcal and Sports Pro Media both say the deal is valid until 2025. The New Balance Liverpool deal was also valid for five year, so we think that 2025 is most plausible.
In an article about the biggest Premier League deals, Daily Mail does not specify a date when the Liverpool x Nike deal will expire, while they have the dates for most other teams.
Premier League Kit Deals
- Man United - £75m per year, adidas (2025)
- Liverpool - £70m, Nike (contract expires: N/A)
- Man City - £65m, Puma (2029)
- Arsenal - £60m, adidas (2024)
- Chelsea - £60m, Nike (2032)
- Tottenham - £30m, Nike (2033)
- Everton - £10m, Hummel (2023)
- Southampton - £9m, Under Armour (2023)
- Newcastle - £6.5m, Puma (2021)
- West Ham - £5m, Umbro (2023)
- Crystal Palace - £4m, Puma (N/A)
- Aston Villa - £3m, Kappa (2022)
- Leicester City - £3m, adidas (N/A)
- Wolves - £3m, adidas (2022)
- Leeds - value unreported, adidas (2025)
- Fulham - value unreported , Adidas (2023)
- Brighton - £1.5m, Nike (2022)
- Burnley - £1.5m, Umbro (2022)
- Sheffield Utd - £750k, adidas (2021) ?? West Brom - value unreported, Puma (N/A)
The LFC Nike deal is worth a base fee of 30 million GBP
In terms of money, the Nike Liverpool kit deal is said to be worth around a base fee of £30m-a-year, £15m less than with New Balance. However, Nike are believed to be offering 20 per cent royalties on sales of merchandise, so it is assumed that Liverpool could actually make upwards of £80m a year.
In September 2020, the Liverpool Echo reported that online and in-store sales are up by over 15 per cent for the new home kit and as much as 30 for the away strip compared to the New Balance kits.
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Leaked: Adidas Originals River Plate Retro Shirt Hints at 26-27 Away Kit
We have the first image of a brand-new Adidas Originals River Plate retro shirt. It is part of the team's 26-27 away collection.
The River Plate retro shirt features a color-blocked design reminiscent of classic 1980s sportswear. The upper half of the torso and the raglan sleeves are solid red, while the lower half is crisp white. Separating the two sections is a prominent, thick black horizontal chest band. A classic white Adidas Trefoil logo and the traditional River Plate shield sit high on the chest, keeping the design completely free of modern sponsors for a pure, vintage aesthetic.
Vitória SC Announces Hummel Kit Deal
Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.
The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
