Nike To Reduce Number Of Sponsored Football Teams?
Some weeks ago, we reported about Nike's changed strategy in football. Now after we could reveal that US Women's club Portland Thorns will become Nike's second 'AAA' team, we asked ourselves if Nike will supply fewer soccer teams in the future.
Since 2020, Nike has not extended the endorsement deals with dozens of their players, including the likes of Sterling, Foden, Neymar, Lewandowski, Ibrahimovic and Neymar. This is certainly part of Nike's new strategy in football.
Nike's Kit Deals With Football Clubs in 2021
Nike currently sponsors dozens of profiled football clubs, of which nine are on the brand's internal highest level. Nike's current 'Elite Teams' are Atletico, Barcelona, Chelsea, Galatasaray, Inter, Liverpool, PSG, Leipzig and Tottenham.
Nike's club deals all have extremely long duration
However, it seems very unlikely that Nike will reduce its number of top-level teams soon. If we look at the contracts Nike has with its biggest soccer teams, none of them runs out before the mid-2020s.
Nike's Biggest Club Sponsor Deal
- Atletico (2019-2026)
- Barcelona (2018-2028)
- Chelsea (2017-2032)
- Inter (2014-2024)
- Galatasaray (2014-2024)
- Leipzig (2014-2024)
- Liverpool (2020-2030)
- PSG (2019-2032)
- Tottenham (2019-2033)
What is eye-catching is that Nike signed or extended many of the deals ahead of the COVID-19 crisis, which means they are a bit overpriced at current standards.
There is a major difference between Nike's boot and kit deals - in contrast to the boot endorsement deals, deals with football clubs directly generate income for Nike.
The deals seem overpriced after COVID-19
Another difference to the boot endorsement deals is that there are thousands of player boot contracts, of which hundreds expire each year. As seen above, those of its biggest teams do not run put before 2024 at the soonest.
However, the long deals not 100% mean that Nike will make the kits until the end of the contract - AS Roma and Nike terminated their partnership and technical sponsorship agreement in advance. The original deal was signed for 10 years until the 2024-25 season.
Nike also sponsors a range of national teams, who all have contracts until at least the mid-2020s.
Nike won't be able to get out of the contracts cheap, if they want
All in all, we do not expect that any Nike soccer deals with its biggest clubs will end soon, but you never know...
Do you think Nike will end any of their contracts with their partnered teams? Would the Swoosh sign those deals again with today's knowledge? Comment below.
Luis Suarez Spotted in Uruguay 2026 Away Kit During Uruguay vs Cabo Verde Draw
Former Uruguay international Luis Suarez was spotted in the stands during Uruguay's 2026 World Cup match against Cabo Verde. Suarez, watching his nation from the sidelines, appeared visibly stressed as the game unfolded, ultimately ending in a surprising draw.
Suarez appeared wearing the Uruguay 2026 away jersey, seemingly to encourage his younger teammates from the stands. Surprisingly, he chose to wear the number 7 shirt instead of the iconic number 9 that he wore during his playing days with the national team. Images of him reacting to the tense moments of the match quickly circulated online, capturing his passionate support for the national team and drawing a wave of reactions across social media.
Persija Jakarta Announce Adidas Kit Deal
Indonesian club Persija Jakarta have officially announced a new kit partnership with Adidas. The announcement was made on June 22, 2026, coinciding with the 499th anniversary of the city of Jakarta. Adidas will replace Juara as the club's official apparel partner, taking over the production of all kits and training gear starting from the upcoming 2026-27 season.
Persija's move to a major global brand like Adidas is seen as a significant upgrade and a new chapter for the club. Further details regarding the official launch date of the 2026-27 kits are expected to be revealed in the coming weeks.
The Number on the Egypt Puma Kit Came Off
During Egypt's World Cup match against New Zealand, striker Mostafa Ziko was seen wearing a 'damaged' jersey after one of the digits on the front came off. Although he was wearing the number 11 shirt, one of the "1"s fell off, making it look like he was wearing number 1 instead.
The number appears to have been poorly heat-applied to the jersey and gradually peeled off due to sweat during the game. The incident occurred as Mostafa Ziko celebrated his goal, when one of the digits in his number 11 shirt detached, leaving only a single "1" visible on the front.
Morocco 2026 World Cup Kit Features Different Name Set to Commercial Version
Fans looking to purchase the exact Morocco 2026-27 home kit worn by the players at the World Cup will find a noticeable difference in the name and number sets. While official product pictures of the Puma kit display the chest numbers in gold, the actual shirts worn by the Moroccan national team feature a lighter, white-colored application. Big thanks to @rockonbaPES.
Alongside the retail discrepancies, there have been multiple reports of Puma kits easily ripping during tournament matches. These material failures have affected several of the brand's sponsored teams, including Morocco, Czechia, Egypt, and Paraguay.
https://www.footyheadlines.com/8529325653/puma-kits-keep-ripping-at-the-2026-world-cup.html
Special Paraguay 2026 World Cup Pennant
A look at the special exchange flag for the Paraguay national team at the 2026 World Cup has been shared online. These pennants are traditionally exchanged by team captains prior to kick-off during international matches.
The Paraguay 2026 World Cup exchange flag incorporates the traditional colors of the nation, tying into the visual identity established by Puma for the tournament. It prominently features the Paraguayan Football Association crest alongside the Puma logo.
Galatasaray 2026-27 Kit Launch Date "Confirmed" - Coming 25 June
Galatasaray's 2026-27 kits will be officially launched on Thursday, June 25, 2026. This information comes via Turkish kit experts @Formaholic, who cite sources close to the club.
The initial reports claimed that Galatasaray's 2026-27 kits would be unveiled in mid-July, specifically on July 17 or 18. However, @Formaholic quickly dismissed that information. Citing sources close to the club, he stated that Galatasaray will officially unveil their 2026–27 match kits on Thursday, June 25.