Official: Italy Sign Adidas Kit Deal
Mar 9, 2022, by Chris
Update: The Italian Football Association have announced a kit deal with Adidas that will commence in January of 2023, confirming the earlier rumors.
Adidas to Replace Puma as Italy Kit Brand in 2023
As confirmed today, Adidas will produce the kits for all of Italy's teams start in January 2023 (men's, women's, youth, futsal, beach soccer and e-sports).
No official details about the duration of the deal (long-term) or the financials were given. Adidas CEO Kaster Rorsted declined to say how much Adidas were paying during a earnings call today.
FIGC president Gabriele Gravina commented: “The announcement of the partnership with adidas is a source of pride for the FIGC. This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad."
Adidas CEO Kasper Rørsted said: “We are incredibly proud to announce this long-term partnership with the Italian Football Federation. We are thrilled that one of the most successful national teams joins our portfolio of international federations, alongside other giants such as the DFB (Germany), the RFEF (Spain), the AFA (Argentina) and the RBFA (Belgium) and we can't wait to reach great goals together."
An earlier report claimed that the Italian Football Federation (FIGC) "will get at least 23 million Euro / year from Adidas, but there are those who hypothesize as much as 35 million Euro / year". Puma were paying 19 million Euro a year.
It's important to note that the Italy 2022 World Cup kits - if Italy qualify - will still be made by Puma, as the new deal only kicks off after the tournament ends.
Puma have been making Italy's kits since 2004 and their partnership was renewed in a seven-year contract signed in March 2015. Back then, the Italian Football Federation (FIGC) just said that the deal allows Puma to produce the Italy Football Kits "into the next decade".
Adidas already made Italy' kits in the mid-1970s
Adidas already made Italy' kits for a four-year span in the mid-1970s, from 1974 until 1978. The kits back then did feature neither the Adidas logo nor the famous Three Stripes, however.
Do you like that Italy will switch to Adidas next year? Comment below.
FC Famalicão 26-27 Third Kit Released
Portuguese Primeira Liga club FC Famalicão have officially unveiled their new third kit for the 26-27 season. Branded under the club's "100% Famalicão" initiative and carrying the concept "Famalicão, o Centro do Norte" (Famalicão, the Center of the North), the shirt celebrates the city's geographical importance and rich industrial heritage. For the second consecutive season, the special alternative jersey has been produced exclusively in partnership with local textile manufacturers from the Famalicão region.
The Puma FC Famalicão 26-27 third shirt combines a clean light mint-green base with refined metallic gold accents. Inspired by the 1940s Manoel de Oliveira documentary film dedicated to the municipality, the jersey features intricate map-like line patterns that converge on a central compass emblem, representing Famalicão's role as a historic crossroads and hub in northern Portugal. A centered club badge adorned with a golden wreath, a gold bwin front sponsor, and coordinating gold trim along the round collar and sleeve cuffs complete the design.
Matching mint-green shorts and socks with gold details round off the full strip. The new FC Famalicão 26-27 third kit is now available through the club's official stadium store and online shop.
A Look at Football Broadcast Scorebugs Across Major Competitions
On-screen graphics have become an integral part of modern football broadcasting, directly shaping how supporters digest match details and information. A comparison shared by sports media creator @Braylon_Breeze brought together 16 distinct scorebugs featured across contemporary broadcasts, highlighting the diverse visual identities adopted by major leagues and networks. From the clean, vertical arrangements of Ligue 1 and La Liga to the horizontal bars used across UEFA club competitions, the overview captures the differing design philosophies currently on display.
While all scorebugs serve the fundamental purpose of presenting the scoreline, match clock, and team colors, their execution varies considerably. Tournaments like the UEFA Champions League, UEFA Europa League, and the Premier League opt for streamlined horizontal strips with strong contrast and subtle tournament branding. In contrast, competitions such as the Bundesliga and Ligue 1 utilize distinctive square or stacked formats, while Apple TV's presentation for MLS embraces extreme minimalism by stripping away ornate design elements in favor of a low-profile look.
The side-by-side comparison sparked lively discussion among fans regarding legibility versus graphic flair. Supporters often single out the high readability of the Bundesliga and Champions League graphics for praise, while bulkier or more generic designs frequently draw criticism. As broadcast networks and leagues continue to overhaul their visual packages season after season, scorebugs remain one of the most prominent and scrutinized design pieces in televised football.
Swiss Brand "On" Prepares Official Entry Into Football Boot Market
Swiss sportswear company On is taking its first official steps into football. Renowned globally for its high-performance running footwear and rapid expansion across tennis and athletics, the brand has begun teasing its venture into the world's most popular sport with dedicated football channels. This move follows reports earlier in 2026 indicating that On is preparing to challenge established giants like Nike, Adidas, and Puma by bringing its innovative production methods, including its robotic LightSpray upper technology, to football cleats.
The groundwork for On's football expansion has been developing behind the scenes for several months. The brand initially signaled its interest by partnering with young Swiss international Sydney Schertenleib to co-develop training and lifestyle products. As the Swiss company readies its debut boot models, speculation regarding marquee athlete endorsements has also accelerated, fueled by persistent industry rumors linking top-tier players to potential landmark deals with emerging market disruptors.
Early concepts and design previews indicate that On will translate its clean, technical aesthetic and seamless upper constructions directly onto the pitch. While technical specifications, launch timelines, and the official player roster for the upcoming 26-27 period remain tightly guarded, On's arrival represents one of the most fascinating shifts in the modern football footwear landscape.
Adidas Originals Liverpool EQT Collection Released
Liverpool FC and adidas Originals have officially released a brand-new retro collection heavily inspired by the iconic adidas Equipment (EQT) era of the 1990s. Following earlier heritage drops, this new lifestyle capsule leans fully into the bold aesthetics of vintage nineties teamwear, combining a sharp black and EQT green colorway with oversized retro design elements.
The centerpiece of the range is a retro-inspired shirt crafted with subtle tonal vertical stripes, bold diagonal block stripes extending across the shoulders, and centered vintage logos featuring the classic 1990s Liverpool crest and adidas Trefoil wordmark. Alongside the jersey, the apparel collection includes a woven track jacket, half-zip top, crewneck sweatshirt, graphic t-shirts, and track pants, spanning unisex, women's, and kids' sizes.
The new adidas Originals Liverpool EQT collection is available immediately through the official Liverpool FC online store, club retail locations, and the official LFC Store app.
Central Coast Mariners 26-27 Home, Away & Third Kits Released
A-League side Central Coast Mariners have officially unveiled their new home, away, and third kits for the 26-27 season. Made by Australian brand Konqa in their debut A-Leagues collection following their Australia Cup release earlier this winter, the entire set is designed around the identity of the region, carrying the theme "inspired by the sand, the tide and the character of the Coast."
The 26-27 home kit represents the sand, sticking to the club's traditional bright yellow base complemented by navy accents. Across the front and back runs a subtle horizontal wave graphic reminiscent of ripples on the beach, completed by a ribbed navy-and-yellow crew collar and matching sleeve cuffs. In contrast, the away kit symbolizes the ocean's tide, featuring a navy foundation highlighted by electric blue vortex rings radiating outward from around the club crest.
Completing the trio, the sky blue third kit embodies the coast with a sublimated repeating palm tree graphic. The pattern draws directly from the iconic palm trees lining the bayside stadium in Gosford, paired with subtle Art Deco design elements. All three kits feature Polytec as the primary front-of-shirt sponsor and will be worn by both the men's and women's teams throughout the 26-27 campaign.
