Official: Italy Sign Adidas Kit Deal
Update: The Italian Football Association have announced a kit deal with Adidas that will commence in January of 2023, confirming the earlier rumors.
Adidas to Replace Puma as Italy Kit Brand in 2023
As confirmed today, Adidas will produce the kits for all of Italy's teams start in January 2023 (men's, women's, youth, futsal, beach soccer and e-sports).
No official details about the duration of the deal (long-term) or the financials were given. Adidas CEO Kaster Rorsted declined to say how much Adidas were paying during a earnings call today.
FIGC president Gabriele Gravina commented: “The announcement of the partnership with adidas is a source of pride for the FIGC. This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad."
Adidas CEO Kasper Rørsted said: “We are incredibly proud to announce this long-term partnership with the Italian Football Federation. We are thrilled that one of the most successful national teams joins our portfolio of international federations, alongside other giants such as the DFB (Germany), the RFEF (Spain), the AFA (Argentina) and the RBFA (Belgium) and we can't wait to reach great goals together."
An earlier report claimed that the Italian Football Federation (FIGC) "will get at least 23 million Euro / year from Adidas, but there are those who hypothesize as much as 35 million Euro / year". Puma were paying 19 million Euro a year.
It's important to note that the Italy 2022 World Cup kits - if Italy qualify - will still be made by Puma, as the new deal only kicks off after the tournament ends.
Puma have been making Italy's kits since 2004 and their partnership was renewed in a seven-year contract signed in March 2015. Back then, the Italian Football Federation (FIGC) just said that the deal allows Puma to produce the Italy Football Kits "into the next decade".
Adidas already made Italy' kits in the mid-1970s
Adidas already made Italy' kits for a four-year span in the mid-1970s, from 1974 until 1978. The kits back then did feature neither the Adidas logo nor the famous Three Stripes, however.
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Barry Town United 26-27 Kits Released
Welsh Cymru Premier side Barry Town United AFC have officially unveiled their new Macron kits for the 2026-27 season. Produced by the Italian sportswear brand, the newly released collection features bespoke designs tailored for the club's upcoming campaign. Fans looking to purchase the new shirts can currently find them available exclusively at the Macron Sports Hub Cardiff store.
Adidas Extends Belgium Kit Deal Until 2034
The Royal Belgian Football Association and Adidas have officially announced the extension of their kit partnership. The new agreement ensures that the Three Stripes will continue to supply match kits, training wear, and lifestyle gear for all Belgian national teams until 2034.
Adidas and Belgium have been working together in their current stint since the 2014-15 season. This long-term extension means Adidas will remain the technical sponsor for the Red Devils through several upcoming major international tournaments, including the 2030 and 2034 World Cups, as well as the 2028 and 2032 European Championships.
The official announcement was shared via the Belgian Red Devils' social media channels, confirming the continuation of the collaboration. While the financial details of the extended contract have not been disclosed, the deal solidifies Adidas's position as a key long-term partner for the Belgian national teams.
St Albans City 26-28 Away Kit Released
English Isthmian League Premier Division side St Albans City FC have officially released their new Hummel away kit for the 2026-28 seasons. Launched under the theme Home Noise, Away Colours, the new St Albans City 2026-28 away jersey features a bespoke design that has been well-received by fans, particularly for its neat sponsor integration. The Hummel St Albans City FC 2026-28 away shirt is currently available for pre-order through the club's official merchandise store, with deliveries expected to begin in July.
New Mexico United 2026 "Bottle Rocket" Kit Released
USL Championship club New Mexico United has unveiled their new 2026 Bottle Rocket kit, produced by Puma. Released as a limited edition of just 505 pieces, the design is inspired by summer nights and pickup games, capturing the excitement of the 2026 soccer season.
The team will debut the special-edition strip on the pitch during their July 4 match against Oakland Roots SC.