Aug 3, 2026 19:49

by Chris

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All-New Belgian Pro League Logo Revealed

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Aug 3, 2026, by Chris

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Comprehensive Visual Rebrand: The Belgian Pro League has officially revealed an all-new, minimalist monochrome visual rebrand, featuring the tagline "Live The Game," to be implemented ahead of the 26-27 season, replacing its previous branding from 2020.
Widespread Adoption Across Competitions: This new single visual framework will be uniformly adopted across all professional football competitions in Belgium, including the Jupiler Pro League, Challenger Pro League, Lotto Women's Pro League, Croky Cup, and Volkswagen Supercup.
Symbolic Logo Design and Color Choice: The central geometric logo symbolizes a football on a pitch with stadium stands, incorporates elements of past Pro League logos and the Jupiler Pro League trophy, and uses a black-and-white palette to emphasize individual club colors.

The Belgian Pro League has officially revealed a comprehensive visual rebrand ahead of the 26-27 season. Replacing the previous branding used since 2020, the new identity is built around the tagline "Live The Game" and introduces a minimalist monochrome look.

The single visual framework will be adopted across all professional football competitions in Belgium, including the top-flight Jupiler Pro League, the Challenger Pro League, the Lotto Women's Pro League, the Croky Cup, and the Volkswagen Supercup.

Belgian Pro League New Logo 2026

At the center of the redesign is a geometric logo rich in symbolism. The central graphic represents a football on a pitch, flanked by blocks that depict stadium stands filled with supporters. The icon also pays homage to classic Pro League logos from past decades and subtle shapes of the Jupiler Pro League trophy.

The choice of a black-and-white palette was intentionally selected to allow the traditional colors of individual clubs and their fans to remain the focal point.

Kipsta Belgian Pro League 26-27 Ball

The updated brand identity debuts alongside a new official Kipsta match ball for the 26-27 campaign.

It marks the start of a new chapter for Belgian football, coinciding with major structural changes that include a return to a standard 18-team league format without play-offs.

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