Hashtag United x Hummel Kit Deal Announced - No More Adidas

Apr 28, 2021

by Pat

Hashtag United, the football club founded by FIFA YouTuber Spencer Owen, have signed a kit deal with Hummel to replace previous partner Adidas.

As part of the new 5-year deal, Hummel will produce the Hashtag United kits starting in 2021-22 season.

Bespoke Hummel x Hashtag United home and away kits will be released for the start of the 21-22 season. There will also be a third kit to be worn by the Esports team for the FIFA 22 season.

Hashtag United's Chairman and founder Spencer Owen said: "I'm incredibly excited about our new club partnership with Hummel. The fact that they've shown such long-term support underlines our intent to be around for a long time and will empower us to continue pushing boundaries and leading the way in a revolution of football and football content.

Hummel CEO Allan Vad Nielsen said: "Hashtag United is a one-of-a-kind football club and we're extremely proud to have signed an agreement with them. The innovative operation of the club has been at the forefront of how fans engage and interact with a football club and the club has more than most demonstrated how small and local clubs can capture younger fans when choosing what team to support."

We want to put on record how thankful we are to @adidasfootball for their support over the past 3 years. We couldn’t have done any of the amazing things we’ve done without them. Thank you so much?
— Hashtag United (@hashtagutd) April 27, 2021