Hashtag United x Hummel Kit Deal Announced - No More Adidas
Hashtag United, the football club founded by FIFA YouTuber Spencer Owen, have signed a kit deal with Hummel to replace previous partner Adidas.
As part of the new 5-year deal, Hummel will produce the Hashtag United kits starting in 2021-22 season.
Bespoke Hummel x Hashtag United home and away kits will be released for the start of the 21-22 season. There will also be a third kit to be worn by the Esports team for the FIFA 22 season.
Hashtag United's Chairman and founder Spencer Owen said: "I'm incredibly excited about our new club partnership with Hummel. The fact that they've shown such long-term support underlines our intent to be around for a long time and will empower us to continue pushing boundaries and leading the way in a revolution of football and football content.
Hummel CEO Allan Vad Nielsen said: "Hashtag United is a one-of-a-kind football club and we're extremely proud to have signed an agreement with them. The innovative operation of the club has been at the forefront of how fans engage and interact with a football club and the club has more than most demonstrated how small and local clubs can capture younger fans when choosing what team to support."
We want to put on record how thankful we are to @adidasfootball for their support over the past 3 years. We couldn’t have done any of the amazing things we’ve done without them. Thank you so much🙏
— Hashtag United (@hashtagutd) April 27, 2021
Share your thoughts on the announcement in the comments below.
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Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
