Hummel Announce Köln Kit Deal From 2022
Apr 2, 2021, by Pat
It turns out that Hummel's 'GOAT' logo April Fool's prank yesterday was not a total joke and instead hinted at today's announcement that the brand would become the kit supplier of Bundesliga club Köln.
Hummel x Köln From 2022-23
Hummel will produce Köln's jerseys for five years starting with 2022-23, i.e. the season after next. Next season's Köln kits will still be made by current supplier Uhlsport.
“In respect of our requirements for a kit supplier, hummel convinced us with the best overall package. hummel is brand that are known across the world, who have also made a name for themselves not only in sportswear but also in fashion. hummel’s trademark chevrons will frame the future. hummel also stand up for sustainability measures with their 'Company Karma', which fits perfectly to us. We want to produce our kits in the future so that we make a strong contribution to the ZNU Standard – driving sustainable change,” said FC managing director, Alexander Wehrle.
“Just like ourselves, 1. FC Köln are known as a club who like to do things differently and to always show character. That fits perfectly to the hummel brand,” said Allan Vad Nielsen, CEO of hummel A/S. “We have great confidence in the future plans of 1. FC Köln, the impressive history of the club and their incredible fanbase. We are really looking forward to working closely with the club, in order to present an exciting range of products for fans and players.”
Are you happy to see Hummel expand to the Bundesliga? Drop us a line below.
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The visual disruption is especially noticeable on long-sleeved shirts. When worn on the pitch by players like Manchester United captain Bruno Fernandes, the thick white stripes command the shoulders and arms, dwarfing surrounding elements like the collar and sleeve patches. While short-sleeved shirts offer breaks in coverage, the continuous run of oversized stripes down full-length sleeves makes the branding feel excessively dominant.
Despite the pushback, Adidas will retain this oversized stripe template through at least the 27-28 campaign.
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The Kappa CD Nacional 2026-27 away shirt is predominantly golden, accented with subtle white vertical pinstripes running down the front and back. The jersey features a classic polo collar trimmed in white, detailed with the club's founding year, 1910, placed in the neckline insert. Both the Kappa Omini logo and the CD Nacional crest are centered on the chest in white and gold, above the white Coral Cerveja sponsor print.
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Adidas River Plate 27-28 Trefoil Track Jacket Concept
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The Adidas River 27-28 away jacket concept design is white with bold red shoulder panels highlighted by white piping. A black horizontal chest band cuts across the front and flows into curved sections along the sleeves, balanced by light grey lower sleeve panels. The retro package is rounded off with a traditional high funnel neck collar, ribbed trims, a black Trefoil logo, and the iconic CARP shield crest on the chest.
