La Liga and Santander Extend Naming Rights Deal
Apr 8, 2021, by Pat
La Liga and Santander Bank yesterday announced a renewal of their naming rights deal.
The new deal will see the first and second divisions in Spain to be called La Liga Santander and La Liga Smartbank, respectively, at least until the end of the 2022-23 season. There also exists an additional option for an extension until 2023-24, according to the official announcement.
The agreement signed between Santander and LaLiga also includes the sponsorship of LaLiga Genuine Santander, a league made up of teams of people with intellectual disabilities, and LaLiga Promises (under-12 football). Santander is also the main sponsor of Spain's official FIFA 21 competition: eLaLiga Santander.
After the deal was signed by Javier Tebas, president of LaLiga, and Rami Aboukhair, CEO of Santander Spain, both parties stated that the collaboration “will continue to allow both entities to expand the Spain Brand throughout the world, to bet on the values positive associated with sport, in general, and football, in particular, and express continuity, commitment and hope in a moment as delicate as the present one”.
“Being able to continue counting on our main sponsor, Banco Santander, is confirmation that we are working on the right path”, said Tebas. Aboukhair stated that "we are very proud to continue naming the best league in the world, LaLiga Santander."
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No More Mizuno: Reebok Hansa Rostock 26-27 Third Kit Released
German 3. Liga club FC Hansa Rostock and new technical sponsor Reebok have officially unveiled the team's new third kit for the 26-27 season. Completing the club's kit set alongside the previously launched home and away shirts, the release marks another custom design from Reebok in their debut campaign as Hansa's official supplier after taking over from Mizuno.
The Reebok Hansa Rostock 26-27 third shirt reinterprets a classic design from the club's archive, taking direct inspiration from the away jersey worn during the 1999-00 season. It features a sleek black base on the front and back, complemented by vibrant red sleeves that highlight Reebok's signature vector branding. A traditional polo collar tops off the vintage look, paying homage to an era defined by club figures like Timo Lange, Magnus Arvidsson, Victor Agali, and Steffen Baumgart.
Crafted from modern performance fabrics with a contemporary athletic fit, the jersey blends nostalgic late-90s styling with up-to-date sportswear technology. The new Hansa Rostock 26-27 third kit is available now via the club's official online store and physical retail locations.
Crawley Town 26-27 Away Kit Released
English club Crawley Town and technical partner Erreà have officially launched the new 26-27 away kit. Following the design direction established by this season's home uniform, the new alternative strip carries a sleek black and gold color scheme inspired by the club's fiery identity.
The Erreà Crawley Town 26-27 away jersey is predominantly black with a subtle tonal flame pattern running across the front and sleeves as a nod to the Red Devils nickname. All accents are styled in gold, including a recoloured black and gold crest, gold Erreà chest branding, and gold sponsor logos. The inside back collar incorporates 1896, marking the foundation year of the club.
Black shorts and matching black socks complete the new Crawley Town 26-27 away kit by Erreà, which is now available to purchase through the official club store.
