Benfica and Adidas Extend Kit Deal Until 2033
- Deal Extension and Duration: Benfica and Adidas have extended their kit supplier partnership for an additional six years, securing their collaboration until 2033.
- Record-Breaking Financial Value: The renewed agreement is valued at €120 million over six years, approximately €20 million per season, establishing it as the most lucrative kit deal in Portuguese football history.
- Renaming of Training Center: A key element of the expanded contract includes the naming rights for Benfica's youth and training center, which has been officially renamed the "adidas Benfica Campus".
Adidas and Sport Lisboa e Benfica have officially announced a six-year extension to their kit supplier partnership, extending their historic relationship through 2033. Widely recognized as the longest-standing technical partnership in Portuguese football, the collaboration originally began between 1983-84 and 1989-90 before resuming unbroken in 1997-98. The renewed agreement is reportedly valued at €120 million over six years - around €20 million per season - making it the most lucrative kit deal in Portuguese football history.
Benfica Campus Renamed Under New Agreement
A central feature of the expanded contract is the naming rights to the club's acclaimed youth and training center in Seixal, which has been officially renamed the adidas Benfica Campus. The announcement coincides with the 20th anniversary of the complex, which originally opened its doors in 2006. Benfica and the Three Stripes had already woven this milestone into their visual identity for the 26-27 season, with both the club's home and third shirts paying homage to the academy's legacy.
The renewal ensures Adidas will continue to design and produce match kits, training gear, and lifestyle collections for the Lisbon giants for the next seven seasons. By the time this new deal reaches its conclusion in 2033, Adidas and Benfica will have completed 36 continuous seasons together, cementing one of modern football's most enduring kit partnerships.
