Benfica and Adidas Extend Kit Deal Until 2033
24 minutes ago, by Chris
- Deal Extension and Duration: Benfica and Adidas have extended their kit supplier partnership for an additional six years, securing their collaboration until 2033.
- Record-Breaking Financial Value: The renewed agreement is valued at €120 million over six years, approximately €20 million per season, establishing it as the most lucrative kit deal in Portuguese football history.
- Renaming of Training Center: A key element of the expanded contract includes the naming rights for Benfica's youth and training center, which has been officially renamed the "adidas Benfica Campus".
Adidas and Sport Lisboa e Benfica have officially announced a six-year extension to their kit supplier partnership, extending their historic relationship through 2033. Widely recognized as the longest-standing technical partnership in Portuguese football, the collaboration originally began between 1983-84 and 1989-90 before resuming unbroken in 1997-98. The renewed agreement is reportedly valued at €120 million over six years - around €20 million per season - making it the most lucrative kit deal in Portuguese football history.
Benfica Campus Renamed Under New Agreement
A central feature of the expanded contract is the naming rights to the club's acclaimed youth and training center in Seixal, which has been officially renamed the adidas Benfica Campus. The announcement coincides with the 20th anniversary of the complex, which originally opened its doors in 2006. Benfica and the Three Stripes had already woven this milestone into their visual identity for the 26-27 season, with both the club's home and third shirts paying homage to the academy's legacy.
The renewal ensures Adidas will continue to design and produce match kits, training gear, and lifestyle collections for the Lisbon giants for the next seven seasons. By the time this new deal reaches its conclusion in 2033, Adidas and Benfica will have completed 36 continuous seasons together, cementing one of modern football's most enduring kit partnerships.
Adidas Croatia 2026-27 Away Kit Leaked - No More Nike - 3 New Images of Authentic Version
Thanks to Gary Walker, we have new images of the Adidas Croatia 2026-2027 away kit by Adidas. It is set to launch very soon, with a debut next week.
FC Cartagena 26-27 Away Kit Released
Spanish side FC Cartagena and Macron have officially launched their new away kit for the 26-27 season, paying homage to the city's rich three-thousand-year heritage. Draped in traditional carmesí red, the jersey is decorated with an intricate all-over graphic pattern inspired by an ancient Roman mosaic uncovered in the crypt beneath the Catedral de Santa María la Vieja. Elegant gold detailing highlights the monochrome crest, collar trim, sleeve cuffs, and sponsor emblems, completed by the Latin motto Carthago Nova Invicta Est subtly sublimated onto the lower hem.
Nike to Sell Long-Sleeve Besiktas Kits From 27-28 Season
Nike is set to introduce commercially available long-sleeve kits for Beşiktaş starting from the 27-28 season. Following the club's major switch from Adidas after 17 years, supporters will finally have direct access to official long-sleeve match jerseys at retail. Big thanks to @ertansuzgun & @Formaholic.
The timing aligns with significant milestone celebrations in Istanbul, as Nike is also planning a special 125th-anniversary collection for Beşiktaş during the 27-28 campaign to mark the club's foundation in 1903. Rather than relying on base layers and compression undershirts, players and fans alike will see dedicated long-sleeve designs included in the lineup.
The development forms part of Nike's wider strategy to bring back commercial long-sleeve authentic shirts across its elite roster from 27-28 onwards. By expanding long-sleeve availability to Beşiktaş, Nike closes the gap on rivals like Adidas and provides the Black Eagles with full top-tier treatment under their new partnership.
Melbourne City 26-27 Home, Away & Third Kits Released
Puma and A-League club Melbourne City FC have officially unveiled their complete kit collection for the 26-27 campaign. Launched under the campaign tagline 'Made of City', the three-kit drop blends the club's signature identity with Melbourne street culture and club heritage.
The Melbourne City 26-27 home shirt stays true to tradition, centered around the iconic City Blue base. Drawing inspiration directly from the club badge, red and yellow trim accents decorate the collar and sleeve cuffs. Meanwhile, the away kit leans into nocturnal Melbourne fashion, pairing a deep plum jersey with an abstract zig-zag graphic and vibrant shimmer pink branding across all sponsor prints and the club crest.
Rounding out the lineup is the 26-27 third kit, which pays homage to the club's origins as Melbourne Heart. The shirt combines a crisp off-white base with red accents and incorporates a subtle heartbeat graphic emerging across the chest from behind the crest. A heart motif inside the collar completes the tribute. The new collection is available through Melbourne City's online store and Puma Australia.
