Norwich Ends Dafabet Kit Sponsor Ahead of Premier League Return - New Kit Supplier Too?

Norwich City Football Club gained promotion to the English Premier League. Now, this evening Norwich officially announced the conclusion of the club’s commercial partnership with principal sponsors Dafabet.

Norwich To Have New Main Sponsor

From the 2021-22 season onwards, Norwich will work with a new principal partner, with the existing Dafabet agreement to conclude.

Announced as a club-record partnership ahead of the 2019-20 Premier League campaign, the deal was originally valid for three years, until 2022.

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Ben Kensell, chief operating officer, said: “Over the course of the last two seasons, we’ve experienced some unprecedented and landmark moments. Over our 2019-20 Premier League campaign we announced record commercial revenue for the football club. More recently, we’ve also enjoyed a very successful Championship season throughout the challenges of the pandemic."

Dimitris Karatzas, CEO of Dafabet, added: “We’ve had a great couple of years working with Norwich City and I am pleased to see the club returning where it belongs, the Premier League. During the past two years, we connected with the team running the club in so many ways, establishing relationships that have far exceeded our expectations.”

It is not known who will be Norwich's new main shirt sponsor but we expect an announcement soon.

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Of which industry will Norwich's new main shirt sponsor be? Comment below.