2020 Olympics Guidelines Ban Three Stripes & Many Other Things Of Football Kits
Jul 8, 2021, by Chris
In less than two weeks, the football tournament at the 2020 Summer Olympics (21 July to 7 August 2021) will kick off. However, the football jerseys worn in the 2020 Tokyo Olympics will look different to those you are used to.
2020 Olympics Football Kit Regulations
There are two uniform regulations that teams have to comply in the 2020 Tokyo Olympics football tournament - first, the FIFA Equipment Regulations that have been adjusted for the Olympics. Second, the special regulations of the IOC, called "Guidelines Regarding Authorised Identifications Games of the XXXII Olympiad Tokyo 2020".
Headphones and other gear must be free of any manufacturer logos
Only One Manufacturer Identification Per Item
The 2020 Olympics branding regulations only allow one manufacturer logo and one Product Technology Identification. This means Adidas is not allowed to have the Three Stripes on the kits, and Puma can not place their logo on the sleeves.
Japan regular vs Olympics kit
The size of an Identification of the Manufacturer shall not exceed 30cm2 for Clothing. The Product Technology Identification shall not exceed 10cm2.
"Third Party" Identifications Are Forbidden
No third party reference or name, including the names or nicknames of participants or any other persons, designation, trademark, logo, corporate design or colour scheme or any other distinctive sign (whether direct or indirect, such as QR codes or barcodes) may appear on any Item.
teams are not allowed to use the football federation logo
This means teams are not able to have their usual federation crest, which is regarded as "third party". All "Third Party Identifications" are forbidden.
Many Items Must Remain Unbranded
What is also special to the Olympics is that many items must be free of any brandings.
The following Items may not feature any Identification of the Manufacturer: headphones, water bottles, coolers, umbrellas, towels, bandages (i.e. kinesio tape), contact lenses, earplugs, mouth guards, nose clips, face masks and face shields.
No Political Messages or Slogans
The Olympics regulations do also not allow any text from the national anthems to feature on uniforms. Ukraine's Euro 2020 kit featured some parts of the national anthem (allowed by UEFA) and a message regarded as political slogan (banned by UEFA).
What do you think of the IOC not allowing more than one manufacturer logo? Comment below.
UD Leiria 26-27 Away Kit Released
Portuguese Liga 2 club União de Leiria and kit supplier CDT have officially revealed the club's new away kit for the 26-27 season. The release comes as the club celebrates its 60th anniversary since its founding in 1966.
The CDT União de Leiria 26-27 away jersey features a dark grey base with subtle tonal graphics across the front, depicting the historic Leiria Castle. All brand and sponsor logos, as well as the club crest, are rendered in clean monochrome white for a modern look.
A special 60th-anniversary badge is centered on the front to mark the 1966-2026 milestone. The kit is rounded off with a dark V-neck collar and matching grey sleeves.
CF Fuenlabrada 26-27 Kits Released
Spanish club CF Fuenlabrada has officially unveiled its new kit lineup for the 26-27 season, made by Nike. The collection brings a refreshed set of colorways and team designs for the upcoming campaign in Spanish football.
The home shirt stands out with a royal blue base decorated by a striking orange geometric grid pattern on the front and a matching solid orange collar. Joining the home jersey, the 26-27 lineup includes an all-orange option, a yellow kit, and a purple jersey built with contrasting black sleeves and shoulders.
All kits are finished with Nike's standard Swoosh and the full-color CF Fuenlabrada crest on the chest.
Classy 90s Vibe: CD Toledo 26-27 Third Kit Released
Spanish club CD Toledo and technical sponsor Joma have officially unveiled the team's new third kit for the 26-27 season. Inspired by classic 1990s football shirt aesthetics, the jersey brings a vintage lifestyle look to the Spanish side.
The Joma CD Toledo 26-27 third jersey features a light grey base complemented by dark contrasting elements on the polo collar, sleeve cuffs, and side trim. A traditional folded collar with a V-neck structure enhances the retro feel, while 90s-inspired typography is used for the player names and numbers on the back.
Finishing off the design is the club's traditional crest on the chest and the La Sagra sponsor logo centered on the front, alongside a small double-headed eagle detail placed on the upper back.
Paços de Ferreira 26-27 Home Kit Released
FC Paços de Ferreira and technical sponsor Joma have officially launched the club's new home kit for the 26-27 season. Following the recent unveil of their off-white away jersey, the Portuguese side has revealed a bold look for their primary kit that honors the traditional yellow and green colors of the club.
The Joma Paços de Ferreira 26-27 home shirt features a striking half-and-half design split vertically down the middle in yellow and green. Red accents frame the V-neck collar, while a subtle geometric jacquard pattern is integrated into the fabric for added depth. The club crest is positioned over the green side on the left chest, accompanied by a red Joma logo on the yellow side.
Connecting with the local identity, the official reveal photoshoot took place in a traditional woodworking workshop, paying homage to Paços de Ferreira's reputation as the furniture capital of Portugal. The new home uniform will be available to purchase through the club's official channels shortly.
Striking Puma AC Milan King Long-Sleeve Lifestyle Jersey Released
Puma has released a new AC Milan King long-sleeve lifestyle jersey as part of its off-pitch collection. The piece features a striking glowing red and dark gray smoky graphic pattern across the body, complemented by a black V-neck collar housing the Puma King logo. A centered AC Milan crest is positioned on the chest, while patterned logo tape runs down the sleeves to complete the relaxed-fit design.
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Erreà and Crawley Town have officially launched the club's new third kit for the 26-27 season. The jersey features a clean white base complemented by vibrant purple details, including a prominent purple chest band across the front, a classic purple collar, matching sleeve cuffs, and purple shorts.
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Tranmere Rovers and kit supplier Mills have officially launched the club's new third kit for the 26-27 season. The jersey features a light blue base covered in an all-over geometric chevron graphic pattern, accented by soft pink detailing along the V-neck collar, shoulders, sleeve trim, and side panels.
Completing the look, the shirt displays a black Mills logo on the right chest, the traditional full-color Tranmere Rovers crest on the left, and the Sure Solutions sponsor logo across the center.
Club America 26-27 Away Kit Released
Club América have officially unveiled their new 2026-27 away kit, bringing back the iconic 'CA' crest from the 1980s, complemented by a distinctive chevron pattern across the front of the shirt.
The Adidas Club América 2026-27 away shirt features a sleek dark grey and black base, highlighted by a massive tonal V-shaped chevron graphic dominating both the front and back of the jersey.
