Inter Announce Socios Main Sponsor Deal
Jul 21, 2021, by Chris
Confirming previous reports, Inter today announced Socios.com as their new front-of-shirt partner for the 2021-22 season.
Socios.com replaces Pirelli after 26 years. According to Italian media, the deal is set to earn the Nerazzurri €20m over the season, about €8m more than the annual rights fee paid by Pirelli.
Inter 21-22 Kits Feature $INTER Fan Token Logo
Inter signed the new major deal with Chiliz $CHZ, the "leading blockchain provider for the global sports and entertainment industry". Through this partnership, the club will promote their soon-to-be-launched $INTER Fan Token on the front of their shirt.
The logo is white and looks much worse than Pirelli
The Inter Milan 21-22 home kit features "$INTER Fan Token by socios.com" in white on the front. Fans had hoped for a golden Socios logo.
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases. Socios.com has been created by Chiliz $CHZ.
$INTER Fan Token holders can influence the club in interactive and fun polls every season.
Alessandro Antonello, Corporate CEO of Inter, said: “We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry. This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period."
“This jersey is of particular importance to us, since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “The Inter Milan front-of-shirt is the perfect space for us to promote the start of this new partnership and build mass awareness of the opportunities for innovation and engagement created by the $INTER Fan Token".
Would you have liked the logo to be golden? Comment below.
Chelsea 26-27 Third Kit Spotted on Sale
The new Nike Chelsea 26-27 third shirt has been spotted on sale in official retail stores ahead of its scheduled launch. Photos taken at a Nike store in Orlando, Florida, reveal the final retail version on the racks with Premier League name and number printing, giving supporters a full look at the design before its official unveiling.
Premier League Uses Wrong Sleeve Patch on Arsenal Kit
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The error quickly sparked outrage among Gooners in the comment section. Big thanks to @jerseystory_vn for spotting the mistake and creating the graphic.
Oxford United 26-27 Third kit Released
Oxford United have officially announce their new third kit from Macron, ready for the upcoming 26-27 League One season.
Inspired by the creativity and culture of people of Oxford, the third kit uses a dark navy base with an outstanding yellow horizontal band. The collar, shoulder panels and details are also yellow, rounding off a "reversed home kit" look for the League One side.
What do you think of the new Oxford United 26-27 third kit by Macron? Let us know in the comments.