FC Barcelona Close To Sign New Main Sponsor
Sep 7, 2021, by Chris
FC Barcelona are close to sign a new main sponsorship deal, according to ESPN journalist Jordi Blanco Duch.
Barça Hope to Announce New Main Sponsor In 2021
Barcelona is in "advanced negotiations" with a company interested in advertising on Barcelona's shirt as of next season. It would replace Rakuten, which has occupied this place since 2017.
The contract with Rakuten ends on June 30, 2022
The contract with Rakuten ends on June 30, 2022 - no renewal is expected. Sources from the Barça club revealed to ESPN Digital that the talks began "months ago".
The financial terms of the new FC Barcelona main sponsor would be better than the Rakuten deal (worth €30m for 2021-22).
FC Barcelona receives 30 million euros from Rakuten for the 2021-22 season. For the four previous seasons since 2016, Rakuten payed FC Barcelona a fixed sum of 55 million euros. The contract signed in November 2016 included a one-season extension clause.
Currently, FC Barcelona is ranking in a discreet tenth position (also affected by the coronavirus), with an income of 30 million euros, far from the 70 that Fly Emirates pays to Real Madrid.
How much do you think Barcelona will get from a new main shirt sponsor? Comment below.
Unionistas de Salamanca 26-27 Home & Away Kits Released
Spanish Primera Federación side Unionistas de Salamanca and technical partner Erreà have officially unveiled the club's new home and away kits for the 26-27 season. Staying true to the club's fan-owned ethos, the designs were chosen directly by club members through an open design competition and multi-stage vote.
The Erreà Unionistas de Salamanca 26-27 home shirt stays true to tradition with a half-and-half black and white design, accented by subtle tonal vertical pinstripes across the front. Bright yellow trim details the collar and sleeve cuffs, while the back features a clean white panel with fine pinstripes to host player names and numbers.
Taking a bold and creative direction, the Unionistas 26-27 away jersey features a vibrant pink base that fades into deep navy tones towards the bottom hem. The shirt pays tribute to the local region by subtly embedding the names of all 362 municipalities in the province of Salamanca into the fabric graphic, while sleeve cuffs carry lyrics dedicated to the club's loyal travelling fanbase.
Club Legend Dida Pictured in AC Milan Home Kit
AC Milan legend Nelson Dida has been spotted wearing the club's home kit, bringing a wave of nostalgia to Rossoneri supporters. The legendary Brazilian goalkeeper, who spent a trophy-laden decade at San Siro winning two Champions League titles and a Serie A crown, showed that the classic red and black look fits club icons seamlessly.
The jersey is designed by Puma and marks a return to classic style, featuring traditional thick red-and-black vertical stripes across the body. White sponsor and manufacturer logos complement the iconic colorway, along with refined collar and cuff detailing that blends heritage with modern performance aesthetics.
Seeing Dida sporting an outfield home jersey rather than his familiar goalkeeper attire was a pleasant surprise for fans, highlighting the enduring connection between the club's celebrated history and its modern visual identity.
Valenciennes FC 26-27 Third Kit Released
French club Valenciennes FC and Danish brand Hummel have officially released their new third kit for the 2026-27 season. Completing the club's set of shirts for the campaign, the new release pays homage to the traditional lace-making heritage and textile craftsmanship of Valenciennes and the wider Hainaut region.
The Hummel Valenciennes 26-27 third jersey features a deep blue base highlighted by subtle vertical bands incorporating intricate floral lace graphics. These patterned columns are framed by thin yellow pinstripes, matching the signature Hummel chevrons on the shoulders. A vintage-styled white polo collar and matching sleeve cuffs add contrast, while the club crest and Toyota sponsor logo are rendered in clean white.
Continuing the theme of embedding local identity into their designs—following the home shirt inspired by museum stained glass and the away shirt featuring regional symbols—the Valenciennes FC 26-27 third kit is available now via the club's official online store and physical club shop.
Real Madrid x Farm Rio
We’ve received new information on the Real Madrid x Farm Rio collaboration we previously reported on.
More details coming very soon on Footy Headlines…
