PSG Announce Dior Deal

Paris Saint-Germain today announced that they signed a two-year deal with Dior. It is the first time that Dior has partnered with a sports club.

Dior is a French luxury fashion house controlled and chaired by French businessman Bernard Arnaul.

Dior Becomes PSG's Casual Sponsor

Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team.

The new Dior PSG collection has been designed by Kim Jones, Artistic Director of Dior men's collections. It includes casual and formal moods in black and navy-blue shades – the tones have been specially designed for the Paris Saint-Germain team.

The casual look is composed of a Harrington jacket, a knitted sweater, and a polo shirt, all finished with an embroidered “Paris Saint-Germain” patch and the “CD Icon” initials, as well as the Dior Explorer derbies* in black leather, punctuated by the iconic Dior Oblique motif.

The formal outfit pairs a cashmere coat, a jacket, a shirt and pants, and a pair of black leather Dior Timeless derbies*. The pieces are enhanced by other subtle details, reflecting Dior’s exceptional savoir-faire.

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