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PSG Announce Dior Deal

Paris Saint-Germain today announced that they signed a two-year deal with Dior. It is the first time that Dior has partnered with a sports club.

Dior is a French luxury fashion house controlled and chaired by French businessman Bernard Arnaul.

Dior Becomes PSG's Casual Sponsor

Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team.

The new Dior PSG collection has been designed by Kim Jones

The new Dior PSG collection has been designed by Kim Jones, Artistic Director of Dior men's collections. It includes casual and formal moods in black and navy-blue shades – the tones have been specially designed for the Paris Saint-Germain team.

The casual look is composed of a Harrington jacket, a knitted sweater, and a polo shirt, all finished with an embroidered “Paris Saint-Germain” patch and the “CD Icon” initials, as well as the Dior Explorer derbies* in black leather, punctuated by the iconic Dior Oblique motif.

The collection is not available to buy yet

The formal outfit pairs a cashmere coat, a jacket, a shirt and pants, and a pair of black leather Dior Timeless derbies*. The pieces are enhanced by other subtle details, reflecting Dior’s exceptional savoir-faire.

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Major League Soccer last weekend hosted a dedicated "Farewell Week" to send off its international stars. To mark the occasion, all clubs across the domestic league took to the pitch wearing specially customized kits that honored the various nations represented within their squads.

The most prominent visual update to the MLS uniforms was the addition of official national flags printed directly on the chest for all players and coaching staff. In a highly thoughtful and personalized touch, the league provided specialized double-flag variations for athletes holding dual citizenship. This bespoke detail allowed these specific players to proudly represent both their current homelands and their heritage simultaneously before joining their respective national team camps.

Beyond the chest graphics, teams also sported a unique set of squad numbers on the back of their shirts, featuring a custom pattern made up of the flags of all 48 countries participating in this summer's World Cup.

What do you think of this customized flag concept for the MLS World Cup Farewell Week? Let us know your thoughts in the comments below.

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