PSG Announce Dior Deal
Sep 6, 2021, by Chris
Paris Saint-Germain today announced that they signed a two-year deal with Dior. It is the first time that Dior has partnered with a sports club.
Dior is a French luxury fashion house controlled and chaired by French businessman Bernard Arnaul.
Dior Becomes PSG's Casual Sponsor
Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team.
The new Dior PSG collection has been designed by Kim Jones
The new Dior PSG collection has been designed by Kim Jones, Artistic Director of Dior men's collections. It includes casual and formal moods in black and navy-blue shades – the tones have been specially designed for the Paris Saint-Germain team.
The casual look is composed of a Harrington jacket, a knitted sweater, and a polo shirt, all finished with an embroidered “Paris Saint-Germain” patch and the “CD Icon” initials, as well as the Dior Explorer derbies* in black leather, punctuated by the iconic Dior Oblique motif.
The collection is not available to buy yet
The formal outfit pairs a cashmere coat, a jacket, a shirt and pants, and a pair of black leather Dior Timeless derbies*. The pieces are enhanced by other subtle details, reflecting Dior’s exceptional savoir-faire.
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The Joma FUS Rabat 26-27 home shirt is predominantly red, anchored by a prominent central white stripe that runs down the body, broken only for the main sponsor. The fabric features an understated tonal texture throughout, accompanied by a clean white crew neck collar. Inverting the look, the 26-27 away shirt relies on a clean white base centered around a bold red vertical stripe and matching red accents.
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This boot follows Kerr's debut signature Mercurial from 2025, which took inspiration from the coastal beaches of her hometown Perth.