Leverkusen Announce Sleeve Sponsor Deal With Meme Cryptocurrency Floki - Previous Sleeve Sponsor History After Just 5 Months
Dec 6, 2021, by John
Bayer Leverkusen recently changed their sleeve sponsor. Iqoniq, who had a three-year contract that started this summer, are replaced by Floki two and a half years ahead of the usual end of the contract.
Leverkusen's New Sleeve Sponsor Until Summer 2022
Floki is a company that run a meme cryptocurrency. It will be the first time a German team has had such a sponsor on one of their shirts.
Floki and Bayer signed a deal until the end of the 2021-22 season.
It is unknown why Iqoniq is no longer a sponsor even though their original deal would have seen them depart in the summer of 2024 at the earliest.
👕🆕⚫🔴 Ab #B04SGF: Floki wird neuer Ärmelpartner #Bayer04 | #Werkself
— Bayer 04 Leverkusen (@bayer04fussball) December 2, 2021
👇https://t.co/rTTd3qw8uM
The deal between Leverkusen and Floki means the cryptocurrency will not only feature on Bayer's sleeve in the Bundesliga, but also in the Europa League. The sponsorship goes even farther beyond that, with Floki set to appear in the BayArena, on interview boards as well as on the club's training grounds.
#FLOKI TO FEATURE IN THE BUNDESLIGA AND EUROPA LEAGUE: PARTNERS WITH BAYER 04 LEVERKUSEN $FLOKI is now officially partnered with German professional football club and Bundesliga giant Bayer 04 Leverkusen. pic.twitter.com/pMLJzKU0hc
— Floki Inu (@RealFlokiInu) December 2, 2021
Floki reasoned that the Bundesliga is the football league with the highest average attendance worldwide (without Covid 19), and that upwards of 6 million Germans watch the live broadcast every weekend, with many more viewers outside of Germany.
In their first match with the new crypto sleeve sponsor, Leverkusen absolutely thrashed promoted side Greuther Fürth, winning 7:1.
Floki's logo could also already be seen during Bayer's post-match press conference. This is probably the fastest new mid-season sponsor deal the Bundesliga has ever seen.
What do you think of Floki becoming one of Leverkusen's main sponsors? Comment below?
Al-Ittihad 26-27 Home Kit Leaked?
A picture of a potential Al-Ittihad 26-27 kit has been shared online, sparking discussion about whether it could be the Saudi club's new jersey. The image was originally posted by the Arabic kit account @MidanAlAtqam on X, featuring a design that could potentially serve as the next shirt for the team.
At this stage, we cannot verify the authenticity of the design.
We will continue to monitor the situation and provide updates if more concrete information regarding the new Al-Ittihad kit becomes available.
Everton 26-27 Away Kit Leaked
Everton's new 26-27 away kit has been leaked in an unusual way, appearing early on a massive advertising billboard ahead of its official release. Pictures of the public advertisement have surfaced online, giving fans an early look at what Castore has designed for the club's upcoming campaign on the road. With the home kit having already launched earlier in July, the away shirt has been the next highly anticipated release for supporters.
The Everton 26-27 away kit introduces a classic pinstripes design
Leicester City 26-27 Away Kit Released
The Leicester City 26-27 away kit has been officially released today. Produced by Adidas, the new away shirt introduces a retro-inspired design and is currently available to purchase at the club's pop-up shop.
The Adidas Leicester City 26-27 away football shirt is predominantly maroon. The standout features of the kit are its classic branding elements, utilizing the iconic Adidas Trefoil logo alongside a retro leaping fox crest in place of the standard modern club badge.
This launch confirms earlier leaks and places Leicester City among the select Adidas clubs to receive the classic Trefoil logo for their alternative kits during the 26-27 season. The vintage aesthetic has been well-received by fans following the official reveal.
Hertha BSC 26-27 Away Kit Revealed
The new Hertha BSC 26-27 away kit has been revealed. Made by Castore, the new away shirt will be worn during the upcoming 2. Bundesliga season.
The Castore Hertha Berlin 26-27 away jersey introduces a fresh look for the club. It is navy with a blue and white design that, in our opinion, looks like a screensaver.
What are your thoughts on the new Hertha BSC 26-27 away kit by Castore? Let us know in the comments.
Norway Debut Third Variant for 2026 World Cup Home Kit
Norway debuted a third variation of their home kit during the Quarter-final match against England. This marks their 5th different kit combination at the 2026 World Cup.
With this, Norway joins Colombia as teams with the second-most kit variations used in a single World Cup. France still holds the record, having used 6 different combinations during the 2018 World Cup. Big thanks to our partner @jerseystory_vn for spotting this and creating the graphic.
Norway Fix Home Kit Font Mistake at 2026 World Cup
After being spotted printing their away nameset (featuring a black crest) on the home shirt during the Round of 16 match against Brazil, Norway corrected the mistake in their recent match against England, using in the correct home nameset (featuring original crest).
Huge thanks for @jerseystory_vn for the collage.
Ankara Keçiörengücü 2026-27 Home, Away & Third Kits Released
Turkish 1. Lig club Ankara Keçiörengücü have officially unveiled the new 2026-27 home, away and third kits. Made by Hummel, the collection is released under the theme "Three Kits, Three Stories".
The home shirt features the club's traditional purple and white stripes. The away shirt combines white and red with bold brushstroke graphics, while the third shirt keeps things simple with a clean purple design and tonal horizontal stripes.
According to the club, each kit tells a different story. The home shirt is inspired by Keçiören Waterfall, symbolizing strength and an unyielding fighting spirit. The away kit pays tribute to Ankara Castle, representing courage, resilience and determination, while the third kit celebrates freedom, limitless ambition and the courage to look toward the future.
What do you think of the new Ankara Keçiörengücü 2026-27 kits? Let us know your thoughts in the comments below.
