Jako Become Stuttgart's Second Investor - Kit Deal Renewed Until 2029
Mar 14, 2022, by John
Update - March 14, 2022: As we speculated before, Stuttgart's current 2023 kit deal with Jako was renewed last week. The German brand will remain with the Schwaben for at least another seven seasons after this one.
As was reported two months ago, Jako are also becoming investors at VfB Stuttgart.
Original article: It was reported today by various news outlets that Jako are going to become investors at VfB Stuttgart, who they currently supply with kits and other training and technical gear.
Jako to Become an Investor at VfB Stuttgart
German sportswear brand Jako, who, like Stuttgart, are from Baden Würtemberg, are apparently set to become shareholders at VfB Stuttgart. They are looking to go beyond being kit suppliers and purchase a one percent share from the club. This equates to about 4 million Euros for VfB Stuttgart.
VfB Stuttgart are quite happy to be with Jako, stating they would rather be a small brand's number one partner than be unimportant at a larger brand. Stuttgart are keen on partnering with local businesses.
Daimler AG, who own Mercedes Benz, are the main investors at the club. However, according to Bild, Stuttgart desperately need more money due to increasing debt and have been on the look-out for new investors for some time now.
What Does This Mean for the Jako Deal?
Jako's current contract with Stuttgart started in 2019 and runs until 2023, meaning the two would part ways after the end of next season. However, with the mentioned reports, it is likely that there will be a contract renewal within the next one and a half years.
Perhaps Stuttgart and Jako will agree upon a new, lengthier contract in the near future. The fact that Stuttgart may well be relegated to the 2. Bundesliga soon could also be a factor in the negotiations.
Jako's biggest team at the moment are Bayer Leverkusen, however they will be departing from the brand at the end of this season. In terms of international sponsor deals, Jako are quite limited, with Heerenveen and St. Gallen being two of their biggest partners outside of Germany.
Check out all Jako 21-22 kits on Football Kit Archive
What do you think of this developement between Jako and VfB Stuttgart? Comment below.
Did Kelme Use Stock Design for Indonesia Third Kit?
Indonesia national team third kit from Kelme features a blue inspired by the ocean, subtle floral patterns adorning the front in tribute to Puspa Bangsa (jasmine), Indonesia’s national flower.
However, the design quickly drew scrutiny from Garuda supporters, who discovered that the flower pattern appears virtually identical to a generic stock vector available on Freepik. The revelation has left many fans deeply disappointed, raising questions over the lack of originality in what was expected to be a bespoke creation from Kelme.
FC Famalicão 26-27 Third Kit Released
Portuguese Primeira Liga club FC Famalicão have officially unveiled their new third kit for the 26-27 season. Branded under the club's "100% Famalicão" initiative and carrying the concept "Famalicão, o Centro do Norte" (Famalicão, the Center of the North), the shirt celebrates the city's geographical importance and rich industrial heritage. For the second consecutive season, the special alternative jersey has been produced exclusively in partnership with local textile manufacturers from the Famalicão region.
The Puma FC Famalicão 26-27 third shirt combines a clean light mint-green base with refined metallic gold accents. Inspired by the 1940s Manoel de Oliveira documentary film dedicated to the municipality, the jersey features intricate map-like line patterns that converge on a central compass emblem, representing Famalicão's role as a historic crossroads and hub in northern Portugal. A centered club badge adorned with a golden wreath, a gold bwin front sponsor, and coordinating gold trim along the round collar and sleeve cuffs complete the design.
Matching mint-green shorts and socks with gold details round off the full strip. The new FC Famalicão 26-27 third kit is now available through the club's official stadium store and online shop.
A Look at Football Broadcast Scorebugs Across Major Competitions
On-screen graphics have become an integral part of modern football broadcasting, directly shaping how supporters digest match details and information. A comparison shared by sports media creator @Braylon_Breeze brought together 16 distinct scorebugs featured across contemporary broadcasts, highlighting the diverse visual identities adopted by major leagues and networks. From the clean, vertical arrangements of Ligue 1 and La Liga to the horizontal bars used across UEFA club competitions, the overview captures the differing design philosophies currently on display.
While all scorebugs serve the fundamental purpose of presenting the scoreline, match clock, and team colors, their execution varies considerably. Tournaments like the UEFA Champions League, UEFA Europa League, and the Premier League opt for streamlined horizontal strips with strong contrast and subtle tournament branding. In contrast, competitions such as the Bundesliga and Ligue 1 utilize distinctive square or stacked formats, while Apple TV's presentation for MLS embraces extreme minimalism by stripping away ornate design elements in favor of a low-profile look.
The side-by-side comparison sparked lively discussion among fans regarding legibility versus graphic flair. Supporters often single out the high readability of the Bundesliga and Champions League graphics for praise, while bulkier or more generic designs frequently draw criticism. As broadcast networks and leagues continue to overhaul their visual packages season after season, scorebugs remain one of the most prominent and scrutinized design pieces in televised football.
Swiss Brand "On" Prepares Official Entry Into Football Boot Market
Swiss sportswear company On is taking its first official steps into football. Renowned globally for its high-performance running footwear and rapid expansion across tennis and athletics, the brand has begun teasing its venture into the world's most popular sport with dedicated football channels. This move follows reports earlier in 2026 indicating that On is preparing to challenge established giants like Nike, Adidas, and Puma by bringing its innovative production methods, including its robotic LightSpray upper technology, to football cleats.
The groundwork for On's football expansion has been developing behind the scenes for several months. The brand initially signaled its interest by partnering with young Swiss international Sydney Schertenleib to co-develop training and lifestyle products. As the Swiss company readies its debut boot models, speculation regarding marquee athlete endorsements has also accelerated, fueled by persistent industry rumors linking top-tier players to potential landmark deals with emerging market disruptors.
Early concepts and design previews indicate that On will translate its clean, technical aesthetic and seamless upper constructions directly onto the pitch. While technical specifications, launch timelines, and the official player roster for the upcoming 26-27 period remain tightly guarded, On's arrival represents one of the most fascinating shifts in the modern football footwear landscape.
Adidas Originals Liverpool EQT Collection Released
Liverpool FC and adidas Originals have officially released a brand-new retro collection heavily inspired by the iconic adidas Equipment (EQT) era of the 1990s. Following earlier heritage drops, this new lifestyle capsule leans fully into the bold aesthetics of vintage nineties teamwear, combining a sharp black and EQT green colorway with oversized retro design elements.
The centerpiece of the range is a retro-inspired shirt crafted with subtle tonal vertical stripes, bold diagonal block stripes extending across the shoulders, and centered vintage logos featuring the classic 1990s Liverpool crest and adidas Trefoil wordmark. Alongside the jersey, the apparel collection includes a woven track jacket, half-zip top, crewneck sweatshirt, graphic t-shirts, and track pants, spanning unisex, women's, and kids' sizes.
The new adidas Originals Liverpool EQT collection is available immediately through the official Liverpool FC online store, club retail locations, and the official LFC Store app.