Jako Become Stuttgart's Second Investor - Kit Deal Renewed Until 2029

Mar 14, 2022

by John

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Update - March 14, 2022: As we speculated before, Stuttgart's current 2023 kit deal with Jako was renewed last week. The German brand will remain with the Schwaben for at least another seven seasons after this one.

As was reported two months ago, Jako are also becoming investors at VfB Stuttgart.

Original article: It was reported today by various news outlets that Jako are going to become investors at VfB Stuttgart, who they currently supply with kits and other training and technical gear.

Jako to Become an Investor at VfB Stuttgart

German sportswear brand Jako, who, like Stuttgart, are from Baden Würtemberg, are apparently set to become shareholders at VfB Stuttgart. They are looking to go beyond being kit suppliers and purchase a one percent share from the club. This equates to about 4 million Euros for VfB Stuttgart.

VfB Stuttgart are quite happy to be with Jako, stating they would rather be a small brand's number one partner than be unimportant at a larger brand. Stuttgart are keen on partnering with local businesses.

Daimler AG, who own Mercedes Benz, are the main investors at the club. However, according to Bild, Stuttgart desperately need more money due to increasing debt and have been on the look-out for new investors for some time now.

What Does This Mean for the Jako Deal?

Jako's current contract with Stuttgart started in 2019 and runs until 2023, meaning the two would part ways after the end of next season. However, with the mentioned reports, it is likely that there will be a contract renewal within the next one and a half years.

Perhaps Stuttgart and Jako will agree upon a new, lengthier contract in the near future. The fact that Stuttgart may well be relegated to the 2. Bundesliga soon could also be a factor in the negotiations.

Jako's biggest team at the moment are Bayer Leverkusen, however they will be departing from the brand at the end of this season. In terms of international sponsor deals, Jako are quite limited, with Heerenveen and St. Gallen being two of their biggest partners outside of Germany.

Check out all Jako 21-22 kits on Football Kit Archive

What do you think of this developement between Jako and VfB Stuttgart? Comment below.