Jako Become Stuttgart's Second Investor - Kit Deal Renewed Until 2029
Mar 14, 2022, by John
Update - March 14, 2022: As we speculated before, Stuttgart's current 2023 kit deal with Jako was renewed last week. The German brand will remain with the Schwaben for at least another seven seasons after this one.
As was reported two months ago, Jako are also becoming investors at VfB Stuttgart.
Original article: It was reported today by various news outlets that Jako are going to become investors at VfB Stuttgart, who they currently supply with kits and other training and technical gear.
Jako to Become an Investor at VfB Stuttgart
German sportswear brand Jako, who, like Stuttgart, are from Baden Würtemberg, are apparently set to become shareholders at VfB Stuttgart. They are looking to go beyond being kit suppliers and purchase a one percent share from the club. This equates to about 4 million Euros for VfB Stuttgart.
VfB Stuttgart are quite happy to be with Jako, stating they would rather be a small brand's number one partner than be unimportant at a larger brand. Stuttgart are keen on partnering with local businesses.
Daimler AG, who own Mercedes Benz, are the main investors at the club. However, according to Bild, Stuttgart desperately need more money due to increasing debt and have been on the look-out for new investors for some time now.
What Does This Mean for the Jako Deal?
Jako's current contract with Stuttgart started in 2019 and runs until 2023, meaning the two would part ways after the end of next season. However, with the mentioned reports, it is likely that there will be a contract renewal within the next one and a half years.
Perhaps Stuttgart and Jako will agree upon a new, lengthier contract in the near future. The fact that Stuttgart may well be relegated to the 2. Bundesliga soon could also be a factor in the negotiations.
Jako's biggest team at the moment are Bayer Leverkusen, however they will be departing from the brand at the end of this season. In terms of international sponsor deals, Jako are quite limited, with Heerenveen and St. Gallen being two of their biggest partners outside of Germany.
Check out all Jako 21-22 kits on Football Kit Archive
What do you think of this developement between Jako and VfB Stuttgart? Comment below.
Atalanta 26-27 Third Kit Released
Atalanta and New Balance have officially unveiled the club's new third kit for the 26-27 season. Completing the Italian side's set alongside the previously launched home and away strips, the jersey introduces an elegant aesthetic rooted in the architectural heritage of Bergamo.
The New Balance Atalanta 26-27 third shirt is finished in a warm beige base officially dubbed 'Toasted Sesame', accented by black and 'Taffy Blue' trim on the V-neck collar and sleeve cuffs. Subtly woven across the body is a geometric jacquard pattern inspired by the famous sundial of Bergamo's Palazzo della Ragione. The chest prominently features Atalanta's retro 1964 crest, which depicts the running goddess alongside traditional black and blue stripes.
The New Balance branding appears in black, while Lete's red logo and SNAIFUN complete the front sponsorship. Inside the collar, a bespoke graphic highlights the Bergamo skyline accompanied by the motto 'LA MAGLIA SUDATA SEMPRE'. Crafted with breathable NB DRYx technology, the new kit is available now via the club's official channels.
Thailand Forced to Change Kits at 2026 FIFA ASEAN Cup
According to Ball Stand Thailand, the Thailand national team and Warrix must modify their kits for the 2026 FIFA ASEAN Cup, as the current uniform violates FIFA regulations.
Laws 4 of the IFAB players' equipment prohibits any political, religious, or personal slogans, statements, or images on match shirt.
Thailand’s 2026–27 kits by Warrix feature an pattern of the national anthem lyrics. Although national anthem lyrics are not explicitly classified as prohibited text, incorporating a full sentence from the anthem or extracts with ideological undertones onto the kit is still considered a violation of slogan regulations.
Raphinha Becomes Brazil's New Number 10
Raphinha officially wore Brazil's iconic No. 10 shirt for the first time in a friendly against Australia, becoming the latest player to inherit the famous number following Neymar's departure from the national team after the 2026 World Cup.
The Barcelona forward is no stranger to the shirt, having already worn No. 10 several times during Brazil's 2026 World Cup qualifying campaign when Neymar was unavailable.
Kelme Brisbane Roar 26-27 Home, Away, Third & Goalkeeper Kits Released - No More Cikers
Brisbane Roar and Spanish brand Kelme have officially launched the club's new kit collection for the 26-27 A-Leagues campaign. The drop represents the manufacturer's first full league set for the Queensland side after signing a three-year technical partnership earlier this year, succeeding previous supplier Cikers.
The 26-27 home kit marks a return to the club's traditional orange and black combination. The jersey features a textured orange base, black trim along the collar and cuffs, and is completed with black shorts and orange socks. The away jersey provides a crisp contrast with an off-white base accented by maroon detailing and shorts, celebrating Queensland's traditional sporting colour. Across the jerseys, the men's team features new primary partner Focus Construct on the front, while the women's shirts display Ausenco.
A major highlight of the release is the retro theme seen across the alternate designs. The vibrant blue third kit revives Brisbane Roar's original 2005 logo above an embossed lion graphic sweeping across the bottom front, accented with orange details. The retro crest also takes center stage on the maroon goalkeeper shirt, which features an elegant polo collar framed by orange piping.
Leicester City 26-27 Third Kit Released
Leicester City and Adidas have officially unveiled their new third kit for the 26-27 season. Arriving seven weeks into the campaign, the fresh strip introduces a distinct look that rounds off the Foxes' wardrobe for the year, joining the blue home and maroon away shirts.
The Adidas Leicester City 26-27 third jersey pairs an off-white base with green vertical pinstripes running down the front. The collar, sleeve cuffs, and signature Three Stripes on the shoulders are also finished in matching green. The standout element of the shirt is the club crest, which replaces the standard full-color badge with a minimalist green fox head emblem. The Adidas Performance logo sits opposite in matching green, while the men's version features BC.GAME and the women's team kit showcases King Power sponsorship.
White shorts and socks with green accents complete the full strip. The Leicester City 26-27 third kit is currently available for pre-order via the club's official online store, with deliveries scheduled to commence in October.
Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
