Spotify to Become Barcelona Shirt Sponsor, Training Kit Sponsor and Stadium Naming Rights Holder
Feb 8, 2022, by Pat
Update: New details about Barcelona's imminent sponsorship announcement with Spotify have emerged. Not only will Spotify sponsor the men's team's shirt but also that of the women's team, the training uniform and, maybe most surprisingly, the deal should also include the naming rights to the Camp Nou.
According tot he latest report by Radio Catalunya, the deal would run for three years and bring in €280 million, so around €93 million per season.
The only sponsor slots left to fill would be the sleeve and the back of the training kit, for which crypto firm Polkadot are still the main candidates.
Update: Barcelona and Spotify are set to announce their main sponsorship deal next week, most likely on Monday, February 7, 2022. This is reported by @albertfc11 from gol.
Update: Barça are set to close deals with two new sponsors for next season, according to @Shlugassi of @BarçaTimes. There are still a few items left to close with the sponsors but the agreement is almost complete.
Barcelona Sponsorship Deals - Rumored Details
Spotify New Main Sponsor For 5 Years: 340 million Euro (70 million Euro/season)
Polkadot New Sleeve Sponsor For 5 Years: 100 million Euro (20 million Euro/season)
Faked leaked picture by @Shlugassi using a draft of @Viatore_ - the actual colors of the sponsors are not confirmed yet
Spotify will replace Rakuten as the main sponsor. During the last meeting between the parties, the owner of the music giant was very enthusiastic about Barça's social networks. A contract for 5 seasons during which the club is expected to receive about 340 million Euro (70 million Euro / season).
Polkadot will replace Beko and will be on the sleeve of Barça's shirt starting next season. A contract for 5 seasons during which the club is expected to receive about 100 million Euro (20 million Euro/season).
Update: Barcelona-based sports newspaper Sport report that Polkadot and Tencent are two more options to become Barcelona's shirt sponsor. Between fixed and variables, they could pay €75m per season.
Polkadot are a company linked to cryptocurrencies, while Tencent are the largest Chinese technology giant.
We have created mock-ups with the logos of the different companies on the leaked Barcelona 22-23 home kit.
With the Rakuten deal set to finally expire at the end of the season, Barcelona are once again in search for a new main sponsor.
Despite various rumors over recent weeks and months, nothing seems to be concrete so far and the latest update we got today is that music streaming platform Spotify are allegedly interested.
As reported by Mundo Deportivo, who specialize in Barça news, Spotify are one of the companies that are "most keenly interested" among those contacted by the club's marketing department.
According to the same report, Rakuten are not interested in renewing their existing partnership with the club.
The report goes on to state that a potential deal would be worth between €30 and €60 million per year, a wide range but similar in value to the current Rakuten deal.
Most earlier rumors had hinted at crypto companies while also reporting about the club's doubts about the sector.
To summarize, everything still seems fairly vague and no official announcement should be expected for the near future.
Do you think it's likely that Spotify would enter the kit sponsorship market? Comment below.
Eintracht Frankfurt 26-27 Away Kit + Adidas Originals Collection Leaked
The upcoming Eintracht Frankfurt Adidas Originals collection has been leaked online by Bundesliga kit specialist @Bundesleaker. The new images give us a comprehensive first look at the retro-inspired lifestyle range for the Bundesliga club, which prominently features the classic Adidas Trefoil logo.
The leaked collection includes a variety of apparel, highlighted by a long-sleeve retro jersey that is currently predicted to be 95 percent accurate to the final design. In addition to the clothing, the leak also showcases a first real picture of a special edition Eintracht Frankfurt Adidas Samba sneaker, confirming that footwear will be a key part of this release.
Embracing a clean aesthetic that heavily utilizes the club's traditional black and white colors, the range is designed for off-pitch wear. The Eintracht Frankfurt Adidas Originals collection is expected to be officially launched soon, joining the brand's growing lineup of retro club collections for the 2026-27 season.
Benfica 26-27 Away Kit Font Revealed
Following the official launch of the club's first-ever Adidas Originals game jersey, the bespoke lettering for the Benfica 2026-27 away kit has been revealed. The new font complements the predominantly white shirt and its distinctive central red heart graphic, which draws inspiration from the 'Papoilas Saltitantes' (jumping poppies) lyric in the club's anthem.
Juventus 26-27 Europa League Training Top Leaked - Official Look
The new Adidas Juventus 2026-27 European training top delivers a stealthy and premium aesthetic with a black base, dark grey side panels, and metallic gold accents used for the Juventus crest, Adidas logo, and shoulder stripes, sharing the same concept with the home kit.
The European training shirt will be worn in the 2026-27 UEFA Europa League.
What do you think of the new Juventus 2026-27 Europa League training top? Let us know your thoughts in the comments below.
Flamengo 26-27 Third Kit Leaked
The new Flamengo 2026-27 third kit has been leaked ahead of its official release. Brazilian rapper 2ZDinizz was spotted wearing the unreleased shirt during a performance in Macapá on July 4, giving fans their first look at the upcoming design.
Produced by Adidas, the Flamengo 2026-27 third shirt prominently features the classic Trefoil logo. The kit has a predominantly red base, complemented by black and white details alongside the old rowing crest.
The official launch of the Flamengo 2026-27 third kit is expected to take place later in July 2026.
Rot-Weiss Essen 26-27 Away Kit Revealed
German 3. Liga club Rot-Weiss Essen has officially unveiled its new away kit for the 2026-27 season. Produced by Jako, the new away strip introduces a sleek black design and will be worn during the upcoming campaign.
The Jako Rot-Weiss Essen 2026-27 away shirt is predominantly black, providing a sharp contrast to the club's traditional red home colors. It is not a custom design but a 100% standard teamwear shirt.
Following a recent major sponsorship announcement, the iconic RWE AG logo is prominently featured on the front of the shirt. RWE AG signed a three-year deal to return as the club's main sponsor, while the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor.
Rot-Weiss Essen 26-27 Home Kit Revealed - RWE Returns as Main Sponsor
Mallorca 26-27 Third Kit Leaked
No More Kappa: Adidas Le Mans 26-27 Third Kit Released
Newly-promoted Ligue 1 side Le Mans has just revealed their third kit for 26-27 season, partner with Adidas after 10 years wearing Puma.
The new strip bring bold design featuring green and white checkers along with golden accents. Similar to most of their kits in recent years, the crest is kept in full color and placed at the center of the shirt.
The kit is now available on the club's new online store, along with its new collection box.
What do you think of Le Mans 26-27 third kit? Leave your thoughts in the comments below.
No More Nike: Çaykur Rizespor 26-27 Adidas Kits Released
Turkish Süper Lig club Çaykur Rizespor has unveiled new kits for the 2026-27 season, marking the return of Adidas as official kit supplier for the first time since 2008.
The launch features a total of five different shirts, utilizing standard Adidas templates adorned in the club's traditional blue and green colors. The new 2026-27 Adidas Çaykur Rizespor kits will be available for purchase at Atmaca SM stores starting next week.
What do you think of the new 2026-27 Çaykur Rizespor kits? Let us know your thoughts in the comments below.
Nike 2026 Template Leak Coming
Nike has created something very good for Euro 2028 and the 2028-2029 season. Stay tuned for the full leak on Footy Headlines very soon.