NYCFC Sign Sleeve Sponsorship Deal with Toilet Wipe Company
Feb 11, 2022, by John
- Sponsorship: NYCFC has a new sleeve sponsorship deal with Dude Wipes for the 2022 MLS season.
- Dude Wipes: Dude Wipes is a company that markets flushable wet wipes specifically to men as an alternative to toilet paper.
- Unique Partnership: The partnership is notable for its unique nature, potentially becoming a cult classic due to the unusual product being advertised.
Yesterday, New York City FC announced their new sleeve sponsor for the 2022 MLS season. Dude Wipes, the brand sponsoring them, come from a rather interesting line of business.
Dude Wipes Become New York City FC Sleeve Sponsor
Dude Wipes, who were founded in 2012, aim to replace toilet paper with their flushable wipes. These disposable wet wipes are marketed specifically towards men, as an alternative to baby wipes.
Hey, MLS Champs @nycfc, let’s go get number 2! #Dudewipes pic.twitter.com/xUPqbMopAD
— DUDE Wipes (@DUDEwipes) February 10, 2022
NYCFC released a hilarious video announcing the partnership with Dude Wipes, playing the company's business idea for laughs with light-hearted humor.
It jokes that the club is getting rid of all of their toilet paper, a goal which Dude Wipes strives to achieve amongst its market.
We think this partnership has the potential to become a cult classic, due to the unique nature of NYCFC's new sleeve sponsor. As far as the marketing strategy goes, this approach by Dude Wipes is ingenius.
We tried for the back of the shorts but MLS said no 🤷♂️ 😂
— DUDE Wipes (@DUDEwipes) February 10, 2022
No other sleeve sponsorships in football draw this much attention to the advertised product.
What do you think of Dude Wipes featuring on NYCFC's sleeves? Comment below.
Zinedine Zidane Wears Limited-Edition Adidas "Zidane x Adidas" 30-Year Anniversary Boots in France Training
France head coach Zinedine Zidane was spotted lacing up his limited-edition Adidas Predator 26 'ZZ30' 30-Year Anniversary boots during Les Bleus' training session at Clairefontaine. Leading the squad onto the pitch ahead of their upcoming fixtures, the French maestro gave his latest signature boots an on-pitch debut in classic Zizou fashion.
Officially launched in September 2026, the boots mark three decades since Zidane first joined forces with Adidas ahead of Euro 1996. The boot features a clean Cloud White base highlighted by metallic gold detailing, accompanied by French Tricolore accents on the heel. Personal touches celebrating his iconic career are visible throughout the design, including 'ZZ30' branding, references to cities that shaped his journey, and a graphic paying tribute to his famous 2002 Champions League final volley.
Bespoke details include a classic folded tongue with the number '30', the stylized nickname 'ZI30U' on the soleplate and insole, and a graphic depiction of Zidane's legendary 2002 Champions League final volley on the heel counter.
Inter Miami Announce American Airlines as First-Ever Airline Partner
Inter Miami CF have officially announced a multi-year partnership with American Airlines, naming the carrier the club's first-ever Official Airline Partner. Under the extensive agreement, American Airlines becomes an Official Partner of Inter Miami as well as a Founding Partner of both Nu Stadium and the broader Miami Freedom Park district.
As part of the deal, the premium hospitality West Club inside the new venue will be rebranded as the American Lounge. Covering more than 14,500 square feet across the entire west stand and seating over 1,800 fans, the lounge will anchor the airline's presence on matchdays. The stadium site sits adjacent to Miami International Airport, which serves as American Airlines' third-largest hub.
The collaboration also introduces bespoke fan experiences through the carrier's AAdvantage loyalty program, offering members pitchside access for the second half of matches, away-game travel packages, and the ability to redeem miles for tickets and VIP experiences. The club will additionally host an annual American Airlines Theme Night, with the first celebration scheduled for October 14, 2026.
In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled a brand-new set of in-house kits for the national football team, nicknamed Vincy Heat. Opting out of a deal with a traditional sportswear brand, the federation designed and produced the collection internally under a dedicated campaign titled "Ours."
The launch showcases three distinct colourways celebrating the island nation's flag: yellow, royal blue, and emerald green. All three jerseys share an identical template characterized by a sharp V-neck collar, fine contrast shoulder piping, and matching sleeve cuffs. Across the torso, each shirt features a dynamic diagonal brushstroke pattern embedded with micro-motifs reminiscent of the three diamonds seen on the national flag.
Contrasting details complete the look, with royal blue accents adorning the primary yellow jersey, and vivid yellow trims framing both the blue and green alternatives. Centered around themes of national pride and identity, the collection is headlined by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home."
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
