NYCFC Sign Sleeve Sponsorship Deal with Toilet Wipe Company
Feb 11, 2022, by John
- Sponsorship: NYCFC has a new sleeve sponsorship deal with Dude Wipes for the 2022 MLS season.
- Dude Wipes: Dude Wipes is a company that markets flushable wet wipes specifically to men as an alternative to toilet paper.
- Unique Partnership: The partnership is notable for its unique nature, potentially becoming a cult classic due to the unusual product being advertised.
Yesterday, New York City FC announced their new sleeve sponsor for the 2022 MLS season. Dude Wipes, the brand sponsoring them, come from a rather interesting line of business.
Dude Wipes Become New York City FC Sleeve Sponsor
Dude Wipes, who were founded in 2012, aim to replace toilet paper with their flushable wipes. These disposable wet wipes are marketed specifically towards men, as an alternative to baby wipes.
Hey, MLS Champs @nycfc, let’s go get number 2! #Dudewipes pic.twitter.com/xUPqbMopAD
— DUDE Wipes (@DUDEwipes) February 10, 2022
NYCFC released a hilarious video announcing the partnership with Dude Wipes, playing the company's business idea for laughs with light-hearted humor.
It jokes that the club is getting rid of all of their toilet paper, a goal which Dude Wipes strives to achieve amongst its market.
We think this partnership has the potential to become a cult classic, due to the unique nature of NYCFC's new sleeve sponsor. As far as the marketing strategy goes, this approach by Dude Wipes is ingenius.
We tried for the back of the shorts but MLS said no 🤷♂️ 😂
— DUDE Wipes (@DUDEwipes) February 10, 2022
No other sleeve sponsorships in football draw this much attention to the advertised product.
What do you think of Dude Wipes featuring on NYCFC's sleeves? Comment below.
FC Midtjylland 26-27 Home & Away Kits Released
FC Midtjylland and Puma have released the club's new home and away kits for the 26-27 season. The designs are deeply inspired by the club's core values and mentality, encapsulated in the motto "Heart. Head. Heath." (Hjertet, Hovedet, Heden).
The Puma FC Midtjylland 26-27 home jersey features a black base accompanied by elegant red lines. These lines form three tracks that symbolize the three pillars of the club's identity. On the back, a newly redesigned wolf icon makes its debut, alongside the word "MIDTJYLLAND" printed at the bottom hem to mark the club's origins.
Standing in sharp contrast, the Puma FC Midtjylland 26-27 away jersey utilizes a white base with thin grey stripes. The away shirt is accented with bold red and black contrasting details around the collar and sleeves. It carries over the same wolf icon and text detailing on the reverse, with both kits utilizing the club's bespoke attack-font for the player names and numbers.
RCD Mallorca 26-27 Away & Third Kits Revealed
Nike and RCD Mallorca have presented the club's new third for the 26-27 season, completing the team's set of alternative uniforms.
The Nike RCD Mallorca 26-27 third shirt features a combination of sky blue, white, and navy. The design incorporates a streamlined graphic pattern that aligns with several other Nike templates used for the current campaign. Together, these kits provide Mallorca with two distinct visual identities for their matches away from home.
FC Nordsjælland 26-27 Home Kit Released
The new FC Nordsjælland home kit for the 26-27 season has been officially released. Made by Nike, the latest jersey introduces a vibrant look for the Danish club, which is part of the Right to Dream community, ahead of their upcoming campaign.
The Nike FC Nordsjælland 26-27 home shirt features the club's traditional color palette, combining a red base with yellow accents. Launched under the tagline "Ready for the big stage," the design brings a clean and modern aesthetic to the team's recognizable identity.