Chelsea Have Still Not Removed The Three Logo
Update: Chelsea are still wearing the Three logo in their FA Cup match against Middlesbrough this afternon. They still did not manage to remove the logo, apparently. It's the fourth match since Three announced they should remove it. Let's see how this evolves.
Update: The British telecommunications company Three urge Chelsea to remove/hide the logo from the kit.
Chelsea have been wearing the Three logo against Lillie again tonight.
A Three spokesperson said: “We understand from discussions with Chelsea FC that there are ongoing issues with removing the Three logo from the shirts, as a result of kit supply issues and licence restrictions.
We have requested that Chelsea revert with a solution as soon as possible
“We have requested that Chelsea revert with a solution to this issue as soon as possible.”
Chelsea are unable to print new kits as severe operational restrictions have been imposed on the club following the UK government’s decision to freeze Roman Abramovich’s assets. They could cover the logo with a patch, however.
Update: The Premier League/Sky removed the Three logo from the Chelsea shirts for the line-up preview of the broadcast. Thanks to Nico for the heads-up.
Three Logo Removed For Premier League Broadcast
Update March 13: Chelsea are still wearing the Three and Hyundai logos on their kits against Newcastle today. According to Football London, this is because Chelsea do not have any shirts without the logos and are currently unable to order more after Abramovich was sanctioned.
Chelsea could simply cover the logo with a blue patch
However, we believe that Chelsea's move has a deeper purpose - we believe they do not want to play with cheap-looking shirts and hope to get the sponsors back when the club are free of sanctions. Indeed, there are simple solutions to hide the logos. For example, they could simply cover the logo with a blue patch, available for a few pounds in every hardware store.
There are concerns if Chelsea will be unable to complete the Premier League season
There are now also concerns if Chelsea will be unable to complete the Premier League season due to the financial restrictions placed on the club.
Update - 10 March 2021: Chelsea apparently did not manage to remove the Three logo from their kits in time for this evening's match against Norwich. They are currently wearing the regular kits with the Three logo.
Two mock-ups of how the Chelsea home kit looks without Three were created by @LDNFootbalI.
Reigning Champions League winner Chelsea FC are without a main sponsor for the time being.
Three Suspend Chelsea Sponsorship Because of Sanctions on Roman Abramovich
Three have suspended their £40 million contract with Chelsea. Three's decision follows the sanctions imposed by the British government on club owner Roman Abramovich.
Three's deal with Chelsea is valid until 2023
The telecommunications company have been on the front of all Chelsea jerseys since the 2020-21 season. Their agreement is set to run until the summer of 2023.
A spokesperson for Three said: “We recognise that this decision will impact the many Chelsea fans who follow their team passionately. However, we feel that given the circumstances, and the Government sanction that is in place, it is the right thing to do.”
Three have demanded that their logo be removed from Chelsea jerseys immediately. The Blues are in action against Norwich City on Thursday evening and it remains to be seen whether the sponsor will be removed from their kit in time for the fixture.
The Chelsea kitman has been trying to source 20 plain blue soccer shirts
According to Matt Lawton of the Times, the Chelsea kitman has been trying to source 20 plain blue soccer shirts.
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Al Shabab 26-27 Home & Away Kits Released
Saudi Pro League side Al Shabab has officially revealed its new home and away kits for the 26-27 season, manufactured by local brand Offside. The home shirt presents a traditional look featuring bold black and white vertical stripes alongside a classic black collar. Meanwhile, the away jersey features a sleek black base highlighted by elegant gold details, shoulder piping, and a subtle graphic pattern across the torso.
Sunderland 26-27 Third Kit Released
Sunderland AFC and Hummel have officially unveiled the club's new 26-27 third kit, drawing inspiration from the city's rich history of glassmaking. The new design boasts a deep blue base covered in a repeating tonal stained-glass graphic pattern, which incorporates the classic football emblem from Sunderland's iconic ship badge.
Elevating the shirt's look are metallic copper accents used for the retro Sunderland crest on the chest and the Hummel branding on the shoulders. The outer back neck area features the inscription "Glass Making Since The 7th Century" in matching copper text, paying homage to Monkwearmouth's historic St Peter's Church and the roots of local craftsmanship.
The Sunderland 26-27 third kit is accompanied by a broader capsule collection, including a matching varsity jacket and pre-match warm-up range, with official availability starting August 14, 2026.
Alcorcón 26-27 Away Kit Released
Spanish club AD Alcorcón and kit supplier Kappa have officially launched the team's new away strip for the 26-27 season. The new uniform brings a bold design to the pitch, combining a distinct color scheme with Kappa's signature template elements.
The Kappa AD Alcorcón 26-27 away shirt features a deep green base paired with striking red accents across the shoulders. All technical details and branding, including the monochromatic AD Alcorcón crest, the Kappa Omini logos on the chest and shoulders, and the main front sponsor, are applied in a vibrant red tone.
Completing the set, the new away kit is paired with green shorts featuring red side panels, alongside matching green socks. The full uniform is available through the club's official online store.
Woking FC 26-27 Away Kit Released
National League side Woking FC and kit maker Erreà have officially unveiled the club's new away kit for the 26-27 season. This follows the earlier launch of their new home shirt.
The Woking FC 26-27 away jersey features a yellow base detailed with thin vertical navy pinstripes. Navy accents are applied to the collar and sleeve cuffs, accompanied by subtle gold trimming on the sleeves. The kit is finished with a monochromatic navy club crest and matching sponsor branding from Nuffield Health across the chest.
For the home shirt, Woking sticks to tradition with a classic half-and-half red and white design. It features black ribbing around the crew collar and sleeve cuffs with white accent lines, maintaining a clean look for the 26-27 campaign.
Swansea City 26-27 Third Kit Released
Swansea City and Joma have officially launched the club's new third kit for the 26-27 Championship season. The new strip completes the Swans' kit collection for the campaign, offering a sleek look inspired by the local coastline.
The Joma Swansea City 26-27 third shirt features a black base overlaid with a subtle tonal wave pattern across the body. A classic polo collar and matching sleeve cuffs feature crisp white piping, complemented by silver-white detailing for the Joma logo, principal sponsor AG1, and the standalone swan crest.
As with the home and away jerseys, Welsh identity is embedded throughout the shirt, with "ABERTAWE" printed on the upper back neck and the club slogan "Ein Hanes. Ein Dyfodol. Ein Ffordd." featured inside the collar label. Black shorts and socks complete the new Swansea City 26-27 third kit.