Which Is the Best Badge for AS Roma?
AS Roma will wear a special kit with the club's old ASR crest in the Derby della Capitale against Lazio. Many fans now want the club to fully return to that old logo. Let's take a look at the different incarnations they’ve used over the years.
Throughout their history, the crest of AS Roma has changed and evolved, with the club occasionally reverting to older versions of the badge.
AS Roma Badge History
The graphic above shows each badge used by the club since they were founded in 1927, with the original version having a traditional shield shape and depicting the Lupa Capitolina, a bronze statue which portrays Romulus and Remus, the brothers who founded Rome according to legend, feeding on the she-wolf who raised them. The bottom half of the crest features the stylised ASR (Associazione Sportiva Roma) lettering. This version went on to be slightly updated several times, always keeping it’s two core elements, with the biggest change being the addition of the golden yellow and dark red background, the club’s famous colors.
Some updates to the badge dropped the mythical imagery and kept just the ASR lettering, while shades of yellow and red changed from time to time, with some form of this design being the most frequently used in the club's history.
Lupetto
1979 saw the introduction of the famous Lupetto logo, the work of much-respected designer Piero Gratton. Although it was officially replaced in 1997 by a colourised take on the original, it has been on the Giallorossi shirts from time to time in recent years.
An Unpopular Change
2013 saw a change that did not go down well with fans, the replacement of the almost ever-present ASR lettering with the name of the city in capitals, ROMA, accompanied by the founding year, 1927. This change came under the ownership of American billionaire James Pallotta, who like all billionaire owners, prioritised the creation of a global recognizable brand over the club’s history. He of course did not consult the fans before doing this. He claimed that few people outside of Italy knew what ASR stood for, and preferred to lean on the club’s association with the city itself to increase its reach.
This is a trend we’ve seen a lot of recently, with PSG making the “Paris” lettering much more prominent on their badge when it underwent its most recent change, as did Bordeaux, before reverting back.
The Right Choice?
The mock-ups by @magliofili show various badges on the current New Balance Roma kit.
The club have released a special kit for the upcoming Derby della Capitale featuring the pre-2013 badge, which will no doubt be popular with the tifosi, although there are no plans to get rid of the current logo completely.
Which incarnation of the AS Roma badge do you think looks best? Have your say in the comments.
J.League x Pokémon: 60 Clubs, 60 Pokémon
The J.League has announced one of its most creative collaboration yet, teaming up with Pokémon for the 'Pokémon J.League Fest 'EVOLUTION!'' campaign ahead of the 2026-27 season.
All 60 clubs across J1, J2 and J3 have been paired with their own Pokémon, with the campaign following each Pokémon's evolution throughout the season across official artwork, graphics and promotional content.
The collaboration also celebrates 30 years of Pokémon (1996-2026) while building excitement for the new J.League campaign, which kicks off on 7 August.
Fans attending matches will receive one of one million exclusive EVO BAGs, each featuring Pikachu alongside the home club's partner Pokémon.
This isn't the first crossover between the two either. Back in 2014, the J.League and Pokémon launched the Family Join Days campaign, where young supporters received exclusive Pikachu trading cards at stadiums.
If your favorite club could be paired with any Pokémon, which one would you choose? Let us know in the comments below.
Hoffenheim Call Out Twitter Accounts Promoting Fake Kits
German club TSG Hoffenheim has taken a humorous approach to address a growing trend on social media involving the promotion of counterfeit football shirts. The club's official account posted a sarcastic message mimicking the exact language used by accounts that advertise fake kits. The post claimed to have found a really cool site for authentic shirts of top quality and insisted the endorsement was entirely voluntary, before directing users to a link in the replies.
Instead of linking to a counterfeit retailer, Hoffenheim's reply simply provided the URL to their official club shop. The joke directly targets a widespread practice on social media where various football-focused accounts promote unauthorized replica stores. In exchange for posting these scripted advertisements, the account owners typically receive a small number of free fake kits, valued at around 35 Euros, rather than monetary compensation.
1. FC Nürnberg 26-27 Home Kit Leaked - Official Pictures
The first real pictures of the 1. FC Nürnberg 2026-27 home kit have been leaked online by @Bundesleaker. Made by Adidas, the new FC Nürnberg 2026-27 home jersey will be worn in the UPCOMING 2. Bundesliga season.
Iwate Grulla Morioka 26-27 Home, Away & Goalkeeper Kits Released
Japan Football League team Iwate Grulla Morioka have unveiled new kit collection for 2026-27 season. The designs are made by famous English brand Umbro.
The four kits share two different templates: The white home kit and pink goalkeeper home kit features 3-D diagonal graphic with gradient effect, whereas the red away kit and yellow goalkeeper away kit use outlined stripes along with black and white details.
What do you think of Iwate Grulla Morioka 2026-27 kits? Leave your thoughts in the comments below.
Koper FC 26-27 Home, Away & Third Kits Released
Slovenian PrvaLiga runners-up Koper FC have introduced their three new kits for 2026-27 season, partner with Macron for the 7th consecutive season.
The home kit featuring a striking yellow base with liquid-like pattern and blue trims. The same design is applied for the third kit, using black and gold as its colorway.
The away kit, on the other hand, uses a reverse pallete compared to the home kit, adding the city's skyline graphic across the chest.
What do you think of Koper FC 2026-27 kits? Leave your thoughts in the comments below.