Adidas Dominate South American Clubs & National Teams
Apr 17, 2022, by Chris
Adidas and Nike are by far the most popular football brands in the world. With their latest deals, it appears like that the Three Stripes brand Adidas want to become the most important football brand in South America.
A selection of Adidas teams from South America
Adidas secure Chile and Peru
From January 2023, Adidas will supply four of the ten CONMEBOL national teams. Argentina, Chile, Colombia, and Peru. Adidas secured Chile in 2021 from Nike and will supply Peru from 2023, instead of Marathon Sports.
CONMEBOL Brands Battle
Adidas are also the leading supplier in the Copa Libertadores, the South American "Champions League". They make the kits for six teams, including giants Boca Juniors, Flamengo, and River Plate.
Puma are on the same level as Nike in terms of contracts
via Marca de Gol/Paladar Negro
Nike, meanwhile, have a small presence in the South American football market in 2022, with the exception of the Brazilian national football team. Apart from the Seleção, the Swoosh supply Corinthians, Allianz Lima, Club Olimpia and Red Bull Bragatino (to be replaced by New Balance).
Nike's operations in several South American countries are managed by sub-licensees
In fact, in early 2020, Nike announced that their operations in several South American countries would be managed by sub-licensees.
Puma's presence in South America is on a similar level as Nike's. Puma supply Paraguay and Urugugay as well as four 2022 Copa Libertadores teams - Palmeiras, Club Libertad, Peñarol, and Cerro Porteño.
There are very many small brands active in South America's football market but none are near Adidas, Nike, or Puma. Marathon, Umbro and Le Coq Sportif are possibly the most important ones.
Do you like that Adidas dominate the South American football sponsorship market? Comment below.
T90-Inspired Nike Barclays WSL 26-27 Ball Released
Nike and the Women's Super League have officially revealed the official match ball for the 26-27 Barclays WSL and WSL2 seasons. Built on Nike's Control ball model, the design draws heavy inspiration from Nike's iconic Total 90 era, bringing a retro-infused visual identity to top-tier English women's football.
The design features vibrant multi-coloured rings and graphic lines in red, pink, blue, and black against a white base. These accents are arranged to create a subtle strobe effect when spinning in flight, aiding visibility for players on the pitch. The Barclays WSL version features a gold Nike Swoosh inside the signature circular ring, while the WSL2 edition showcases a silver Swoosh paired with bright pink detailing.
Underneath the graphics, the ball utilizes Nike Control technology with debossed grooves and engineered paneling designed to deliver stable aerodynamics and consistent touch in all conditions. The new ball will be used across all 26-27 WSL, WSL2, and domestic cup matches.
FIFA Kit Creator Adds Dozens of New Old & 26-27 Kit Templates
FIFA Kit Creator has expanded their extensive template library with a large batch of brand-new jersey structures.
The latest update introduces base designs for the upcoming 26-27 season alongside classic retro cuts from iconic past eras. Creators matteuscm and KARAVASHKIN contributed heavily to this release, bringing fresh builds across major manufacturers including Adidas, Nike, Puma, Castore, Hummel, and Umbro. Among the modern additions are official base templates for upcoming club kits such as the Adidas 26-27 AS Roma and Tiro 27 cuts, the Nike 26-27 SC Freiburg template, Castore 26-27 Everton home layout, and new Puma designs for Palmeiras and Fluminense.
Updated national team templates for Ireland, Denmark, Indonesia, and DR Congo are also now available for creators to customize.
Beyond contemporary 26-27 cuts, the update adds several famous historical templates. Users can create concepts using nostalgic patterns like the Adidas 2004 Greece home template, the 05-06 AC Milan and Bayer Leverkusen cuts, Nike 2010 and 2014 Brazil silhouettes, and Puma 2006 Italy away template.
All new template options are live and available on FIFA Kit Creator.
Outstanding CP Cacereño 26-27 Home & Away Kits Released
Spanish club CP Cacereño and new kit supplier Hummel have officially unveiled the team's new home and away kits for the 26-27 season. Marking the beginning of their technical partnership, Hummel has created two distinct custom designs heavily inspired by local culture and mythology.
The CP Cacereño 26-27 home kit features a rich green base dominated by an intricate graphic depicting dragon scales across the front panel. The design links directly to the club's release slogan, "No soy un futbolista, soy un dragón". White detailing is applied to the classic collar, sleeve cuffs, Hummel chevrons, and sponsor logos to complete the jersey.
The 26-27 away kit presents a half-and-half split layout featuring a white base paired with an orange front panel. The bottom portion of the shirt highlights a graphic illustration of the historic fortress walls of Cáceres alongside dragon tail motifs, finished with fine black detailing along the V-neck collar and sleeve cuffs.