Adidas Dominate South American Clubs & National Teams
Adidas and Nike are by far the most popular football brands in the world. With their latest deals, it appears like that the Three Stripes brand Adidas want to become the most important football brand in South America.
A selection of Adidas teams from South America
Adidas secure Chile and Peru
From January 2023, Adidas will supply four of the ten CONMEBOL national teams. Argentina, Chile, Colombia, and Peru. Adidas secured Chile in 2021 from Nike and will supply Peru from 2023, instead of Marathon Sports.
CONMEBOL Brands Battle
Adidas are also the leading supplier in the Copa Libertadores, the South American "Champions League". They make the kits for six teams, including giants Boca Juniors, Flamengo, and River Plate.
Puma are on the same level as Nike in terms of contracts
via Marca de Gol/Paladar Negro
Nike, meanwhile, have a small presence in the South American football market in 2022, with the exception of the Brazilian national football team. Apart from the Seleção, the Swoosh supply Corinthians, Allianz Lima, Club Olimpia and Red Bull Bragatino (to be replaced by New Balance).
Nike's operations in several South American countries are managed by sub-licensees
In fact, in early 2020, Nike announced that their operations in several South American countries would be managed by sub-licensees.
Puma's presence in South America is on a similar level as Nike's. Puma supply Paraguay and Urugugay as well as four 2022 Copa Libertadores teams - Palmeiras, Club Libertad, Peñarol, and Cerro Porteño.
There are very many small brands active in South America's football market but none are near Adidas, Nike, or Puma. Marathon, Umbro and Le Coq Sportif are possibly the most important ones.
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Como 1907 Announce Kit Design Contest
Italian club Como 1907 has launched a new design contest, inviting fans and designers to create a new look for the team. While the official announcement asked supporters to design a t-shirt for Como, it is likely that the club is referring to a football kit, given the context of the post and the reactions from the fanbase.
The club has kept the instructions incredibly open, stating there is no brief, no rules, and no excuses. To enter the competition, fans simply need to create their design, post it on Instagram, and tag the official Como 1907 account.
The announcement has already sparked significant interest online, with numerous supporters sharing their concepts and ideas. Whether the winning design will be produced as an official match kit, a pre-match shirt, or a special edition lifestyle item remains to be seen, but it offers a unique opportunity for fans to leave their mark on the club's visual identity.
FIFA Denies Guillermo Ochoa 2026 World Cup Legacy Patch Over Appearance Rules
Guillermo Ochoa has been denied the chance to wear FIFA's new legacy patch at the 2026 World Cup. Despite being selected for six World Cup tournaments spanning from 2006 to 2026, the Mexican goalkeeper does not meet the strict criteria set by FIFA. The governing body requires players to have made on-pitch appearances in at least five different World Cups to qualify for the special badge.
Ochoa did not play any minutes during the 2006 and 2010 tournaments, meaning he has only registered on-pitch appearances in three World Cups prior to the 2026 edition. Because of this, FIFA officially refused to award him the patch. Other veterans playing in the tournament, such as Lionel Messi, Cristiano Ronaldo, Luka Modric, Manuel Neuer, and Yuto Nagatomo, have received the legacy patch for meeting the five-tournament appearance threshold.
The Mexican Football Federation is reportedly planning to push for a reconsideration of the ruling. If Ochoa features in a match during the 2026 tournament, the federation intends to appeal FIFA's decision in hopes of securing the legacy patch for the veteran goalkeeper.
Yokohama FC 26-27 Home & Away Kits Released
Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.
Barry Town United 26-27 Kits Released
Welsh Cymru Premier side Barry Town United AFC have officially unveiled their new Macron kits for the 2026-27 season. Produced by the Italian sportswear brand, the newly released collection features bespoke designs tailored for the club's upcoming campaign. Fans looking to purchase the new shirts can currently find them available exclusively at the Macron Sports Hub Cardiff store.