Cardiff City Announce New Balance Kit Deal
May 3, 2022, by John
Update: Confirming our exclusive story from last week, New Balance and Cardiff City have just announced that they have agreed on a kit deal that will commence next season.
Today's announcement means that Cardiff leave Adidas after seven years with the brand, a move that will be replicated by a few other British teams this summer.
Cardiff to Sign With New Balance
Watch the announcement trailer for the NB x Cardiff kit deal below.
Coming soon… 💙@CardiffCityFC 🤝 @NBFootball #CityAsOne pic.twitter.com/wTEnzkT1jU
— Cardiff City FC (@CardiffCityFC) May 3, 2022
As per a short video released by the Welsh club, the kit deal between Cardiff and New Balance will start in July 2022, which likely is when we'll see the new kits release.
The video and also imagery released for the deal features a blue background with a subtle pattern of Bluebirds, which could perhaps hint at such a design for the upcoming New Balance Cardiff 22-23 home kit, although, admittedly, this is pure speculation at this point.
For the 2021-22 season, New Balance did not sponsor a single Premier League or Championship team. In fact, their last deal in one of England's higher leagues was with Liverpool (until 2020).
New Balance have never produced kits in the English Championship before
The Championship as it exists today has been around since 2004-05, with not a single kit ever having been produced by New Balance. Signing Cardiff is definitely a first for the US sports brand.
What do you think of this new kit deal? Comment below.
PSG to Wear Two Stars Only on Champions League Kits
Following their second consecutive UEFA Champions League triumph, Paris Saint-Germain will likely add two stars above their crest exclusively on their Champions League kits for the 2026-27 season. This info comes from PSG experts La Source Parisienne (@lasource75006).
The club has decided against featuring them on their Ligue 1 shirts. This decision "stems from a desire to maintain a clean kit aesthetic without an excess of patches, as well as a club mentality focused on securing future titles rather than resting on recent successes."
Barcelona 26-27 Away Kit Leaked - 8 Official Images
The Nike Barcelona 26-27 away kit has already been accidentally added to some online stores.
1. FC Magdeburg 26-27 Away Kit Released
Magdeburg and Hummel have officially revealed the club's new 26-27 away kit, launching it with a special pre-release party for fans at Café Treibgut. It will be worn during the upcoming 2. Bundesliga campaign.
The Hummel 1. FC Magdeburg 26-27 away jersey draws its design inspiration from the Magdeburger Handelshafen, paying tribute to the rich history of the city's historic trade harbor. It follows the release of the club's white and blue striped home kit in late June.
Xabi Alonso Wears Adidas Predator Precision Remake Boots in First Chelsea Training Session
Xabi Alonso has taken charge of his first training session as Chelsea manager ahead of the 26-27 season, and he did so wearing a classic pair of football boots. The Spanish manager was spotted at Cobham wearing an Adidas Predator Precision remake, bringing a touch of nostalgia to the pitch as the squad prepares for their upcoming pre-season friendlies later this month.
The Adidas Predator Precision originally launched in the year 2000 and is known for its iconic fold-over tongue and distinctive rubber grip elements. Alonso, who has a long-standing affinity for the Predator silo, opted for this modern remake of the classic boot for his managerial debut on the London club's training ground.
Thanks to Curve Curve for spotting the boots from Chelsea's official Instagram pictures.
Würzburg 26-27 Home Kit Released
The new Würzburger Kickers home kit was released yesterday. Made by Jako, the new Würzburger Kickers 26-27 home kit will be worn in the upcoming Regionalliga Bayern campaign.
The Würzburg 2026-2027 home kit has a modern design in different shades of red, with white for logos.
Tranmere Rovers 26-27 Home Kit Released
Made by Mills, the new Tranmere Rovers 26-27 home kit has been officially unveiled. Inspired by the club's local heritage, the new Tranmere 26-27 home shirt draws inspiration from "The Wirral Way" to celebrate the team's deep connection to the Wirral area.
The new Mills Tranmere Rovers FC 26-27 home jersey will be worn in the upcoming League Two campaign.
Halifax Town 26-27 Home, Away & Third Kits Released
The new FC Halifax Town 26-27 home kit has been officially released. Manufactured by Adidas, the kit will be worn by the Shaymen during the upcoming National League campaign.
The Adidas FC Halifax Town 26-27 home shirt is based on the standard Adidas Competition Tiro 26 teamwear kit, while the away ("Spain") and third (lime green) kits have been created with the Adidas Locker Room.
