Charlton Athletic Join Castore - No More Hummel
May 31, 2022, by John
Yesterday it was announced by League One club Charlton Athletic that they would be leaving Hummel for Castore. The British brand will become the club's official kit and retail partner.
🧵 Premium sportswear brand Castore will become the club’s official kit and retail partner from the 2022/23 season.
— Charlton Athletic FC (@CAFCofficial) May 30, 2022
🔴⚪ #cafc | https://t.co/f36HsGcQDw
Charlton Sign With Castore
After five years with Hummel, Charlton Athletic will be switching outfitters, moving on to Castore, who have already gained so many sponsorship deals this year.
The partnership will be a multi-year deal, which will see Castore revamp Charlton's club shop as well as the online store.
Castore have so far only delivered kits to top-flight clubs across Europe, so it is interesting to see them become active in lower tiers of football. Perhaps more deals like this one will follow.
What do you think of Charlton joining Castore? Comment below.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
