Messi Shirt from El Clasico Celebration Sold for Over €400,000
Lionel Messi’s match-worn shirt from the 2017 Clasico has been sold for over €400,000 at auction, making it the most expensive Messi shirt ever sold. A huge sum of money for a football jersey, but still a few zeros off that of his compatriot, Diego Maradona, which went for a cool £7.1 million.
Messi Shirt Sold for Over €400,000
The shirt in question will have been seen by millions of people who may not even have watched the match, as Messi held it aloft in front of the Madrid fans at the Bernabeu to celebrate his stoppage time winner in what became an iconic moment. The photos of this celebration have been shared thousands of times online.
The sale of the shirt was handled by Goldin, specialists in selling collectables, after seemingly being a part of @damianrodrigo’s collection. Instagram user @anishfutbol claims to have bought it.
As was the case with the Maradona “Hand of God” shirt, the authenticity of Messi’s shirt was confirmed by Resolution Photomatching, who analysed the shirt that was auctioned and compared it to photos from the match.
The buyer described it as “the holiest of holy grails for my collection”. The two goals that Messi scored while wearing it - he finished the season with 37 in La Liga - were enough to beat Madrid on the day, but Los Blancos had the last laugh as they pipped Barcelona to the title by three points.
Inspiration and Imitation
Messi was not the first footballer to show off his shirt to the opposition fans after scoring a goal. Ronaldinho did it in his PSG days after scoring against rivals Marseille, and current Madrid captain Marcelo waved his jersey in the faces of Atlético Madrid fans in the 2014 Champions League Final. Messi’s celebration may have been a tribute to his old friend and Barcelona team mate, Ronny, or maybe he wanted to turn the tables on Marcelo.
Although he wasn’t the originator, Messi inspired a couple of similarly memorable post-goal shirt removals in the months following the match. Nabil Fekir incited a pitch invasion when he held up his Lyon shirt to fierce rivals Saint-Etienne, earning himself hero status in the process. The Lyon fans even created an enormous tifo referencing the incident for the next derby that season .
And of course, anything Messi can do, Ronaldo can do better. Cristiano in turn taunted Barcelona fans (and Messi) with his own topless Clasico celebration at the Nou Camp when Madrid won the Super Cup in August 2017.
Can you think of any other shirt-centric goal celebrations? Do you think the jersey was worth the price paid for it? Have your say below.
Adidas Messi Special-Edition Argentina Kit Leaked - 2 New Images
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Barcelona Stars Wear Adidas Fall 2026 Boots Pack
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Girondins Bordeaux 26-27 Home Kit Released
FC Girondins de Bordeaux and Hummel have officially unveiled the club's new home kit for the 26-27 campaign. Continuing the partnership that began last season, the Danish sportswear brand delivers a clean, heritage-focused look designed around the club's traditional identity.
The Bordeaux 26-27 home shirt is predominantly dark navy, centered around the iconic white scapular across the upper chest. A retro-styled white polo collar with a crossover V-neck and contrasting white sleeve cuffs complement the classic aesthetic. Adding depth to the navy base is a subtle tone-on-tone geometric pattern featuring a diamond grid interwoven with the three interlaced crescents from the city of Bordeaux's coat of arms.
Hummel completes the jersey with its signature white chevrons running along the shoulders, alongside the Hummel wordmark and the club's crest displayed on the chest. Navy shorts and socks complete the full 26-27 home kit.
Chelsea 26-27 Third Kit Spotted for Sale
Chelsea's new 26-27 third kit has been spotted on retail shelves and has now begun appearing across select Nike online stores, providing a full look at the retro-infused design ahead of its formal club launch. Following initial leaks over the past week, the shirt has already surfaced in both player-issue and replica versions in multiple locations. Big thanks to @batsflip.
In-store displays show the kit equipped with the USDC by Circle front-of-shirt sponsor and the gold FIFA Club World Champions crest positioned centrally between the Nike swoosh and the club badge. Clean, sponsorless editions have also appeared on official retail channels, complemented by matching white shorts and socks.
Stade de Reims 26-27 Third Kit Released - Celebrating 100 Years of Circuit de Gueux
Puma and Stade de Reims have officially unveiled the club's new third shirt for the 26-27 campaign. The design serves as a tribute to the historic Circuit de Gueux racing track located just outside the city, marking the 100th anniversary of its opening in 1926.
The Puma Stade de Reims 26-27 third jersey is predominantly black, accented by curved light grey brush-stroke graphics across the body that resemble skid marks on asphalt. A contrasting grey V-neck collar, matching cuffs, and grey side panels complete the frame, while the club crest, manufacturer branding, and sponsor prints appear in clean monochrome white.
A standout finishing touch can be found at the lower hem in the form of a special commemorative jock tag. The badge features the Circuit de Gueux layout, the French tricolor, a checkered flag motif, and the inscription "100 ANS 1926-2026". The new third kit is available through the club's official webshop.
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The deal replaces LiveScore Bet, who served as Sunderland's sleeve sponsor during the 25-26 season. While Premier League regulations prohibit front-of-shirt gambling sponsorships starting in the 26-27 campaign, betting and casino brands remain permitted to feature on shirt sleeves.
Shuffle's logo will be displayed on the sleeve of Sunderland's kits throughout the multi-year partnership, providing global visibility for the platform as the Black Cats continue to overhaul their commercial lineup.