Heung Min Son is Burberry's New Ambassador
Heung Min Son is having a great time both on and off the field at the moment. Joint top scorer in the Premier League, his own brand, NOS7, launching in a few days and now, he's just been announced as the new brand ambassador for Burberry.
Son Signs Deal with Burberry
With every week that passes, football and fashion become more intertwined. Son signing with iconic London brand Burberry is the latest sign of that. Having previously worked with Marcus Rashford, Son is the second footballer to represent the English fashion house, and is part of a growing trend, following Jack Grealish's Gucci deal and Kylian Mbappé becoming the face of Dior.
Son for Ralph Lauren's Wimbledon collection in 2021.
Son previously took part in a Ralph Lauren campaign, but that was a one-time affair, whereas his role with Burberry will be that of global ambassador and will involve a lot more photoshoots and ad campaigns. He had this to say on the matter:
“Being an athlete from the Premier League, it’s my honour to partner with a brand so rich in British heritage,” Son explained. “I love Burberry’s strive for imagination and innovation which has been deeply inherited in its history, which are values that I champion.”
Son's success and likeability were no doubt motivating factors for Burberry, as well as his popularity in South East Asia, where they will be hoping to increase sales off the back of his involvement. The timing of the announcement also works well for Son, whose first collection from his NOS7 brand comes out on Friday.
A spokesman from Burberry said:
“The story of Son Heung-min, who worked tirelessly with passion to achieve his dream from a young age, fits the House’s beliefs, ‘discovery of new possibilities’ and ‘the power of imagination that transcends limits’.”
What do you think of Son signing with Burberry? Let us know in the comments.
England Move Home Kit Front Numbers to Center for 2026 World Cup
England have moved the front numbers on their 2026 World Cup home kit to the center of the chest, aligning the match-worn shirts with the retail versions. When the Three Lions initially debuted their Nike 2026-27 home kit earlier this year, the front numbers were unexpectedly placed on the right chest below the Swoosh, causing confusion as promotional images had shown them centered. Now, for the World Cup opener, the home kit's front numbers have been repositioned to the middle, matching the design of the away kit and Nike's original product shots.
Volendam 26-27 Home Kit Released
Dutch Tweede Divisie team RKAV Volendam have revealed their new 2026-27 home kit. Made by Jako, the new RKAV Volendam 2026-27 home shirt features a traditional orange base with a special design paying tribute to "De Bap", a famous local statue of an old fisherman that overlooks the village's harbor. The new kit will be worn during the club's upcoming campaign and continues Jako's trend of heritage-inspired designs for the team.
FC Seoul 2026 Summer Edition Kit Released
South Korean K League 1 club FC Seoul has officially released its new 2026 Summer Edition kit, produced by local sportswear brand Pro-Specs. Following up on the Seoul Blossom Special Kit launched earlier this year in March, the new Summer Edition jersey offers a fresh design for the warmer months of the 2026 season. The release continues the club's trend of introducing special seasonal uniforms to complement their standard home and away options.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Uzbekistan 2026 World Cup Kits Feature Old La Liga Font
The Uzbekistan national team is making its debut at the 2026 FIFA World Cup, but their kit typography might look very familiar to football fans. For their 2026 World Cup jerseys, produced by the brand 7 Saber, Uzbekistan is using the official La Liga font from the 2017-18 season for their player numbers and names.
Interestingly, this is not the first time the Uzbekistan Football Association has opted for this specific typeface. The team previously utilized the exact same La Liga 2017-18 font on their kits when they were supplied by Jako. The continued use of an old league-wide font for a national team on the biggest global stage is a highly unusual kit quirk.
Uzbekistan is also not the only national team to recycle this design. The 2017-18 La Liga typography has been spotted on the kits of several other nations in recent years, including DR Congo, and at major tournaments such as the 2023 Asian Cup and the 2024 Africa Cup of Nations.
Argentina World Cup Kit Font History: Every Number Style Showcased
A fascinating new graphic created by football designer @PaladarNegroWeb showcases the complete evolution of the typography used on the Argentina national team kits across their FIFA World Cup history. The overview provides a direct look at how the squad numbers have transformed over the decades, highlighting the shift in design philosophies from tournament to tournament.
The visual comparison clearly illustrates the transition from the simple, classic block numbers of the past to the highly customized typefaces of the modern era. Fan reactions to the historical overview often favor the iconic, traditional fonts seen during the 1978, 1986, and 1990 World Cups. In contrast, the more experimental and uniform designs introduced by Adidas in recent tournaments, particularly the fonts used in 2010, 2018, and 2022.
Typography plays a crucial role in the overall aesthetic and historical memory of a football shirt. This comprehensive look at Argentina's World Cup numbers serves as a great reminder of how font choices can define a specific era of football, allowing fans to easily pinpoint exactly which tournament a classic jersey belongs to based on the style of the player's number.
Dundee FC 2026-27 Away Kit Released
Scottish Premiership club Dundee FC have officially launched their new away kit for the 2026-27 season.
The new Macron Dundee FC 2026-27 away shirt features a predominantly sky-blue base complemented by subtle geometric and linear detailing across the front. The design is inspired by the city's rich industrial heritage and is completed with clean white trim on the collar and cuffs.
The official club crest and Macron logo are displayed prominently on the chest, tying into the fresh sky-blue aesthetic.
James Rodriguez Wears Special World Cup 'Golden Boot' Patch
In the World Cup 2026 match between Colombia and Uzbekistan, James Rodríguez was spotted wearing a special "Golden Boot" patch on the right sleeve of his jersey, honoring the Golden Boot award he won at the 2014 World Cup after scoring six goals, including his iconic volley against Uruguay.
