Official: Three Remain Chelsea Sponsor - New Kit Sponsor From 23-24 Season?
Jun 19, 2022, by Chris
Update: Chelsea have officially announced that "shirt partner Three [have] resumed activities". Following the sale of Chelsea Football Club, Three are restarting their marketing activities with immediate effect. As a result of UK Government sanctions imposed on Chelsea FC’s previous ownership in March, Three decided to pause their marketing activities with the Club.
The Three logo will feature on the club's 2022-2023 kits. It is possibly the last time that the Three logo will be on the front of Chelsea's kits. The three-year deal ends in Summer 2023 and there are no signs of an extension.
The Chelsea 2022-2023 home shirt is set to be released on Monday, 20 June 2022.
John Rogers, Chelsea Football Club’s head of global partnerships, says: ‘Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.
'We would like to thank all Club partners for their support now and in the future.’
Original Article - June 6, 2022: Three will remain Chelsea's sponsor for the 2022-2023, according to reports from England.
Three have been Chelsea's main sponsor since the 2020-2021 season when they replaced Yokohama Tyres. Back in March 2022, Three asked for a suspension of sponsorship in sanction to the club's former owner, Roman Abramovich.
Three's Chelsea deal is due to expire in 2023
Chelsea did never remove the Three Logo dispute the company have had suspended their deal.
New Chelsea Owners Have Convinced Three to Be On Front of 22-23 Kits
Chelsea's new owners, a consortium led by Todd Boehly, would have motivated the company to remain as a master sponsor. Three would have then decided to remain the club's main sponsor for the 2022-2023 season.
Nike Chelsea 22-23 Home Kit Leaked - Chelsea Megastore Reopened
All 22-23 kits apparently have been produced with the Three logo
All leaked images show the Nike Chelsea 2022-2023 kit with the Three logo on it. They were mostly produced before Three suspended the sponsorship.
The Three Chelsea deal is worth 40 million GBP/season and valid until 2023.
What did you think of Three staying on the front of the Chelsea shirt for the 2022-2023 season? Would you have liked Chelsea getting a new sponsor? Comment below.
Nike Kobe 8 Protro 'Mambacurial' Releasing Next Week
Nike is set to officially bring back one of its most famous crossover designs, the Kobe 8 Protro "Mambacurial", releasing on September 19, 2026. First introduced in 2013 as a tribute to Kobe Bryant's lifelong passion for football, the sneaker drew direct inspiration from the vibrant 2013 Nike Mercurial Vapor IX football boot. Thirteen years after its original debut, the model returns under the modernized Protro banner, uniting basketball performance with iconic football heritage. Big thanks to House of Heat.
The shoe faithfully recreates the beloved colorway, featuring a bold gradient across the engineered mesh upper in Red Plum, Pink Flash, and Electric Green. Signature football details define the look, including the oversized forefoot Swoosh that mimics Mercurial boot branding, massive block-letter "NIKE" lettering across the medial flank, and a translucent neon green outsole. Modern Protro upgrades have been implemented beneath the surface to provide improved cushioning and traction.
SK Brann Kvinner 26-27 Third Kit Released
Norwegian Toppserien side SK Brann Kvinner have officially unveiled their new 26-27 third kit, produced by Nike in collaboration with Unisport. The team debuted the vibrant new design during their away fixture against Lyn in Oslo.
The Nike SK Brann Kvinner 26-27 third shirt features a purple base paired with a large, dark rhododendron flower graphic printed across the front. The design honors Bergen's reputation as Norway's "Rhododendron City," known for the vibrant bushes that flourish in gardens and parks across the city. All branding, including the Nike Swoosh, monochrome Brann crest, and sponsor logos, is applied in a contrasting bright pink.
On the back, the jersey includes the inscription "For Bergen" in gothic lettering just below the collar, symbolizing the pride of representing the city on away trips. The new third uniform completes Brann Kvinner's 26-27 wardrobe alongside their traditional red home and dark away kits.
Special Club América 26-27 Kit Font Released
Club América has unveiled a special commemorative kit font for the 26-27 season, celebrating Mexican Independence Day and the club's marquee Clásico matches throughout September. The bespoke nameset replaces the regular squad typography on the back of Las Águilas' primary yellow home shirt, adopting the iconic green, white, and red of the Mexican flag.
The custom numbers feature a deep green base detailed with thin white vertical pinstripes. Embedded along the vertical lines are historic commemorative inscriptions, including the club name, the date "16 - 09 - 1810" marking the start of the Mexican War of Independence, and "INDEPENDENCIA DE MÉXICO". The player names above are rendered in vibrant red with a clean white outline.
To complete the patriotic design, each numeral incorporates a geometric red and cream 3D shadow effect, alongside Club América's crest placed at the base of every digit. The special typography delivers a unique cultural tribute, adding extra identity to the squad's jerseys during one of the most important periods of the Mexican football calendar.
