Official: Three Remain Chelsea Sponsor - New Kit Sponsor From 23-24 Season?
Update: Chelsea have officially announced that "shirt partner Three [have] resumed activities". Following the sale of Chelsea Football Club, Three are restarting their marketing activities with immediate effect. As a result of UK Government sanctions imposed on Chelsea FC’s previous ownership in March, Three decided to pause their marketing activities with the Club.
The Three logo will feature on the club's 2022-2023 kits. It is possibly the last time that the Three logo will be on the front of Chelsea's kits. The three-year deal ends in Summer 2023 and there are no signs of an extension.
The Chelsea 2022-2023 home shirt is set to be released on Monday, 20 June 2022.
John Rogers, Chelsea Football Club’s head of global partnerships, says: ‘Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.
'We would like to thank all Club partners for their support now and in the future.’
Original Article - June 6, 2022: Three will remain Chelsea's sponsor for the 2022-2023, according to reports from England.
Three have been Chelsea's main sponsor since the 2020-2021 season when they replaced Yokohama Tyres. Back in March 2022, Three asked for a suspension of sponsorship in sanction to the club's former owner, Roman Abramovich.
Three's Chelsea deal is due to expire in 2023
Chelsea did never remove the Three Logo dispute the company have had suspended their deal.
New Chelsea Owners Have Convinced Three to Be On Front of 22-23 Kits
Chelsea's new owners, a consortium led by Todd Boehly, would have motivated the company to remain as a master sponsor. Three would have then decided to remain the club's main sponsor for the 2022-2023 season.
Nike Chelsea 22-23 Home Kit Leaked - Chelsea Megastore Reopened
All 22-23 kits apparently have been produced with the Three logo
All leaked images show the Nike Chelsea 2022-2023 kit with the Three logo on it. They were mostly produced before Three suspended the sponsorship.
The Three Chelsea deal is worth 40 million GBP/season and valid until 2023.
What did you think of Three staying on the front of the Chelsea shirt for the 2022-2023 season? Would you have liked Chelsea getting a new sponsor? Comment below.
FC Machida Zelvia 26-27 Home Kit Released
Japanese J1 League side FC Machida Zelvia has officially released its new home kit for the 2026-2027 season.
The Adidas FC Machida Zelvia 26-27 home shirt is anchored by the club's traditional deep blue base color, which is elevated by a striking, sharp geometric graphic across the upper chest. This graphic is not bespoke but a new streamlined graphic by Adidas, also used by the Faroes Islands.
To provide a premium contrast, metallic gold is heavily utilized for the classic Three Stripes on the shoulders, the collar and cuff trim, and the Adidas logo itself. The primary "CyberAgent" sponsor, along with secondary collarbone partners, are applied in white.
Barcelona 26-27 Third Training Leaked
Barcelona shirt insider @memorabilia1899 gives us a a look at the Barça Third Elite Drill Top 26-27, matching the 26-27 third kit colors.
St. Gallen 2026-27 Third Kit Released
St. Gallen has released the new 26-27 third kit, made by Puma.
The Puma FC St. Gallen 2026-27 third jersey features a predominantly white base, highlighted by two distinct chest stripes in different shades of green. This crisp color combination stays true to the club's traditional identity while offering a unique variation for their change kit. The Puma logo and club crest are prominently displayed on the chest, completing the sleek look of the shirt.
