Nottingham Forest to Start Season in Sponsorless Shirts? Still Without Main Sponsor
Newly-promoted Nottingham Forest are still without a shirt sponsor for the 22-23 season, less than two weeks out from the start of the campaign. Sportbusiness report that they have already refused proposals that do not match their desired fee of £10 million per season.
Nottingham Forest Without Shirt Sponsor
Forest have revealed their new shirts and new signings with the chest left blank. They had been sponsored by boiler manufacturer BOXT last season, but the company confirmed on Monday that they will not be renewing that deal. Prior to that, virtual stock market and betting platform Football Index adorned their shirts, but that partnership ended abruptly when the company collapsed, in what should serve as a cautionary tale for other clubs when it comes to getting into bed with betting and crypto sponsorships.
Now that Nottingham Forest can boast Premier League status, they are in a position to negotiate more valuable contracts with sponsors thanks to the vastly increased exposure they can guarantee potential suitors. BOXT say they had a "multi million pound offer" to remain as shirt sponsor turned down, and therefore decided to pull out of the race.
Last season's shirt, sponsored by BOXT.
The club were in negotiations with other companies but have not yet received an offer that they deem acceptable, with SportBusiness reporting that a deal worth around £10 million a season would see them put pen to paper. It remains to be seen who will stump up the cash to have their name on the front of Forest's shirt, or if the club will have to settle for a smaller sum. For now, starting the Premier League season in sponsorless shirts is a real possibility.
Would you prefer to see Nottingham Forest play in plain shirts or with a good-looking logo on the chest? Let us know in the comments.
Jordan Brand Makes Historic World Cup Debut With Brazil 2026 Away Kit
The Jordan Brand has officially made its FIFA World Cup debut, partnering with the Brazilian national team for their 2026 away kit. This landmark collaboration marks the first time the iconic Jumpman logo has appeared on a national football team's jersey on the global stage, replacing the traditional Nike Swoosh. The kit has already seen on-pitch action during Brazil's opening matches of the tournament, cementing a historic crossover between basketball streetwear and international football.
The Jordan Brazil 2026 World Cup away kit features a striking royal blue base with black detailing, drawing inspiration from the vivid colors of the Amazonian poison dart frog.
Adidas F50 Hyperfast 26-27 New Season Boots Leaked - 4 New Pictures
Footy Headlines can now leak 4 new pictures of the new Adidas F50 Hyperfast '26-27 New Season' boots. Big thanks to shoptcrampons.
Everton de Viña del Mar 2026 Third Kit Released
The new Everton de Viña del Mar third kit for the 2026 season has been revealed. Made by Skechers, the alternative strip completes the club's lineup for the current Chilean Primera División campaign.
The launch of the third kit follows the introduction of the club's 2026 home kit, which was announced in December 2025 alongside the official confirmation of the Skechers partnership. The new third shirt offers a fresh design for the team, contrasting with the traditional look of the primary uniform. The club has been highly active recently, celebrating its 117th anniversary in June 2026.
AGF Aarhus 2026-27 Pre-Match Kit Released
Following the launch of their new home shirt earlier this month, Danish Superliga side AGF Aarhus has revealed their 2026-27 pre-match kit. The new pre-match top is produced by the club's technical sponsor, Craft, and will be worn during the upcoming season.
The Craft AGF Aarhus 2026-27 pre-match shirt features a unique look designed specifically for the players' pre-game preparations.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
France x MLB Baseball Jersey Released
The French Football Federation has officially launched a new crossover collaboration jersey with Major League Baseball.
The France MLB jersey features a classic baseball button-down design in the team's signature blue color, complete with the FFF crest and MLB branding.
Available now through the official FFF boutique and MLB Shop Europe, the new collaboration jersey retails for 140 Euro. The release has drawn some criticism from fans regarding its high price point of 140 euros.
Deportivo Independiente Medellín Returns to Original Crest
Colombian club Deportivo Independiente Medellín has officially announced a return to their original crest, reconnecting with their 1913 roots.
Unveiled on June 19, 2026, the updated identity features the club's historic first shield, which prominently displays the city's name and honors their successes during the amateur era. The decision to revert to this traditional emblem is described by the club as a return to their origins, aiming to celebrate the beginning of their history and strengthen their brand identity.
Scotland Add Motivational Phrases to 2026 World Cup Kits
The Scottish national team's equipment staff have taken an extra step to inspire their players during the 2026 World Cup by adding motivational phrases to the inner collar of their match shirts.
This initiative is part of the broader "Choose Scotland" campaign, which features messaging such as "You can’t choose where you’re born but you can choose who you stand with."