Logo to Be Removed? Inter's Problems With Digitalbits Are Still Not Solved

Update: Inter Milan won the first Serie A match away against Lecce wearing their new 22-23 away kit with the DigitalBits logo on the front. However, the issues with the crypto firm are not sorted, it is reported by La Gazzetta dello Sport.



DigitalBits have missed a set of paymenetsDespite the fact that DigitalBits, the primary shirt sponsor, have "missed a set of payments", the club have decided to allow the logo to stay on the shirts, for now, . The DigitalBits logo also returned to Inter's website.



Inter Milan could begin legal proceedingsAccording to Corriere della Sera, Inter Milan could begin legal proceedings against their main sponsor DigitalBits.

Inter Wear Kit With Digitbalbits Logo in First Serie A Matchday




Update: La Gazzetta dello Sport report that the Digitalbits sponsor logo has been already removed from the Women's and Youth teams. In addition, the away shirt release has been postponed.





a change of sponsor does not seem feasible but never say neverInter could change their sponsor soon. La Gazzetta say that the "change of sponsor does not seem feasible, but never say never".



It remains to be seen if Inter got sponsorless shirts or if they have to cover the logo. The first leaks featured a sponsor placeholder as the deal was sealed relatively late.

Inter's four-year deal worth €85 million with main sponsor Digitalbits has gotten off to a rocky start. The blockchain company have missed the first set of payments, so Inter have removed their branding from the club website and stadium, and are set to hide the logo on their shirts in upcoming friendlies, report la Gazzetta dello Sport.



Inter Remove Digitalbits Branding After Missed Payments




The new sponsorship deal came into effect on the 1st of July and is set to run for four years. Digitalbits were sleeve sponsors last season but their current deal means they will pay Inter €85 million in total for the privilege of having their logo appear on the chest of all of the club's match shirts, as well as additional exposure on the club website, social media and on advertising hoarding.



Since they made the transition from sleeve to main sponsor, Digitalbits have not made any payments to the Nerazzurri. As a result, Inter have removed Digitalbits' logo from the club website and will not display any Digitalbits branding in the stadium during upcoming friendly games. Gazzetta also report that for the friendly game against Lyon tomorrow - and possibly also against Villarreal on the 6th of August - Inter will obscure the sponsor logo from their shirts.



The 22-23 Serie A season kicks off one week later on the 13th of August, when Inter will play their first game against Lecce. If the financial issues have not been resolved by then Inter could well play again in sponsorless shirts. They are reportedly also considering postponing the launch of their away kit, moving it from the beginning of August to September to allow more time to sort things out.

Inter 22-23 Away Kit Leaked

Both Inter and Digitalbits are said to be working together to put things in order, which makes sense seeing as there is a lot of money at stake for the club, and potential for a lot of very bad press for Digitalbits. The value of their cryptocurrency has plummeted recently which is surely contributing to these payment issues. Although a change of sponsor would be a last resort, it can't be ruled out altogether in the case that Digitalbits aren't able to come up with the funds in a timely manner.


It would cause a headache for Inter though, who have already got thousands of 22-23 season shirts printed with the Digitalbits logo.

This saga will make Inter fans long for Pirelli days even more. The blockchain company also sponsor Roma, but there are currently no reported problems in that partnership, while Francesco Totti and David Beckham are on the payroll as global brand ambassadors too. It will be interesting to see if there will be any knock-on effects in any of these other football-based deals.

Are you surprised that a company of this nature is having difficulties keeping up with sponsorship payments? Comment below.
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