Bayern München Extend Deutsche Telekom Deal Until 2026-2027 Season - Special 20-Years Anniversary Logo

Aug 17, 2022

by Patrick

German telecommunications company Deutsche Telekom will remain FC Bayern München's main sponsor until at least 2027. This was announced shortly before the home match against VfL Wolfsburg.

Bayern x Telekom 20th Anniversary Special Logo

Telekom have been Bayern Munich's main sponsor for 20 years, since 2002. To mark this anniversary, Bayern created a special 20-years Telekom logo. It was printed on the training jerseys worn by the players on the bench and on the third kit used for the announcement. In the match, Bayern used the old Telekom logo.

Bayern's kits were produced with the now old Telekom logo

The Bayern Munich Telekom deal is reported to be worth 50 million Euro/season, an increase of 5 million Euro/season.

Oliver Kahn, Chairman of the Board of Management of FC Bayern: "We are very happy that Deutsche Telekom have stood by FC Bayern's side for 20 years. Telekom stands for innovation in a multimedia world, for creativity, for forward thinking. Together, we have already experienced a unique success story. Our goal is to continue setting standards, in sports and beyond - and we have succeeded once again with this contract extension."

August 13. 2022: According to reports in Germany, Bayern München are on track to extend their sponsorship deal with Deutsche Telekom, meaning their shirts will carry the T logo until at least the end of the 25-26 season.

Bayern München to extend Deutsche Telekom Deal

Kings of the long-running shirt sponsorship deal, Bayern München, will reportedly prolong their agreement with Deutsche Telekom until the end of the 25-26 season, earning the club around €50 million a season. Sport Bild say the deal with be announced in the coming days. Their partnership began 20 years ago in the 02-03 season.

The logo worn on the chest was initially that of T-Mobile, then T-Com and T-Home, all subsidiaries or divisions of Deutsche Telekom. Since the 10-11 season, the suffix has been dropped and they've had just the letter T with one dot on the left and three on the right.

This logo has since been updated to a more symmetrical iteration with just one dot on either side of the T, but Bayern's 22-23 kits still feature the old logo as they had already been printed before the logo was changed. Before Deutsche Telekom, Bayern had long-lasting sponsorship deals with Opel, Iveco and Commodore.