No More New Balance: Panama Announce Reebok Kit Deal
Sep 16, 2022, by Pat
Panama yesterday announced that they had signed a kit deal with Reebok, who will replace current supplier New Balance in 2023.
The Panama x Reebok kit deal will run for four years according to the official announcement. Apart from that, no details about the partnership were given.
Panama will not take part at 2022 World Cup as Costa Rica overtook them in the later stages of the CONCACAF qualifiers. Therefore, the upcoming friendlies against Bahrain on September 27th and Saudi Arabia on November 10th will likely be the final two times we will see the Panama national football team in New Balance kits.
Panama New Balance kits - 2015 - 2021 (via Football Kit Archive)
Reebok were finally sold by Adidas in March and there've been rumors about a return to football for the brand in the form of a deal with Brazilian side Botafogo. That one didn't materialize yet and so the Panama deal is the first to be announced by the brand, who most recently sponsored a football team in the mid-2010s.
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Swansea City 26-27 Home Kit Released
Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.
Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
Jagiellonia Białystok 26-27 Away & Third Kits Released
Polish Ekstraklasa club Jagiellonia Białystok and technical supplier Macron have officially launched the club's new away and third kits for the 26-27 season. Designed in collaboration with kit creator w_kitz, both jerseys celebrate local heritage and regional identity.
The Jagiellonia Białystok 26-27 away kit comes in an off-white colorway paired with deep burgundy trim. Drawing inspiration from the traditions of the historical Jagiellon dynasty, the jersey features a classic polo collar with button detailing, subtle tonal jacquard elements, and monochrome burgundy logos alongside the club crest.
Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
Grenoble Foot 38 26-27 Home Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially revealed the club's new home jersey for the 26-27 season.
The Nike GF38 26-27 home shirt features a half-and-half design split between bright royal blue and dark navy. The split extends across the front and alternating sleeves, while a subtle tonal chevron graphic runs across the front body. Clean white details feature on the V-neck collar, sleeve cuffs, Nike Swoosh, and Carrefour front shirt logo.
Adding a touch of local identity, the quarterly coat of arms of the historical Dauphiné region is placed on the upper back just below the collar. The new kit is now available through the club's official boutique.
Atlético Madrid Launch Special Over the Pitch Nameset
Atlético Madrid have teamed up with South Korean football culture studio Over the Pitch to reveal a special custom nameset collaboration. Building on their established partnership through the Atleti Creators Club, the new release introduces custom typography and back-of-shirt graphics rooted in traditional Korean heritage.
The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
TSV Havelse 26-27 Home Kit Released
German club TSV Havelse has revealed its new home kit for the 26-27 season. Manufactured by Nike, the new shirt adopts a very simple design for the club's upcoming 3. Liga campaign.
The TSV Havelse 26-27 home jersey is predominantly red with a standard V-neck collar. A white Nike Swoosh is located on the right chest, while the club's official crest sits on the left.
Al Nassr Announce HUMAIN as New Main Kit Sponsor
Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.
Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.