Reebok To Return To Football?? Possible Deal with Botafogo In The Works

Reebok could be on the verge of making a comeback to football in a deal with Botafogo.

New Botagofo Owner Cancels Club Kit Deal & More Sponsor Deals, Has Links to Reebok




The news comes from comments made by the Brazilian club’s majority shareholder, John Textor, who explained that he cancelled the club’s deal with Volt Sportswear due to concerns over the limited distribution that they were offering. The deal was due to commence this year, taking over from Kappa, but Textor is determined to strike a deal with a brand that has a global distribution network. Thanks to @mantosdofutebol on Twitter for the tip off.

Reebok's last football kit was released in the 2013-14 season

Reebok shirts have not been seen on a football pitch since the 13/14 season, when Bloemfontein Celtic wore Reebok strips in the South African Premier Division, with the brand since withdrawing from the sport completely. Adidas had owned Reebok since 2006 but sold the brand to Authentic Brands Group for somewhere in the region of $2.1 billion in August 2021. It is John Textor’s business links to the CEO of Authentic Brands Group, Jamie Salter, which could be the catalyst for Reebok’s return to the sport with Botafogo as their first new team.


Botoafogo's most recent kit produced by Kappa and the last Reebok kit used in competition, Bloemfontein Celtic away 13/14

In a video with a Botofaogo Youtube channel, Textor discussed the search for a new technical sponsor, saying that Reebok “have a desire to re-enter football” and Authentic Brands Group “have huge global distribution of stores, it’s potential that we could end up working with someone like that, who would not only bring a great brand with a desire to get back into football, but who also have great global distribution.”


John Textor speaks about the potential Reebok deal from the 4 minute mark onwards

“Certainly we’re going to talk to Reebok, but we’re also going to talk to the other major brands, Puma, Adidas, Nike…”

He says that “The most important brand should always be the Botafogo brand, not the Nike swoosh or the Puma cat, but those brands give you big distribution and big exposure and that’s really what we’re talking about.”

Deal To Be Not Anounced Not Before 2020? Liverpool & Nike Win Court Battle Against New Balance

The matter of selling shirts worldwide is a major motivating factor for clubs when agreeing deals with brands. A similar concern about global exposure and distribution was cited by Liverpool when they made the switch from New Balance to Nike, which led to a court case that Liverpool and Nike won.

After a long absence from the game, it would be very interesting to see what kind of designs Reebok would come up with if they were to make a comeback. In the 90s and 2000s they produced some iconic kits for the likes of Chile, Argentina, Liverpool and Fiorentina, before fading gradually out of sight completely. They had been rumoured to become AS Roma’s new kit supplier before New Balance signed a contract with the Giallorossi last summer.

Closer Look: Classic Reebok 1990s Kits

Would you be happy to see Reebok kits on the pitch and in the shops again? Have you got a favourite shirt of theirs from their glory days? Let us know in the comments.
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