AS Roma to Become Adidas Elite Team?

On 13 November 2022, we confirmed that Adidas will sign Italian club AS Roma. Now we have received more concrete info on which treatment Roma will get from the Three Stripes for the 2023-2024 season.

Like all big brands, Adidas have different levels of sponsorship for their football clubs. Elite (top-tier), Premium (second-tier), Standard (third-tier), 3rd Party (fourth-tier), and no direct contract (lowest tier).

Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated

AS Roma to Become Adidas 'Premium' Club - Second Level

Roma will not become one of Adidas' 5 Elite clubs but will be on the brand's second level. This means that Roma will have a similar treatment as Ajax, Celtic, River Plate, and Flamengo. What does this mean concretely?

Roma will get not authentic jerseys

Roma to Get Bespoke Kits But No Authentic Jerseys For the 2023-2024 Season

Roma will receive bespoke home & away kits from Adidas (and probably also a bespoke third kit) and a bespoke training and pre-match collection.

Roma will not get Adidas authentic jerseys, and will also not get one of the Adidas 23-24 third Lifesytker (sponsorless) jerseys. AS Roma will probably also not get any of the other collections that are exclusive for the Adidas Elite teams, such as remake jerseys.

Adidas may give select special collections to Roma, depending on salesHowever, there is a chance that Adidas will give Roma more items and better treatment depending on the success of the club and sales in the future.

Adidas AS Roma Treatment - Second-Tier (Premium Level)

  • Below Arsenal, Bayern, Juventus, Man Utd & Real Madrid
  • Same level as Ajax, Celtic & River Plate
  • Bespoke home and away jerseys
  • No authentic kits available to buy
  • No collections that are exclusive for Elite teams like remake kits and sponsorless third kits

The first-ever Adidas Roma kits of the partnership launch in July 2023.

Would you have expected Roma to be a second-tier Adidas team? Do you like that Roma will get Adidas kits from the 23-24 season? Comment below.