Confirmed: AS Roma Are No Adidas Elite Team
For the 2023-2024 season, Adidas signed historic Italian club AS Roma. Now it is confirmed which treatment Roma get from the Three Stripes for the 2023-2024 season, and it is not the brand's top.
Like all big brands, Adidas have different levels of sponsorship for their football clubs. Elite (top-tier), Premium (second-tier), Standard (third-tier), 3rd Party (fourth-tier), and no direct contract (lowest tier).
AS Roma to Become Adidas 'Premium' Club - Second Level
Adidas are reportedly paying Roma only €5 million per season, which is much less than the Adidas top teams get (40-100 million Euro). Adidas will supply kits for their men's, women's, youth, and esports teams.
Roma did not become one of Adidas' 5 Elite clubs but will be on the brand's second level. This means that Roma have a similar treatment as Ajax, Celtic, River Plate, and Boca Juniors. But what does this mean concretely?
Roma get not authentic jerseys
Roma Get Bespoke Kits But No Authentic Jerseys For the 2023-2024 Season
Roma receive bespoke home, away, and third kits from Adidas, plus a bespoke training collection.
Roma did not get Adidas authentic jerseys, and will also not get one of the Adidas 23-24 third Lifestyler (sponsorless) jerseys. AS Roma will probably also not get any of the other collections that are exclusive for the Adidas Elite teams, such as remake jerseys.
The Roma 2023-2024 kits feature the brand's replica Areoready technology and stitched logos.
Adidas may give select special collections to Roma, depending on sales
However, there is a chance that Adidas will give Roma more items and better treatment depending on the success of the club and sales in the future.
AS Roma 23-24 Kits - 100% Bespoke Designs But Only Available as "Replica", Players Also Wear Replica
AS Roma 23-24 Pre-Match Jersey - Based on Adidas Teamwear Template
The Adidas AS Roma 2023-2024 (pre-mach) jersey is inspired by the iconic Adidas design of 1988. The Adidas A.S.Roma 2023-2024 football shirt combines a red base with white logos and a subtle geometric design.
1988-Inspired: Adidas AS Roma 23-24 Pre-Match Jersey Revealed
AS Roma 23-24 Training Kit - Custom Colorway
The Adidas AS Roma 23-24 training football shirt has a stylish design in black, combined with AS Roma's red and orange-yellow colors. It has a black body, orange-yellow logos, and red sleeves.
Adidas AS Roma 23-24 Training Kit Revealed
Adidas AS Roma Treatment - Second-Tier (Premium Level)
- Below Arsenal, Bayern, Juventus, Man Utd & Real Madrid
- Same level as Ajax, Celtic. Boca, River Plate and other "Premium" teams
- Bespoke home, away and third jerseys
- No authentic kits available to buy
- No collections that are exclusive for Elite teams like remake kits and sponsorless third kits
The first-ever Adidas Roma kits of the partnership were launched in July 2023.
Would you have expected Roma to be a second-tier Adidas team? Do you hope that the club will get authentic kits from the 2024-2025 season, even though it is (very) unlikely? Comment below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
https://x.com/RCLens/status/2062837000172962224
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
Mexico Ruins Retro EQT Jacket with Sponsor Placement
The Adidas Mexico 2026 World Cup EQT track jacket has officially made its real-world debut, but the on-player reality has left many fans disappointed, as highlighted by Tigres and Mexico kit experts @TigersJersey.
While the core design faithfully recreates the iconic 1990s Equipment aesthetic with its bold black, green, white, and red color-blocking, the Mexican Football Federation has plastered the front of the garment with corporate sponsors. The logos for AT&T, Amazon, Coca-Cola, and Caliente.mx have been heavily applied across the midsection, disrupting the 3 bars.
This is surely because of sponsor guidelines and contracts, but they should have find a better solution here.
Norway Shares Striking Viking-Themed Squad Photo for 2026 World Cup
The Norwegian national football team has released a Viking-inspired group photograph via its official channels to mark preparations for the 2026 FIFA World Cup.
Captured by renowned photographer David Yarrow in Oslo, the image shows the squad in authentic attire assembled beside a fjord, with longboats in the background, reflecting the country's historical narrative and the supporters' Viking row tradition.
Norway returns to the World Cup for the first time since 1998, led by captain Martin Ødegaard and star striker Erling Haaland. The photoshoot took place last weekend, with Ødegaard digitally added after he was unavailable due to the Champions League final. A separate image including coaching and technical staff was also produced.
The NFF embraced the theme to highlight team unity and cultural heritage as the squad prepares for the tournament in Canada, Mexico and the United States.
