Confirmed: AS Roma Are No Adidas Elite Team
Aug 24, 2023, by Chris
For the 2023-2024 season, Adidas signed historic Italian club AS Roma. Now it is confirmed which treatment Roma get from the Three Stripes for the 2023-2024 season, and it is not the brand's top.
Like all big brands, Adidas have different levels of sponsorship for their football clubs. Elite (top-tier), Premium (second-tier), Standard (third-tier), 3rd Party (fourth-tier), and no direct contract (lowest tier).
AS Roma to Become Adidas 'Premium' Club - Second Level
Adidas are reportedly paying Roma only €5 million per season, which is much less than the Adidas top teams get (40-100 million Euro). Adidas will supply kits for their men's, women's, youth, and esports teams.
Roma did not become one of Adidas' 5 Elite clubs but will be on the brand's second level. This means that Roma have a similar treatment as Ajax, Celtic, River Plate, and Boca Juniors. But what does this mean concretely?
Roma get not authentic jerseys
Roma Get Bespoke Kits But No Authentic Jerseys For the 2023-2024 Season
Roma receive bespoke home, away, and third kits from Adidas, plus a bespoke training collection.
Roma did not get Adidas authentic jerseys, and will also not get one of the Adidas 23-24 third Lifestyler (sponsorless) jerseys. AS Roma will probably also not get any of the other collections that are exclusive for the Adidas Elite teams, such as remake jerseys.
The Roma 2023-2024 kits feature the brand's replica Areoready technology and stitched logos.
Adidas may give select special collections to Roma, depending on sales
However, there is a chance that Adidas will give Roma more items and better treatment depending on the success of the club and sales in the future.
AS Roma 23-24 Kits - 100% Bespoke Designs But Only Available as "Replica", Players Also Wear Replica
AS Roma 23-24 Pre-Match Jersey - Based on Adidas Teamwear Template
The Adidas AS Roma 2023-2024 (pre-mach) jersey is inspired by the iconic Adidas design of 1988. The Adidas A.S.Roma 2023-2024 football shirt combines a red base with white logos and a subtle geometric design.
1988-Inspired: Adidas AS Roma 23-24 Pre-Match Jersey Revealed
AS Roma 23-24 Training Kit - Custom Colorway
The Adidas AS Roma 23-24 training football shirt has a stylish design in black, combined with AS Roma's red and orange-yellow colors. It has a black body, orange-yellow logos, and red sleeves.
Adidas AS Roma 23-24 Training Kit Revealed
Adidas AS Roma Treatment - Second-Tier (Premium Level)
- Below Arsenal, Bayern, Juventus, Man Utd & Real Madrid
- Same level as Ajax, Celtic. Boca, River Plate and other "Premium" teams
- Bespoke home, away and third jerseys
- No authentic kits available to buy
- No collections that are exclusive for Elite teams like remake kits and sponsorless third kits
The first-ever Adidas Roma kits of the partnership were launched in July 2023.
Would you have expected Roma to be a second-tier Adidas team? Do you hope that the club will get authentic kits from the 2024-2025 season, even though it is (very) unlikely? Comment below.
Chilean League Kit Rules Could Force Colo-Colo Signing Vozinha to Drop Famous Nickname
Cabo Verde goalkeeper Vozinha, who recently reached an agreement to join Chilean giants Colo-Colo following his standout performances at the 2026 World Cup, is facing an unexpected jersey regulation issue. According to official regulations enforced by the National Professional Football Association of Chile (ANFP), players are strictly forbidden from displaying nicknames on the back of their match shirts.
Under current league kit rules, players are only permitted to wear their official paternal or maternal surnames, optionally accompanied by a first initial. For the 40-year-old goalkeeper—whose full legal name is Josimar José Évora Dias—this mandate means his shirt would be restricted to reading Évora, Dias, or Évora Dias instead of the famous Vozinha name he has worn throughout his career.
Because the Vozinha name gained widespread global recognition during the tournament, Colo-Colo is concerned about the negative impact on shirt sales and marketing. The club has officially submitted a request to the ANFP seeking a special exemption, hoping to allow the goalkeeper to keep his familiar nickname on his official match kits.
Calvin Harris Debuts Adidas Liverpool 26-27 Away Kit On Stage in Ibiza
Global music icon and dedicated Liverpool supporter Calvin Harris provided fans with an unexpected early look at the club's new Adidas 26-27 away kit. During his headline DJ set at Ushuaïa Ibiza, Harris took to the stage wearing the jersey, giving the public a live glimpse at the retro-inspired design.
The 26-27 away jersey features a clean white base with red and grey detailing, drawing direct inspiration from Liverpool's away strips of the mid-1980s.
Granada CF 26-27 Home Kit Released
Granada CF and Adidas have officially unveiled the club's home kit for the 26-27 season. The new Granada 26-27 home shirt features traditional red and white horizontal hoops designed with noticeably wider bands than in recent years. A royal blue classic polo-style collar, matching blue Adidas Three Stripes across the shoulders, and blue brand detailing add contrast to the design. The new kit is completed with blue shorts and white socks.
Newcastle United 26-27 Goalkeeper Shirt Shipped With Wrong Crest Error
A manufacturing error has surfaced regarding Newcastle United's 26-27 goalkeeper kit. While the grey jersey was officially designed to feature the club's circular retro crest alongside the Adidas Trefoil logo, some supporters received shirts featuring Newcastle's standard modern badge instead.
Images shared on social media show the grey Adidas shirt fitted with the present-day coat-of-arms crest rather than the intended vintage round badge worn by players on the pitch. The mistake appears to have affected a small initial batch of production units before the issue was identified prior to full retail distribution.
Societas 1860 München 26-27 Kit Colors Leaked
Following the official announcement of local Munich brand Societas as TSV 1860 München's new kit supplier, early production details have leaked, revealing the color palette planned for the 26-27 season. A leaked care label graphic from the manufacturer shows three main fabric swatches that will form the foundation of the club's new kit set: classic light blue and white, black, and a muted light green.
The tag design prominently features the historical "FA 1860" oval crest alongside the Societas logo. This switch to the historical football department crest comes as a result of ongoing trademark disputes surrounding the traditional lion badge, which prevented 1860 München from using their regular logo on new apparel for the upcoming campaign.
With light blue retaining its role for the traditional home shirt, the black and green swatches indicate dark away and unique third kit options for the 26-27 campaign. Societas, known for its fashion-forward approach and prior special-edition collaborations with the club, officially takes over manufacturing duties on a three-year contract following the end of the previous Joma deal.
River Plate 26-27 Home Kit Released
Adidas and River Plate have officially launched the club's new home kit and full collection for the 26-27 season. The home jersey retains River Plate's iconic white base with the traditional red diagonal sash across the chest, complemented by sleek black detailing. Alongside the primary uniform, the full 26-27 range includes black shorts, a light green goalkeeper shirt, retro-inspired track jackets, training tops, and lifestyle accessories.
Heidenheim 26-27 Third Kit Released
German club 1. FC Heidenheim and Puma have officially unveiled the team's new third kit for the 26-27 season. The shirt features a clean white base adorned with vertical red pinstripes running down the front. Red trim accents the collar and sleeve cuffs, while the Puma logo, main sponsor MHP logo, and club crest are all rendered in red to complete the simple design.
