Many Players Lost, But Nike Still Lead 2022 World Cup Boots Battle
Nov 26, 2022, by Chris
The 2022 World Cup battle is not only fought for the national football kits but also for the boots worn by the best players. We take a look at the football boots of the 2022 FIFA World Cup, in cooperation with Football Boots DB and with some infographics by French football equipment specialists Footpack.
Check out all 2022 World Cup boot statistics and lineups on Football Boots DB
Nike have lost around 100 important players since 2018
2022 World Cup Football Boots Brand Battle
The 2022 World Cup soccer cleats battle is clearly lead by Nike, who supply almost exactly half of the players (49%). Adidas come second with 35%, while Puma follow third with 12%.
However, while Nike still make the boots for the majority of the World Cup players in 2022, the Swoosh were much more dominant four years ago. In the 2018 World Cup, Nike supplied 63% of all players.
Why have Nike lost so much percentage? The reason is simple - Nike did end/not extend the contracts with very many of the world's best (but also expensive) footballers, including Neymar, Sergio Ramos (not nominated), Saka, Coman, Alex Sandro, Weah, Ederson, and many more.
Puma have more than doubled their players
Meanwhile, Puma have gained space. Puma have more than doubled the number of players, from 5% to 12,5%. Adidas also won more players than they lost.
Apart from the Big 3, the small brands again play a quite small role, with less than 5% of all players. New Balance are certainly the leader of the rest. They supply Raheem Sterling, Bukayo Saka, and Timothy Weah (Sadio Mane is out with an injury).
2022 World Cup Top Goalscoring Boot Silos - As of November 25
The 2022 World Cup Top Goalscoring Brands reveal that Adidas and New Balance players had a good start in the tournament. Adidas lead the goal battle with 19 goals ahead of Nike (18 goals). New Balance players scored four goals in the first group matchday.
In terms of boot silos, the Adidas X Speedportal leads ahead of the Nike Zoom Mercurial, and the Puma Ultra Ultimate.
2022 World Cup Boot Lineups
2022 World Cup - Popular Players By Boots
When we look at the players most people have checked out on Football Boots DB, Nike again lead ahead of Adidas. But the smaller brands are attracting particular interest, with Raheem Sterling and Trent Alexander-Arnold both in the top 15.
Check out all 2022 World Cup boot statistics and lineups on Football Boots DB
Do you think Nike will continue to lose players in the future? Comment below.
No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.
Club Africain 26-27 Third Kit Released
Following the unveiling of their home kit earlier two weeks ago, Tunisian giants Club Africain and technical sponsor Kelme have officially launched the club's new third kit for the 26-27 campaign.
The Kelme Club Africain 26-27 third jersey delivers a sleek and stealthy design, featuring a black base elevated by an intricate tonal graphic pattern with calligraphic undertones across the front and sleeves. Strong contrast comes via the classic fold-over collar, styled in red with thin white tipping, matched by solid red sleeve cuffs. Below the rear collar, the shirt includes the club motto "Beyond the last breath" stamped in red.
The shirt is finished with white details for the Kelme paw logo and front sponsor Ooredoo, sitting alongside the traditional red and white Club Africain crest. Matching black shorts and socks complete the full look for the Tunisian side.
Adidas Marseille 27-28
No more Puma - the return of the Three Stripes. More about the Marseille 27-28 kits very soon on Footy Headlines (and already on Kit Creator).
Boca Juniors Tribute: Sint-Truiden 26-27 European Kit Released
Belgian Pro League club Sint-Truidense VV has officially unveiled its new European kit for the 26-27 season, produced by regional brand Olympic. The special strip was revealed during the premiere of the club documentary 'Expeditie Kanarie: de weg naar Europa' at CC De Bogaard, celebrating STVV's historic first qualification for the main stages of European competition in club history.
The Olympic Sint-Truiden 26-27 European jersey draws heavy inspiration from Boca Juniors while paying tribute to the club's iconic late-1980s 'BT-shirt'. It features a royal blue base highlighted by a bold yellow horizontal chest band that accommodates the Maruhan sponsor logo. The STVV crest and Olympic branding are centered neatly above the chest stripe, complemented by yellow trim along the V-neck collar and sleeve cuffs. Matching blue shorts and yellow socks complete the look.
Sint-Truiden will wear the new kit throughout their 26-27 UEFA Conference League league phase campaign, where their fixtures include matchups against Ajax, Hajduk Split, SK Brann, FC Midtjylland, FC Lugano, and FC Iberia 1999 Tbilisi.
