Milan x Koché 22-23 Fourth Kit Released
Feb 26, 2023, by Chris
Update: Three days after the launch, AC Milan debut their special 2022-2023 Koché Puma fourth kit in a 2-0 victory against Atalanta. It was the first and only time for the kit to be worn on the pitch.
AC Milan 2022-2023 Fourth Kit - On-Pitch Debut
A.C. Milan and Puma today released a special shirt for the 2022-2023 season, in cooperation with Koché. Milan is set to debut the special-edition 4th kit in the Serie A vs Atalanta on Sunday, February 26, 2023.
Koché are a fashion brand established in Paris by Christelle Kocher in 2015. Koché fight for values of openness in fashion: diversity and inclusivity of genders.
Puma Milan x Koché 2023 Special Kit
This is the A.C. Milan 2023 special jersey, made by Puma.
The Puma Koché Milan 2023 special shirt boasts a one-of-a-kind design. The team's classic black and red striped shirts are "reinterpreted in digital 8-bit glory".
The Fourth jersey places Club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because "the game is never over"
The Puma Koché A.C. Milan 2023 special jersey features a black Polo collar, further mixing the innovative and traditional style.
"Pixels are the atoms of digital images. They can be reminiscent of 8-bit games, nostalgic early internet graphics and take a contemporary form in the shape of Crypto punks, which are at the center of pop culture today," said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. "The idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel."
Puma x Koché x Milan 2023 Special Goalkeeper Kit
This is the A.C. Milan 2023 special keeper jersey, made by Koché.
The Puma Milan Koché 22-23 fourth keeper kit is gold/black with the same pixelated design but more subtle.
Puma x Koché x Milan 2022-2023 Special Pre-Match Jacket
A much more sophisticated look, the Puma x Milan x Koché 22-23 fourth pre-match jacket is black with gold logos. It has "no design" at all.
The Koché A.C. Milan 2023 special jersey is available to buy for 90 Euro replica/140 Euro authentic via Puma's official online store. Milan want an extra 5 Euro for the replica kit (95 Euro) and a massive extra 20 Euro for the authentic kit (160 Euro).
Made by Koché. What's your opinion on Milan's special kit? Comment below.
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All brandings on the jersey, including the Joma logo, main sponsor QIB, and the Al Rayyan SC club crest, are executed in monochrome dark green. A dedicated 1967 tag pays tribute to the club's founding year. Matching off-white shorts with green side inserts and coordinated socks complete the kit.
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