No More Nike: RB Leipzig Annouce Puma Kit Deal
Feb 27, 2024, by Dewa
- New Kit Supplier: RB Leipzig will switch from Nike to Puma as their kit supplier beginning July 1, 2024 for the 2024-25 season.
- Financial Advantage: The 10-year Puma deal is worth up to €150 million, a significant increase from their previous €60 million deal with Nike.
- Key Influencer: Former RB Leipzig sporting director, and now CEO of Red Bull, Oliver Mintzlaff, who has prior ties to Puma may have influenced the deal.
Update: RB Leipzig has officially announced a long-term partnership with Puma. Puma will be Leipzig's kit supplier from 1 July 2024 and RB Leipzig players will wear Puma kits from the 2024-25 season.
🤝 PUMA wird neuer Ausrüster von RB Leipzig!@pumafootball wird ab dem 01. Juli 2024 als „Exclusive Partner“ alle Teams der Roten Bullen ausstatten.
— RB Leipzig (@RBLeipzig) February 27, 2024
Update: Footy Headlines can confirm that Leipzig will leave Nike for Puma. We expect the deal to be officially announced very soon - Red Bull's Austrian club, Red Bull Salzburg, has already made its deal with Puma official.
Bundesliga outfit RB Leipzig will reportedly have Puma as their new kit manufacturer, replacing Nike, starting next year.
Valid From 24-25 Season: Puma Deal Financially Better Than Nike for RB Leipzig
According to reports from Germany, Leipzig have reached an agreement with Puma to sign a 10-year deal once their current deal with Nike expires in 2024.
The new agreement will be financially better for the Bundesliga side as they should earn up to €150m during the span of their contract.
That new deal is undoubtedly an upgrade from their previous contract with Nike which only earn them €60m also for 10 years.
Leipzig signed with Nike back in 2014 and that deal apparently won't be renewed as they are reaching the final year of their contract. The Red Bulls opt to sign with Puma instead and follow the footstep of other top teams such as Borussia Dortmund, AC Milan, and Manchester City.
Ex-Leipzig Sporting Director Minztall Plays a Part in the Future Puma Deal?
The Bundesliga's upcoming deal with Puma might not be a surprise considering their former Sporting Director Oliver Mintzlaff have a connection with the sportswear company. Mintzlaff used to work for the German-based company from 2000 to 2008 and still maintains a good relationship to this date.
Mintzlaff currently has a bigger role as he has been appointed as one of the CEO's of Red Bull group, Leipzig's parent company.
The CEO's presence potentially plays a part in Leipzig's decision to collaborate with Puma for the next 10 years.
Leipzig will certainly hope their upcoming deal with Puma can give them more sporting joy. During their time with Nike, until this season they only managed to win one major trophy, the DFB Pokal in the 2021-22 season.
RB Leipzig Kit History
Signing with Leipzig with also be a positive move for Puma to improve their market in the Bundesliga. For this season, the German sportswear only have two teams, Borussia Dortmund and Borussia Monchengladbach under contract.
Puma's Future Deal With RB Leipzig - Fact Sheet
- Duration: 10 years (2024-25 until 2034-35)
- Previous Kit Partner: Nike (partnership lasted 10 years)
- RB Leipzig should earn up to €150m (€15m/year) from the Puma deal
- In the previous deal with Nike, Leipzig 'only' earned €60m (€6m/year)
What do you think about RB Leipzig's switch from Nike to Puma? Comment below.
Swansea City 26-27 Home Kit Released
Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.
Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
Jagiellonia Białystok 26-27 Away & Third Kits Released
Polish Ekstraklasa club Jagiellonia Białystok and technical supplier Macron have officially launched the club's new away and third kits for the 26-27 season. Designed in collaboration with kit creator w_kitz, both jerseys celebrate local heritage and regional identity.
The Jagiellonia Białystok 26-27 away kit comes in an off-white colorway paired with deep burgundy trim. Drawing inspiration from the traditions of the historical Jagiellon dynasty, the jersey features a classic polo collar with button detailing, subtle tonal jacquard elements, and monochrome burgundy logos alongside the club crest.
Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
Grenoble Foot 38 26-27 Home Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially revealed the club's new home jersey for the 26-27 season.
The Nike GF38 26-27 home shirt features a half-and-half design split between bright royal blue and dark navy. The split extends across the front and alternating sleeves, while a subtle tonal chevron graphic runs across the front body. Clean white details feature on the V-neck collar, sleeve cuffs, Nike Swoosh, and Carrefour front shirt logo.
Adding a touch of local identity, the quarterly coat of arms of the historical Dauphiné region is placed on the upper back just below the collar. The new kit is now available through the club's official boutique.
Atlético Madrid Launch Special Over the Pitch Nameset
Atlético Madrid have teamed up with South Korean football culture studio Over the Pitch to reveal a special custom nameset collaboration. Building on their established partnership through the Atleti Creators Club, the new release introduces custom typography and back-of-shirt graphics rooted in traditional Korean heritage.
The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
TSV Havelse 26-27 Home Kit Released
German club TSV Havelse has revealed its new home kit for the 26-27 season. Manufactured by Nike, the new shirt adopts a very simple design for the club's upcoming 3. Liga campaign.
The TSV Havelse 26-27 home jersey is predominantly red with a standard V-neck collar. A white Nike Swoosh is located on the right chest, while the club's official crest sits on the left.
Al Nassr Announce HUMAIN as New Main Kit Sponsor
Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.
Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.