Paris Saint-Germain & All Other Teams Wear Horrific Sponsors in 22-23 Coupe de France
Jan 16, 2023, by Chris
- Coupe de France Sponsors: All teams in the Coupe de France must wear streamlined sponsors, which include Betfred (away teams), Crédit Agricole (home teams), Intermarché, and Crédit Agricole on the sleeve.
- Kit Rules: The Coupe de France has unique rules requiring all teams to replace regular sponsors with tournament-specific streamlined sponsors.
- Small Team Kits: Many smaller teams in the tournament utilize Nike teamwear kits, specifically the Nike Challenge IV this season.
Like in previous years, the Coupe de France sees horrific sponsors worn by all teams.
The French Cup, also known as the Coupe de France, is France's oldest and second-most important soccer tournament (after the Ligue 1). It is organized by the French Football Federation and is open to all amateur and professional soccer teams in the country. However, the Coupe de France also has some of the strangest kit rules in the world, as explained last year.
Teams Wear Streamlined Sponsors in Coupe de France
Due to Coupe de France rules, all teams must ditch their regular sponsors for streamlined sponsors in the Coupe de France. This is a unique feature of the French Cup, as it is not common to see all teams wearing the same sponsors.
Betfred, a British bookmaker, and Crédit Agricole, a French retail bank, are the main sponsors of the tournament and are prominently displayed on the front of the shirt (Betfred for away teams, Crédit Agricole for home teams).
Many small teams wear the Nike Challenge 4 teamwear kit this year
Additionally, Crédit Agricole are also featured as sleeve sponsor, while Intermarché, a French supermarket, are featured on the shorts and the back of the shirt.
The Betfred logo actually could work pretty well with the PSG away kit. however, it is not in the middle of the white space, for whatever reason.
Small Teams Wear Teamwear Kits Provided by Nike
Another interesting aspect of the Coupe de France tournament are the kits of many small teams. Teams can decide to have their kits provided by Nike. For the 22-23 season, teams were provided with the brand-new Nike Challenge IV teamwear kit.
Could you imagine this for other traditional cups like the FA Cup, Copa del Rey, or DFB Pokal? Let us know in the comments below.
Ismael Saibari to Wear Number 34 at Bayern Munich in Tribute to Abdelhak Nouri
Newly signed FC Bayern Munich midfielder Ismael Saibari has chosen to wear the number 34 shirt for the 2026-27 season as a heartfelt tribute to his friend Abdelhak Nouri. Nouri, who wore the number 34 during his time at Ajax, suffered a cardiac arrhythmia on the pitch in 2017, leaving him with severe and permanent brain damage. Explaining his choice, Saibari stated that he wants to support Nouri, noting that while he survived, he has been unable to move without assistance since the tragic incident. By taking on Nouri's final squad number, Saibari joins a list of players across Europe who have honored the former Ajax talent.
Official: Chivas Announces Nike Kit Deal
Mexican powerhouse Chivas has officially announced that Nike will become the club's new kit supplier, starting from the Apertura 2026 tournament (2026-27 season). The announcement was made under the slogan "Futuro Sagrado" and marks the end of Chivas' decade-long partnership with Puma. This deal also sees Nike return to sponsoring a major club in the Mexican Liga MX.
Fans will not have to wait long to see the first designs from the new partnership. The inaugural Nike Chivas 2026-27 uniforms are scheduled to be officially presented on July 18, 2026, just ahead of the team's match against Toluca. The announcement has already generated significant excitement among the fanbase, who are eager to see the iconic Swoosh featured alongside the famous red and white stripes.
Nike Total 90 III 'Croatia' Shoes Released
Nike has released a special edition of the iconic Total 90 III silhouette, dedicated to the Croatian national team.
The Nike Total 90 Checkered 'Croatia' features a striking red and white checkered design across the upper, directly inspired by the famous home kits of the Croatian national team. The classic T90 branding remains prominent on the shoe, maintaining the distinctive look of the original football boot. This release transforms the classic silhouette into a lifestyle sneaker, capitalizing on the ongoing trend of retro football footwear.
The Nike Total 90 III 'Croatia' sneakers have been available on Nike.com and select retailers since late June 2026.
This launch is part of a broader revival of the Total 90 line throughout 2026, which has included various re-releases and high-profile collaborations.
Reebok's First German Kit: Hansa Rostock 26-27 Home Kit Released
Following the announcement of their new partnership back in March, Hansa Rostock and Reebok have officially unveiled the club's new 2026-27 home kit. This release is particularly notable as it marks Reebok's first-ever stint as a kit supplier for a German football club, taking over from previous supplier Mizuno.
The Reebok Hansa Rostock 2026-27 home shirt draws heavy inspiration from the club's history, specifically the legendary "Travimpex" kit from the 1993-94 season. It features the traditional blue and white vertical stripes, interrupted by a distinct white chest block that houses the main sponsor logo. The classic Reebok vector logo is placed on the right chest, complementing the traditional club crest on the left.
Designed in collaboration with club members and fans, the Hansa Rostock 2026-27 home kit successfully combines a retro aesthetic with modern details. The new kit is available to purchase starting July 1, 2026.
Neftci PFK 26-27 Away Kit Released
Following the release of their classic black and white striped home shirt in late June, Azerbaijan Premier League side Neftci PFK have now unveiled their new Kappa away kit for the 2026-27 season. The new Neftci PFK 2026-27 away jersey introduces an often seen black and gold look.
Torquay United 26-27 Third Kit Released
Torquay United have officially launched their new 2026-27 third kit, manufactured by VX3. The shirt features an "English Riviera" theme, paying homage to the club's coastal location and encouraging fans to take a piece of the local area wherever they go.
Nike AFC Richmond Ted Lasso Season 4 2026 Kit Released
AFC Richmond will get a new kit for the highly anticipated fourth season of Ted Lasso. The design imagines how the fictional club's gear could evolve while staying true to its established identity and its partnership with Nike.
The Richmond 2026 kits features AFC Richmond's traditional blue and red color scheme, applying it in a half-and-half design separated by a thin yellow line.
A subtle all-over logo pattern rounds off the look.
New Balance West Ham 26-27 Home Kit Teased - No More Umbro
West Ham United have officially teased their new 2026-27 home kit, giving fans a first glimpse at their inaugural release with new kit supplier New Balance. The club posted a close-up image of the shirt on social media today, signaling that a full reveal is imminent. This marks the beginning of West Ham's partnership with New Balance, who take over from previous long-term supplier Umbro.
The teaser image highlights several key design elements of the new shirt. Most notably, the kit features a distinct checker pattern on the collar and sleeve cuffs, adding a bespoke touch to the classic claret and blue colors. The close-up also reveals a textured fabric and a return to traditional sky blue sleeves.