8 in 2023: When All Premier League Shirt Sponsor Deals Expire
Thanks to the Athletic, we have an idea of which Premier League clubs will be on the hunt for a new shirt sponsor this summer. Check out the expiry dates of every club's deal below.
Premier League Shirt Sponsor Expiry Dates
Image courtesy of the Athletic.
Shirt sponsorship is a vital source of income for clubs. Along with qualification for and progress in various tournaments, it can affect their level of activity in the transfer market and therefore have a knock-on effect on the team's performances on the pitch. For kit fans however, how the sponsor logo looks on the jersey is equally important. Read on to find out when each Premier League club's deal expires, and who may be in the running to take over.
Arsenal - Fly Emirates - 2024
Fly Emirates have appeared on Arsenal's shirts since 2006 and has been extended several times. The current contract is up in 2024, so there's at least one more season left in this one. The club earn £40 million a season from the airline, but will be looking for improved terms for their next deal.
Aston Villa - Cazoo - 2023
Villa will definitely have a new sponsor for the 23-24 season. Cazoo will not be renewing this deal, or any of the others they started around Europe last summer, as their own financial difficulties mean they have had to cancel these commercial partnerships. Aston Villa have reportedly an agreement in place with betting firm BK8 for next season but fans want the club to reconsider.
Bournemouth - Dafabet - 2024
Bournemouth's deal with Dafabet will expire at the end of the next campaign so there will likely be no change until then.
Brentford - Hollywoodbets - 2023
The Bees are heading itno the final months of their current deal and should be able to negotiate something more lucrative from a new sponsor this summer thanks to their success in the Premier League since they gained promotion.
Brighton - American Express - 2031
American Express are in this one for the long haul. The company has its headquarters in Brighton and also bought the naming rights to their stadium in 2019. They will pay Brighton £100 million pounds in total over the duration of the deal.
Chelsea - Three - 2023
There was talk of this deal ending even sooner than planned last season amidst the sanctions on Chelsea's then owner, Roman Abramovich. That didn't happen in the end, but the current campaign looks sure to be the last one Chelsea fans will have to endure with the numeric logo on their kits.
Crystal Palace - Cinch - 2024 (at least)
Cinch came on board with Palace last season in what was announced as a multi-year deal, so there has to be at least one more season to go before it expires, possibly more.
Everton - Stake - 2024 (at least)
Like Palace, Everton also signed a "multi-year" deal with betting company Stake last summer, so 2024 is the earliest possible expiry date.
Fulham - W88 - 2023
Betting site W88 previously had one year partnerships with Wolves and Aston Villa, and they added Fulham to that list in 2022. The contract is up this summer so Fulham will be in the market for new sponsor.
Leeds - SBOTOP - 2024?
Another mysterious multi-year deal, but the Athletic expect this one to continue for another season. The value of that additional year will depend on whether or not Leeds are still a Premier League club by then.
Leicester - FBS - 2024
23-24 will be Leicester's third season with FBS on their shirts. The club earn £12 million a season from the trading firm.
Liverpool - Standard Chartered - 2027
Liverpool are Premier League champions when it comes to long running sponsorship deals. The last extension with British bank Standard Chartered means the partnership will continue until summer 2027, bringing in around £50 million per season. That means Liverpool will have had just two shirt sponsors over a 35 year stretch, Standard Chartered and Carlsberg.
Manchester City - Etihad Airways - ?
This £67 million a season deal was due to end in 2021 but has continued on the same terms. City are apparently searching for a replacement, but they also have the option to extend with Etihad, who it seems will stay on as sponsor for as long as it takes. The chairman of Etihad Airways, Mohamed Mubarak Al Mazrouei, is also a non-executive director at Manchester City.
Manchester United - TeamViewer - 2023
This contract was supposed to run until 2026 but United bought back the rights, essentially bringing the deal to a close this summer so they can find a new sponsor. However, if they can't agree terms that suit them with another company, there is an option of a one year extension with TeamViewer.
Newcastle United - Fun88 - 2023
Another case of club cutting the deal short in order to find a more lucrative offer. Newcastle's new standing as the world's richest club brings with it higher expectations, both in footballing success and commercial partnerships. A Saudi sponsor seems the most likely outcome for next season.
Nottingham Forest - None
Forest were holding out for an offer of at least £8 million a season last summer and refused to budge on their valuation. Nobody obliged, so they started the season with plain shirts before filling the void with the logo of charity association UNHCR. Staying in the Premier League should boost their chances of finding a suitor that meets their demands ahead of next season.
Southampton - Sportsbet - 2024
Sportsbet have paid Southampton £7.5 million a season since 2021, with next season being the final year of the partnership. Relegation to the Championship at the end of this campaign would see that fee reduced.
Tottenham - AIA - 2027
Four more years to go in this deal that's been in place since 2013. The value rose to £40 million a season after the most recent renewal in 2019.
West Ham - Betway - 2025
One of the longest betting shirt sponsorships in the Premier League. West Ham's deal with Betway is set to reach the 10 year mark at the end of the 24-25 season.
Wolves - Astropay - 2023
Astropay signed a one year deal with Wolves in summer 2022, so we could see a new logo on their shirts next year if the offer on an extension isn't forthcoming.
Are you hoping to see your team change sponsor in the summer? Let us know in the comments.
Vintage Football Shirts
from Cult Kits
2002/04 Manchester United Ronaldo #7 C/L Home Shirt (M) Nike
2006/08 England Away Shirt (S) Umbro
1994/95 Boca Juniors (Maradona) #10 *Reissue* BNWT Away (Multiple Sizes) Olan
2002 FC Tokyo Away Shirt (S) Adidas
2012/13 Manchester United Scholes #22 Home Shirt (M) Nike
2019/20 Everton Barkley #20 *Match Issue + Signed* Home Shirt (M) Umbro
1994 Club America Reusable Face Mask
1990 Adidas GK Template Shirt (M)
2004/05 AC Milan Shevchenko #7 Home Shirt (M) Adidas
1995/97 Adidas GK Template Shirt (L) Adidas
Adidas Leeds United 26-27 Retro Lifestyle Kit Leaked
Adidas Originals will release a retro collection for Leeds United. Recreated by kit insider @KamilBerberler using FIFA Kit Creator, this new lifestyle release promises a heavily nostalgic aesthetic.
The Adidas Leeds United 26-27 Originals shirt features a deep navy blue base, elevated by a tonal, all-over pattern made entirely of classic Adidas Trefoil logos. A strong vintage identity is established through the crisp white Trefoil and the club's universally beloved 'smiley' crest on the chest. The crest and colors are the same used for the Leeds 26-27 away kit, which is yellow, navy, and white.
The long-sleeve silhouette is finished with vibrant yellow shoulder piping, white Three Stripes down the arms, and thickly striped navy, white, and yellow cuffs.
Nike Cryo Shot Mercurial R9 Ronaldo Colorway Leaked - New Images
Nike has shared fresh detailed images of the Cryo Shot Mercurial R9 in the iconic Ronaldo colorway. The model reworks the classic Mercurial Vapor R9 silhouette, originally worn by the Brazilian star during the 1998 World Cup, as a lifestyle sneaker under the new Cryo Shot line.
The colorway uses Varsity Royal and Varsity Maize with metallic silver accents along with black and sail details. It carries the style code IQ8160-400 and will retail for $210.
The pair is scheduled to release on June 30, 2026, as part of Nike's Summer 2026 lineup that adapts multiple heritage football boots for everyday wear. What do you make of this new R9 version? Let us know in the comments.
Thanks to @vladieboi
FC Isle of Man 2026-29 Home Kit Unveiled
FC Isle of Man has introduced its new home kit for the 2026-29 seasons. The design, produced by Hope & Glory, features the club's red and black colors and was selected by members through a vote.
The replica shirt is an EcoKit with a woven club crest. It will be worn by the team in the North West Counties League Premier Division.
Pre-orders are open via the official club shop until June 5, 2026. What are your thoughts on the latest FC Isle of Man home kit? Let us know in the comments.
Mexico Third Kit Debuts On Pitch vs Ghana
The Mexican national team debuted its new third kit during the friendly against Ghana on May 22 at Estadio Cuauhtémoc. The Adidas design features a black base with a tonal MX pattern, tricolor accents from the Mexican flag on the collar and sleeves, and special embroidery details. The full apparel line was also worn, including the usual sponsorship placements.
https://www.footyheadlines.com/2025/04/mexico-2026-se-kit.html
Released on May 11, the kit forms part of Mexico's preparations for the 2026 FIFA World Cup, which the country will co-host for the third time in its history. It results from a collaboration with Someone Somewhere and emphasizes national unity through the "Somos México" message.
The third kit provides an elegant alternative for when home and away colors clash. What do you think of Mexico's new third kit for the 2026-26 World Cup? Let us know in the comments.
Barcelona Releases Limited LaLiga Victory Box for 2025-26 Season
Barcelona has launched a limited edition LaLiga Victory Box to mark the club's 2025-26 title success. Priced at €499.99, the collection is sold exclusively through the official Barça store and is capped at 1,000 units total across available sizes.
Each box contains a player edition 2025-26 home jersey featuring a special commemorative LaLiga champions inscription, an official champions t-shirt, a numbered victory scarf, and a random limited Panini Instant card. The cards include rare parallels, with only 25 units across the run signed by players including Lamine Yamal, Raphinha, Lewandowski, Pedri, and Gavi.
The release follows Barcelona's league triumph in the 2025-26 campaign. Orders are now open with shipping in approximately two weeks. Would you purchase one of these boxes? Let us know in the comments.
Colo-Colo 26-27 Retro Lifestyle Kit Leaked
Kit tracker Kamil Berberler has posted details of a Colo-Colo x adidas Originals Collection long sleeve jersey. The image has been recreated with the FIFA Kit Creator tool.
The Adidas Originals Colo-Colo 2026 jersey is based on the streamlined template, in a no-nonsense black and white colorway. It has a black base with contrasting white logos.
Coritiba 26-27 Away Kit Released
Coritiba has officially revealed its new away jersey for the 2026-27 season. Produced by Diadora, the shirt known as the Jogadeira draws inspiration from the nighttime landscape of Curitiba, reflecting urban lighting, traditional architecture, and the club's deep roots in the city through the 'Curitiba é Coritiba' campaign.
The design emphasizes a dark green base with thinner white vertical stripes for a more contemporary look. It features a white polo collar with matching accents on the shoulders, sleeves, and cuffs. The club crest is on the left chest and the Diadora logo appears in white on the right. A custom jacquard pattern references historic republican posts along Rua XV de Novembro, connected to the 'Pelo Mundo Vai Brilhar' theme.
White shorts and green socks round out the kit. It is now available at official Coxa Store locations and online.
What do you think of the new Coritiba away shirt? Let us know in the comments.
Hokkaido Consadole Sapporo 30th Anniversary 26-27 Home Kit Released
Hokkaido Consadole Sapporo have announced their new home kit for the 2026-27 season made by Mizuno. The shirt celebrates the club's 30th anniversary and is set to be worn in all official matches throughout the campaign.
The design retains the team's traditional red and black vertical stripes but incorporates a starry sky pattern between them, drawing from the Hokkaido prefecture flag. It also features a special centered 30th anniversary badge marking the milestone.
The kit supports the club's push for promotion back to the J1 League.
What do you think of the new Hokkaido Consadole Sapporo 2026-27 home kit? Let us know in the comments.
France 2026 World Cup Numbers Announced
France head coach Didier Deschamps has officially announced his 26-man squad for the 2026 FIFA World Cup in North America. Following the announcement, the French Football Federation (FFF) has also revealed the official squad numbers that the Les Bleus will wear during the tournament.
The squad features a blend of experienced veterans and exciting young talent. As expected, superstar Kylian Mbappé will wear the iconic number 10 shirt, while Antoine Griezmann's former number 7 has been given to Ousmane Dembélé.
Here is the complete list of the France squad and their official numbers for the 2026 World Cup:
Goalkeepers
1 – Brice Samba (Rennes)
16 – Mike Maignan (AC Milan)
23 – Robin Risser (Lens)
Defenders
2 – Malo Gusto (Chelsea)
3 – Lucas Digne (Aston Villa)
4 – Dayot Upamecano (Bayern Munich)
5 – Jules Koundé (Barcelona)
15 – Ibrahima Konaté (Liverpool)
17 – William Saliba (Arsenal)
19 – Theo Hernandez (Al Hilal)
21 – Lucas Hernandez (PSG)
26 – Maxence Lacroix (Crystal Palace)
Midfielders
6 – Manu Koné (AS Roma)
8 – Aurélien Tchouaméni (Real Madrid)
13 – N'Golo Kanté (Fenerbahçe)
14 – Adrien Rabiot (AC Milan)
18 – Warren Zaïre-Emery (PSG)
Forwards
7 – Ousmane Dembélé (PSG)
9 – Marcus Thuram (Inter Milan)
10 – Kylian Mbappé (Real Madrid)
11 – Michael Olise (Bayern Munich)
12 – Bradley Barcola (PSG)
20 – Désiré Doué (PSG)
22 – Jean-Philippe Mateta (Crystal Palace)
24 – Rayan Cherki (Manchester City)
25 – Maghnes Akliouche (Monaco)
France, drawn into Group I, will face Iraq, Norway, and Senegal in the group stage as they aim for their third World Cup title.