St. Pauli Wear Anti-Racism Message Instead of Sponsor
In today's 2. Bundesliga home match against FC Kaiserslautern, St. Pauli wore special kits for a good cause.
FC St. Pauli 22-23 Special Kit
This is the FC St. Pauli 22-23 special jersey, made by DIIY.
The DIIY St. Pauli 22-23 special shirt is the same as the home kit, apart from the main sponsor, Congstar, who agreed to let the club display a message in their place. It reads "Kein Platz für Rassismus", with the word racism crossed out by a red line containing the rest of the words.
Congstar make an appearance as well, however, much smaller and placed above the message. As with the club's regular shirts, this one is also made of 100% recycled polyester.
Brown shorts and socks round off the look of the new FC St. Pauli 2022-2023 special uniform by DIIY.
The DIIY St. Pauli 22-23 special shirt retails at €69.95. €10,000 of the sales will go to the KIEZHELDEN donation board, which is pledging the money to anti-racism and anti-discrimination projects.
What do you think of St. Pauli's special kits? Comment below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.