Exclusive: Premier League to Release New Kit Font But Probably No New Logo For 2023-2024 Season
Mar 4, 2023, by Chris
The English Premier League are set to have a new typeface from the 2023-2024 season, we can leak.
The Premier League re-registered the current logo in the UK, EU, and US in May 2022
Meanwhile, everything indicates that the Premier League won't update their logo. The Premier League re-registered the current logo in the UK, EU, and US in mid-2022.
Premier League 23-24 Kit Typeface
The new Premier League 23-24 kit font replaces the one that was launched in 2017. We have no info on the look of the new Premier League 2023 kit font and how big the changes for the new Premier League kit font are.
there might be only minor changes, similar to the sleeve badge some years ago
Indeed, it is possible that the official Premier League kit typeface will only undergo slight changes.
Currently, the biggest downside with the official Premier League typeface is the limit of color options. The Premier League kit typeface is only available in 5 colors.
Since the 2019-2020 season, Premier League have been supplied by Avery Dennison, who replaced Sporting ID. The font style was not changed back then, while the sleeve badge underwent minor changes.
The Premier League 23-24 font is available from July 2023.
Do you like that the Premier League get a new typeface? Let us know in the comments below.
No Betting Ban in Championship: West Ham Keeps Boyle Sports as 26-27 Kit Sponsor Following Relegation
Following their relegation to the Championship, West Ham United have officially confirmed that Boyle Sports will continue as their front-of-shirt sponsor for the 2026-27 season.
The betting company's logo will feature on the men's and women's home, away, third, and training kits, a move made possible because the English Football League does not currently enforce the Premier League's restrictions on gambling sponsors.
The continuation of the partnership, which was valued at around £12 million last season, comes after talks with the Tourism Authority of Thailand regarding an "Amazing Thailand" sponsorship collapsed due to the club's drop from the top flight.
Tochigi SC 26-27 Kits Released
Japanese J3 League club Tochigi SC and their kit supplier Athleta have officially revealed the team's new kits for the 2026-27 season.
The Athleta Tochigi SC 2026-27 shirts feature a bespoke design centered around a pattern of multiple overlapping 'T' lines. According to the club, this graphic symbolizes the trajectory of accumulated challenges and forward progress, ultimately forming a strong upward arrow that represents their push for promotion back to the J2 League.
The Tochigi SC 2026-27 uniforms will be available to purchase starting July 1, 2026, via the club's official online store and the local furusato nozei tax donation program.
Helmond Sport 26-27 Home Kit Released
Dutch Eerste Divisie side Helmond Sport have unveiled their new home kit for the 2026-27 season. The new shirt is made by Saller.
The Helmond Sport 2026-27 home shirt is launched under the slogan "De rode draad die ons verbindt" (The red thread that connects us). According to the club, the design is meant to be more than just a football shirt, aiming to tell the story of the supporters and their enduring connection to the team.
Fans will be able to pre-order the new Saller Helmond Sport 2026-27 home kit starting from July 1.
Manuel Neuer's 2026 World Cup Kits Feature Different Match Detail Placements
During Germany's 2026 World Cup campaign, goalkeeper Manuel Neuer wore shirts with three distinct match detail placements across his four appearances. The 40-year-old's Adidas kits featured unusual variations in where the opponent, date, and venue text was printed.
In the first two group stage matches, Neuer's blue goalkeeper shirt displayed the match details in the standard central position on the chest. For the final group game against Ecuador, the text on his pink kit was moved underneath the German national team crest. This adjustment was reportedly made to align with the outfield players' shirts, which featured the match details under the Adidas Trefoil logo to balance the chest layout.
A third variation appeared in the Round of 32 against Paraguay. On Neuer's yellow shirt, the match details were placed directly underneath the Adidas logo on the right side of the chest. This final unique placement marked Neuer's last World Cup appearance, as Germany was eliminated following a 3-4 defeat.
Huge thanks to Jersey Story for the observation and collage.
Ajax 26-27 Home Kit Release Date Announced
Ajax has officially announced that their new Adidas 2026-27 home kit will be revealed on July 2, 2026.
The Dutch club shared a teaser on social media featuring a red graphic with the Ajax and Adidas logos alongside the upcoming release date and the caption "Home is coming."
Official pictures of the classic red and white Ajax 2026-27 home shirt were widely leaked earlier in May.
