Union Berlin Extend Adidas Deal Until 2030
- Partnership Extension: Union Berlin and Adidas have extended their partnership until 2030.
- Adidas's Motivation: Adidas is impressed with Union Berlin's growth and performance since their 2020 partnership began.
- Long-term Commitment: The new deal is described as an "early extension," signaling a long-term commitment from both sides.
Union Berlin have extended their deal with Adidas until 2030.
Union Berlin Extend Adidas Deal
Union Berlin and Adidas have renewed their partnership with a deal that will take them up to 2030. Adidas became the club's technical sponsor in 2020 and the club's star has been on the rise ever since (it had been even for a couple of seasons before) with consecutively higher finishes in the Bundesliga. This season they have been Europe's biggest surprise package as they challenge for a first ever Bundesliga title.
Auf die nächsten sieben Jahre, @adidas! Wir freuen uns sehr 🤝 pic.twitter.com/L43p5DJPQO
— 1. FC Union Berlin (@fcunion) March 1, 2023
The club say the new deal is an "early extension", with Adidas impressed by the team's growth and performances since their partnership began. Union Berlin president Dirk Zingler signed the extension with Adidas CEO Bjørn Gulden at the company's HQ in Herzogenaurach.
"The development of 1. FC Union Berlin has been very impressive. Union are likeable, and successful, and we are very much looking forward to our continued cooperation. Together, we will continue to ensure that the enthusiasm for football, both in Berlin and beyond the city limits, remains great," - Bjørn Gulden, CEO of Adidas.
Are you happy to see Union Berlin renew with Adidas? Do you think the new deal will see Union Berlin bumped up to Adidas' second tier of clubs with the likes of Ajax and River Plate?
Louisville City 2026 Third Kit Released
USL Championship side Louisville City FC has officially unveiled its new Puma 2026 third kit, completing the team's jersey set for the 2026 season.
Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
Manchester United 26-27 Away Kit Teased
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally officially unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Raków Częstochowa 26-27 Home & Away Kits Released
Polish club Raków Częstochowa has officially released its new 26-27 home and away kits, made by Adidas. Launched under the slogan "Colors that oblige - this is our DNA, this is our identity," the new strips will be worn during the upcoming Ekstraklasa campaign.
The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
