Union Berlin Extend Adidas Deal Until 2030

Mar 1, 2023

by Footy Headlines

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Partnership Extension: Union Berlin and Adidas have extended their partnership until 2030.
Adidas's Motivation: Adidas is impressed with Union Berlin's growth and performance since their 2020 partnership began.
Long-term Commitment: The new deal is described as an "early extension," signaling a long-term commitment from both sides.

Union Berlin have extended their deal with Adidas until 2030.

Union Berlin Extend Adidas Deal

Union Berlin and Adidas have renewed their partnership with a deal that will take them up to 2030. Adidas became the club's technical sponsor in 2020 and the club's star has been on the rise ever since (it had been even for a couple of seasons before) with consecutively higher finishes in the Bundesliga. This season they have been Europe's biggest surprise package as they challenge for a first ever Bundesliga title.

Auf die nächsten sieben Jahre, @adidas! Wir freuen uns sehr 🤝 pic.twitter.com/L43p5DJPQO
— 1. FC Union Berlin (@fcunion) March 1, 2023

The club say the new deal is an "early extension", with Adidas impressed by the team's growth and performances since their partnership began. Union Berlin president Dirk Zingler signed the extension with Adidas CEO Bjørn Gulden at the company's HQ in Herzogenaurach.

"The development of 1. FC Union Berlin has been very impressive. Union are likeable, and successful, and we are very much looking forward to our continued cooperation. Together, we will continue to ensure that the enthusiasm for football, both in Berlin and beyond the city limits, remains great," - Bjørn Gulden, CEO of Adidas.

Are you happy to see Union Berlin renew with Adidas? Do you think the new deal will see Union Berlin bumped up to Adidas' second tier of clubs with the likes of Ajax and River Plate?